A copy of our capabilities brochure featuring some examples of our work and a list of our clients over time...

2. CONTENT
Frank is a no nonsense creative boutique. A full service
design and marketing firm that specializes in the devel- OVERVIEW 02
opment and execution of innovative ideas that connect
OUR SERVICES 03
brands with consumers.
BRANDING & IDENTITY 04
AT YOUR SERVICE. INTERACTIVE 05
PRINT 08
Beyond helping you build your brand, we develop ideas
HISTORY 09
and strategies that influence consumers, lift sales and
deliver results. We offer a delicate balance of left and right
CONTACT US 10
brained thinking, employ tools that leverage the power of
modern media and deliver rich experiences that our clients CLIENT LIST BC
and their customers value

3. THINK BROADLY.
WATCH, LISTEN AND
LEARN. SEED THE VANGUARD.
All customers are not created equal. Some—we’ll call the vanguard, have a
disproportionate ability to influence and shape public opinion. Going from
brand awareness to brand loyalty in the minds of the vanguard can pay off
exponentially in how the mass market ultimately responds.
This is one of the toughest obstacles facing marketers today. Vanguard con-
sumers are smart, savvy and astute. To gain access to this coveted group,
marketers can only build credibility, trust and loyalty by delivering quality and
integrity, and by being honest, straight up and frank in their communications.
As traditional marketing tactics decline in effectiveness, community based,
customer driven referral is the coveted new currency. Great opportunities exist
within a well organized, integrated marketing solution that gets your brand into
the hearts and minds of the vanguard consumer at a grassroots level.
Frank develops ideas that help clients achieve strategic advantage by estab-
lishing connections with consumers, cultivating relationships and building
communities of influence.
02

4. THINK OF FRANK AS YOUR
BRAND THERAPIST.
DESIGN WITH
Our core strength is clean, modern and progressive design capability for
print and interactive. À la carte, or as an integral part of an overall campaign,
Frank is happy to help and eager to please.
PURPOSE. EXECUTE While our clients come to us initially for our design sensibility, our value
proposition runs much deeper. Our clients stick around because of the long
WITH PRECISION. term fringe benefits inherent in working with us. With more than a decade
of hands on experience in everything from corporate branding and web site
development to strategic marketing and targeted advertising, we have
collected a lot of practical expertise that we apply to everything we do.
We specialize in the design, development and execution of innovative ideas
that build brands, connect them to consumers and provide meaningful
results. Our clients genuinely appreciate that we can help them on a much
more visceral level and this sets us apart from your everyday design firm.
How can we help you? Call or e-mail us today, we’d be happy to assist.
03

5. IDENTITY
30 NANOSECONDS AND IT’S OVER.
First impressions matter. The success or failure of any brand to connect
with the consumer is undeniably a contributing factor in the success or
failure of any modern enterprise. By establishing a clear understanding of
your business, its culture and your customers, we create powerful brands
that make connections. Be it a new identity design for a start up, a logo
for a new product launch or a brand re-vitalization, we can take you where
you need to be.
Strategic Development Corporate Identity & Logo Development
Brand Rejuvenation Policy & Standards Manual Development
Market Positioning Stationery Packages
04

6. INTERACTIVE
UP CLOSE AND PERSONAL.
Satisfied customers are your most powerful advocate and the best
source of information about what you are doing right. We employ
the latest ideas and newest methodologies to deliver innovative
solutions that cultivate opportunities to connect and create
dialogue with your audience.
User Experience Design Sales and Marketing Tools
Interactive Design & Branding E-mail Marketing Strategy
Web Site Design & Development Database Mining
Content Management Tools Targeted Advertising
Weblogs & User Forums Product Demonstrations
Discussion Groups Online Learning Tools
Viral Marketing Trade show Display & Kiosks
Search Engine Marketing Digital Signage
05

7. INTERACTIVE

14. INTERACTIVE

15. INTERACTIVE

16. PRINT
PACKAGED TO SELL
From Home Depot and Canadian Tire to Walmart and Sam’s Club,
every retail environment produces its own unique challenges when it
comes to marketing directly to the consumer. In the big box stores,
where there is little or no sales support, the product has to sell itself.
Brochures & Sell Sheets Sales & Marketing Collateral
Promotional Kits Retail Signage & Posters
Package Design POP and Display Materials
Planograms
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17. PRINT
LONG LIVE THE PAPERLESS
SOCIETY.
Long before the web there was print. People said it would go away in the
new paperless society. Funny, the more digital society becomes, the more
paper we consume. Print will always play a significant role as part of a
comprehensive marketing strategy.
Annual Reports Sales & Marketing Collateral
Brochures & Sell Sheets Retail Signage & Posters
Press & Media Kits Trade Show Support
Promotional Kits Advertising
Direct Marketing POP and Display Materials
Package Design Publications
14

