6. Analysis
✴ NCI/CDC: Chronic Condition
✴ Death sentence becomes life sentence
✴ Equal focus on acute and long-term
✴ Cure = Survivorship?
✴ Cancer survival as lifestyle
7.
8.
9. The Cause Is Born
Nearly 70,000 Americans between 15-40 are diagnosed
with cancer each year. When compared to other age
groups, there has been no improvement in the 5-year
survival or quality of life of young adults in 30 years.
Young adults also face unique unmet issues including
isolation, insurance, fertility, dating/sexuality, financial
aid, education, employment and age-appropriate peer
support such as social networking, both off and online.
10. The Rally Cry
The past 30 years of cancer
‘progress’ has failed the next
generation of survivors and
caregivers so there’s no reason to
think the next 30 will be any different
unless change happens now.
11. Why?
✴ Dismissed by doctors / delayed diagnosis
✴ Young adults don’t consider self risk
✴ Most likely to be under/uninsured
✴ No clinical trials for young adults
✴ No young adult cancer research
✴ Isolation, depression, low quality of life
✴ Different cancers than other age groups
✴ No screenings or prevention available
12. Unmet Need To Fill
✴ Improve Survival Rates/Quality of Life
• ensure prompt detection
• awareness/risk reduction campaigns
• medical education reform
✴ Rethink Clinical Trials
• ‘awareness of’ and ‘access to” (social media?)
✴ Engender National Movement
• ageist bullhorn voice for this population
• rally a new generation around it’s own
• meaningfully and measurably improve quality of life
13. What’s Missing?
Improving survival rates and
quality of life for young adults has
little or nothing to do with more
traditional cancer research.
14. Key Players
✴ Healthcare Providers
• Oncologists, Surgeons
• Nurses, Social Workers
✴ Institutional Settings
• National Cancer Institute
• University Medical Centers
• Association of Community Cancer Centers
✴ YoungAdult Survivors/Caregivers
✴ Cancer Advocacy Organizations
15. U.S. Population
source: NCI SEER 2007, US Census 2008
1-39 40+ 1-39 40+ Survivors 15-39
6% 12% 10%
94% 88% 90%
Of the 1.4M Dx/Yr Of the 12M Survivors, 50M YA Americans
6% (70K) = YA 12% (1.2M) = YA 10% Are Survivors
18. The Mission
Empower young adults
affected by cancer
✴ ensuring prompt detection
✴ ending isolation
✴ improving quality of life
✴ providing meaningful survivorship
20. What We Do
i[2]y is a targeted online content
provider and offline direct
patient service provider offering
the following programs to the
young adult cancer community:
21.
22. Brand Promise
Young adults have the power and
want the tools to make a difference
for the next generation. Through i[2]y,
they are compelled to give back and
become the change they wish to see
for the next ‘them’.
23. January Launch: Founded by Matthew Zachary
February New York Times Exposé
March Wall Street Journal Profile
April Newsweek + Washington Post Profile
May Launch: The Stupid Cancer Show
June Launch: Inaugural Stupid Cancer Un-Gala NYC
July TIME Magazine Best 50 Website
August Launch: 1st i[2]y Satellite Chapter (DC/Metro)
September Lifetime Television Exposure (3M Viewers)
October Launch: Young Adult Leadership Cabinet
November Launch: i[2]y Provider Affiliate Network
December LA Music Awards: Humanitarian Of The Year
24.
25. i[2]y Today
✴ US’ Leading Grassroots Advocate for YA
• provides national voice for orphaned population
• helped bring YA cause to national spotlight
• unified social movement around YA agenda
✴ Global Impact & Reach
• 600+ Cancer Center Affiliates In 9 Countries
• 45 US Chapters + Canada, Australia & UK
• Most Visited Young Adult Website (1M Visitors/yr)
• 2:00 Average User Site Time Visit
✴ National Partnerships With 40+ Organizations
26. i[2]y Membership
✴ 150,000 Consumers (2009/2010)
• mailing list, reader/listener/subscribership
• social media avatars, offline communities
• 1500% growth from 2007
• estimate 750,000 by 2011
• total consumers touched: 2.25M (source: JWT 2009)
✴ Traditional Media Reach
• 25 million eyeballs (source: cision 2009)
50. Impact
"What i[2]y has given me is a chance to take something
that was completely devastating on a physical and
emotional level and turn it into something wonderful.”
"i[2]y not only makes me feel that I belong and that I
am included, it allows me the opportunity to provide
other survivors the same clairvoyant moment that I
had when I first discovered the organization.”
“I've been unable to stop spreading the word since I
found it. Thank you for making a difference in my life."
51. “My doctor may have cured my cancer but i[2]y
has saved my life. Thank you so much!”
"The connections that I have made through i[2]y
have brought so much love and support into my
life, I know that it has helped me live and I would
like to give back to our community of individuals."
"Thank you for making such an incredible support
network for all of us young adults. I had brain
cancer and never thought I could find people who
could understand my pain."
52. “I joined i[2]y to help others who were
impacted by young adult cancer. What I
did not realize or expect was the impact i
[2]y would have on me, as a survivor
myself. As I prepare for a multitude of
new tests this year, my own fears are
suddenly so muted. Thank you so much
for changing my life in a way that no other
cancer organization ever could have."
