In the online world, content is your best form of promotion; online, you are what you produce. Traditional marketing and communications don't work on this medium, while great content and great community do. So how do you produce content that gets noticed? How do you organize it? What kind of content gets noticed? And, most importantly, how does all this stuff help you get your message out and deliver results? Mark Farmer will lead you through the ins and out of content management and production, and show how your organization - whatever your size and capacity may be - can start using content do deliver ROI and results. Takeaways Understand how to shift your online marketing communications from traditional messages to content and conversational marketing Understand how you can re-purpose content in a variety of ways for a variety of markets and tastes Understand the principles of content management Gain a basic familiarity with the variety of CMS platforms available Understand the role content management and content production play in organization-wide strategic communications

1. Mark Farmer

2. Marketing is dead. Long live marketing.

3. Help

4. Somehow a connection is made

5. Content

6. The ROM
flickr.com/photos/905bosun/4081842460

7. Blogging

8. A bullet with butterfly wings

9. Great success

10. A vile, disgusting success story

11. The reign in Spain

12. What does Mitch say?
http://www.twistimage.com/blog/archives/this-blog-sucks-and-youre-probably-not-reading-this/

13. Be like the Donald
• Unique
• Rich
• Engaging
• Controversial
• Fresh

14. My humiliation at the hands of socks
Me: about 500 followers
Sockington: about 1,430,500 followers
Typical Mark Farmer tweet:
“"founders' influence on company
culture is enormous. Yang & Filo
cared about business, not products
/ innovation" ”
Typical Sockington tweet:
“ATTENTION ALL TWITTER
FOLLOWERS STOP EVERYTHING
FOR THIS IMPORTANT MESSAGE
pet me WHEW EMERGENCY
OVER itchy ear vanquished”

15. Tonnes of Twitter
 ‘Official’ accounts  Unofficial / personal
○ ROMToronto ○ wrdodger
○ ROMKids ○ nomantoronto
○ ROMPalaeo ○ ogradyelizabeth
○ ICCattheROM  TBD
○ ROMWalks ○ ROMVisitors
○ ROMSouthAsia ○ GreenROM
○ ROMGovernors  Other
○ YPCROM ○ ROMSandbox
 Individual accounts ○ ROMSingles
○ janetcarding
○ davide_ROM
○ marksROM
○ museumgirlROM
○ KimTTait
○ davehireland

16. Podcasts

17. Video

18. Real learnings

20. Content Management Sytems

21. The scan, man
• Adobe • Ontario Science Centre
• AGO • Oracle
• Australian Museum • Percussion Software
• Balboa Park Online Collective • Playground Digital
• British Museum • San Francisco MOMA
• Canadian Museum of Civilization • Smithsonian
• Civic Actions • Smithsonian NMNH
• EpiServer • Squiz Software
• Indianapolis Museum of Art • The Working Group
• Imperial War Museum • V&A
• MOMA • V51 Consulting
• Museum Victoria • Whitney Museum
• National Gallery, Washington

22. Seriously big project

23. Shiny….

24. Content Management

25. Current users

26. If you remember nothing else…

27. Thank you
 E-mail: markfarmer@webness.biz
 Website: webness.biz
 Blog: webheresies.com
 Twitter: markus64
 Facebook: markus64