[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"

adCuality
Real-time on line advertising monitoring platform

adCuality Hunter 1.0 Technology
Most advanced predictive and monitoring technology

REVELANDO LA PUBLICIDAD ONLINE
Webinar desarrollado junto a OM Latam Academy

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Web. adCuality.com | Twitter. @adCuality

adCuality
adCuality is the first high precision
and real time on line advertising
monitoring for:
&

Publishers &
Aa Networks

Advertisers
& Agencies

Discover the on line advertising activity on
Display | Search | Social Media
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adCuality
Current coverage
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Argentina
Chile
Colombia
Costa Rica
Mexico
Peru
Puerto Rico
Uruguay
Venezuela

Monitoring more than + 3,500 local and regional websites

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adCuality
More than 50 Clients in Latin America & Caribe

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adCuality
Una breve cronologia

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adCuality

Año 1998
MEDIOS

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adCuality

Año 2003
MEDIOS
SEARCH

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adCuality

Año 2005
MEDIOS
SEARCH
ADNETWORKS

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adCuality

Año 2007
MEDIOS
SEARCH
ADNETWORKS
SOCIAL MEDIA

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adCuality

Hoy
MEDIOS
SEARCH

5 plataformas

ADNETWORKS
SOCIAL MEDIA
MOBILE
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adCuality
How it Works
adCuality doesn't need to make clicks
on ads to predict the advertiser and
the product shown on the banner

Pre-Base
PERMANENT
MONITORING

adCuality
Validation Team
Algorithm navigates more than
3,500 websites taking screens
captures and getting ads

Final Base

The ads captured from the
Algorithm is validated with our
human-based validation team
with a

98% of efficiency on ads
predictions

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Customers


adCuality
adCuality

TECNOLOGIA LIMPA
NO hacemos clicks en los anuncios
1. Pérdida del precio pagado por los clicks
generados por el robot, los cuales pueden
ser cientos o miles, dependiendo de la
agresividad y duración de la campaña.

2. Alteración de las estadísticas de
efectivad de las campañas, al ser estas
afectadas por la propia medición.

Link de interes: http://blog.adcuality.com/conciencia-digital-adcuality-tecnologia-limpia/

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adCuality
Las 5 preguntas mas importantes de la publicidad online:

1. Quien
2. Donde
3. Como
4. Cuando
5. Con que

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adCuality
Para que le sirve a un medio o adnetwork conocer las 5 preguntas?

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adCuality
adCuality Benefits for Publishers
Commercial Department

Editorial Department

Publishers & ad Networks

Strategic information for editorial
decision making

Increase sales trough knowing
where advertisers invest their
money

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adCuality
adCuality Benefits for Publishers

1. Mejorar la gestion con las agencias de publicidad
2. Mejorar la oferta publicitaria hacia las agencias y anunciantes
3. Actuar instantaneamente la gestion de venta con un anunciante que no pauta
en tu medio
4. Desarrollo de contenidos especiales ajustado a lo que buscan los anunciantes
5. Eficientizacion absoluta del tiempo comercial

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adCuality
Para que le sirve a una agencia o anunciante conocer las 5 preguntas?

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adCuality
adCuality Benefits for Advertisers & Agencies
ACCOUNT DEPARTMENT (Agencies)

MARKETING DEPARTMENT (both)

Strategic information for
the new accounts uptake

Strategic communications
and offers of competitors

Agencies &
Advertisers

MEDIA PLANNING DEPARTMENT (Both)

Enrich you media plans
knowing new web sites
for advertising

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ART DEPARTMENT (Both)

Know about the
advertising creative of
competitors

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adCuality
Other uses and benefits

Certify the execution of an ad on a web site

Detect ads on high-risk web sites:
- Gambling websites
- Erotic websites
- Illegal downloads or torrents
- User-Generated Content websites

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adCuality
Available reporting modules

adCampaigns

High-detail reports

adStats

- Share of Voice
- Evolution of adCampaigns Impressions

REAL TIME with daily update of advertising campaigns for all reporting modules

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adCuality
adCampaigns
Specific information about campaigns line by line

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adCuality
adCampaigns
Filter reports for a custom period of time

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adCuality
adCampaigns
100% predictive Search fields

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adCuality
adCampaigns
8 different and simultaneous search criteria:
Time

Creative Formats

Platforms

Products

Industries

Publishers

Advertisers

Publishers category

Csv reporting export
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adCuality
adCampaigns

Get the ad on screen capture with context

Context
ad
Campaign
certification
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adCuality
adCampaigns

Get the complete animation ad (SWF, Richmedia, or Video!)

ad

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adCuality
adCampaigns

Social Ads and google patrocinated ads

Social Ads

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Google Ads

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adCuality
adStats
Share of voice and Evolution of ad campaign impressions

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adCuality
adStats
Share of industries coverage (totals)

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adCuality
adStats
Share of advertisers (TOP10)

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adCuality
adStats

Share of advertisers (totals)

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adCuality
adStats
Share of products

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adCuality
adStats _adMedia
Share of Publishers

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adCuality
adStats _adMedia
Share of Publishers

You can discover how advertisers
spend their advertising money on the
different websites and newspapers.

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adCuality
adStats _adMedia
Share of publishers (totals)

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adCuality
adStats
Interactive reports

Select

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adCuality
adStats
Interactive reports

unselect

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adCuality
Algunas cuestiones basicas

1.  La herramienta trackea absolutamente todos los anuncios de un pais?
2.  Como puedo estimar la inversion?
3.  Yo creo que el anunciante “x” debe estar 1ero y no 2do
4.  Como se mide facebook?

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adCuality

OTRAS PREGUNTAS?

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adCuality
MUCHAS GRACIAS
MARTIN CARAOGHLANIAN

@dartax

ARGENTINA

MEXICO

+54 (11) 5328-2681
Fernanda Poerio
fpoerio@adCuality.com

+52 (55) 5536-0273
Laura Morales
lmorales@adCuality.com

CHILE

COLOMBIA

+56 (2) 2979-7494
+57 (1) 3814-959
Pablo Fernandez
Alejandro López
pfernandez@adCuality.com alejolopez@adCuality.com

URUGUAY
+59 (8) 2915-3049
Arnoldo Delgado
adelgado@adCuality.com
customer@adCuality.com
http://www.adCuality.com
@adCuality

adCuality | powered by dar taxmedia | www.dartax.com

adCuality

[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"

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[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"