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2 ap quiz
1.
2.
Everything you knew
about the history of Account Planning but didn’t know whom to tell !
3.
Ten Questions
4.
Question 1:In which
country or city did Account Planning first begin?
5.
Question 2:Who started
Account Planning?
6.
Question 3:In which
agency or agencies did Account Planning first begin?
7.
Question 4:Around which
year did Account Planning begin?
8.
Question 5:Identify this
gentleman.
9.
Question 6:And this
gentleman.
10.
Question 7:What was
the name of the first branded Account Planning process?
11.
Question 8:Who first
coined the term ‘Account Planning’?
12.
Question 9:Which US
Agency first adopted Account Planning?
13.
Question 10: Which
professional body represents the interests of Account Planners?
14.
So how did
it go?
15.
Question 1:In which
country/city did Account Planning first begin? UK/London
16.
Question 2:Who started
Account Planning? Stephen King & Stanley Pollitt
17.
Question 3:In which
agency or agencies did Account Planning first begin? JWT & PWP/BMP(BoaseMassimiPollitt)
18.
Question 4:Around which
year did Account Planning begin? 1968
19.
Question 5:Identify this
gentleman. Stephen King (JWT)
20.
Question 6:And this
gentleman. Stanley Pollitt (PWP/BMP)
21.
Question 7:What was
the name of the first branded Account Planning process? The T-Plan at JWT (1964)
22.
Question 8:Who first
coined the term ‘Account Planning’? Tony Stead (at a JWT away day in 1968)
23.
Question 9:Which US
Agency first adopted Account Planning? Chiat/Day
24.
Question 10: Which
professional body represents the interests of Account Planners? APG (Account Planning Group)
25.
Now that we’ve
caught up with history… And done with the evaluation for this course!
26.
Let’s move on…
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