18. Richard Carmichael: Executive Producer
Prior to launching Frank, Richard spent ten years as Creative Director at
Creative House where he did great work for top tiered firms like YTV, Nelvana,
Revlon, Aveda, Edward Jones and McMillan Binch. With a strong background
in design and photography, his efforts have garnered numerous awards of
recognition from the design community. More recently, Richard has been
spearheading Frank’s migration into the realm of Web 2.0 and the possibilities
created by next generation internet technologies. Richard has the professional
insight, design and execution experience only someone with fifteen years in
emerging media can bring to the table.
EVOLUTION OF A GENE POOL.
Paul Fleming: Creative Director
Paul is not just a designer’s designer. Born in Scotland, Paul trained as a
Each of our principle founders has more than a decade of Commercial Artist in Glasgow and later as a Graphic Designer at George
Brown College in Toronto. Adopting the philosophy “design is in the details”,
practical, hands on experience in the marketing and strategic Paul sets a no-nonsense, “take no prisoners” approach to every project he
is involved with. His expertise spans print, interactive and web. Known from
North America to Australia for his clean, modern design and simple solutions to
communications arena. Our people have had the privilege of complex problems, his pioneering work with Flash has earned him numerous
design awards as well as the respect and adulation of his peers in the design
working for and with some of the most respected companies and development community.
in North America.
Collectively, we are a dynamic hybrid of Canada’s brightest Aaron Vegh - CMS Development Specialist
With a Master’s degree in Publishing at Vancouver’s Simon Fraser University,
minds and creative professionals that have come together to Aaron Vegh brings a unique perspective to the field of online marketing. His
over ten years of experience in publishing span various categories, including
collaborate and generate meaningful results as FRANK. stints as newspaper editor, magazine publisher and columnist for several online
publications. Aaron has done extensive work for Hewlett-Packard running their
email newsletter strategy in Canada. In 2003, Mr. Vegh gained certification
as an Information Designer from the University of Toronto. Since leaving HP
in 2006, he has taken the opportunity to head up the back end development
team at FRANK, leveraging the full power of the talent and expertise he has
accumulated over the past ten years.
Greg Pacek - Staff Photographer
Greg Pacek is a Toronto based photographer whose wide view documentary,
portrait and editorial work has appeared in several exhibitions in Canada, as
well as publications including Applied Arts, Canadian Business, Canadian
Living, Elm Street, Forbes, the Globe and Mail. Ocean View, The New York
Times, and Time Magazine. For a wide variety of commercial and editorial
clients, he brings to every shoot a unique combination of creative sensibility,
07
mastery of lighting and a relaxed, careful manner that sets his subjects at ease
while elevating the hero within. Greg is able to zero in on the very essence of
the people and places who are his subjects and capture a certain human brand
clarity that can be easily integrated and extended across all marketing and
communication channels.

19. GET FRANK.
Call or e-mail us today for a consultation:
FRANK
176 John Street, Suite 211
Toronto, Canada, M5T 1X5
TEL - (416) 876-6799
FAX - (416) 640-1840
E-mail - contact@justbefrank.com
http://www.justbefrank.com

20. Abitibi Consolidated Fasken Martineau LLP Pace Visuals
AIC Limited FCB Packex Toronto
Algorithmics Forbes Hewlett Transport Pareto Marketing Inc.
Atomic Energy Canada Fraser Milner Casgrain LLP Perinatal Bereavement (PBSO)
AZURE Magazine Grey Advertising Providence Healthcare
BPS Inc. Hasbro Queen’s School of Business
Bearing Capital Partners Herz Financial Regent Holidays
Bell Mobility House of Blues Revlon
Cambridge Shopping Centres Hydro One Royal Bank
CAA Investment Dealers Assn. Scotiabank
Canadian Broadcasting Corp. Interac Sick Kids Hospital
CIBC IPA Canada Siemens Milltronics Ltd.
Cimatec Environmental Eng. Kodiak Group The NeXtFork
CipherPass KPMG Telus Mobility
Civello Kraft Teknion Furniture Systems
Club Monaco Macleod Dixon LLP Terra Footwear
Connie Beare Stories Collega for Manulife Financial Thomas Cook Group
Collega for Aveda Maritime Life Toronto Maple Leafs
Corus Entertainment MasterCard Canada Toronto Stock Exchange
CTV McMillan Binch LLP Toshiba
Edward Jones Motorola Triax Capital
Elite Model Management Multiple Births Canada (MBC) Trimark Mutual Funds
Elliott & Page Mutual Funds Nelvana Unisen
Elmer Olsen Model Mgmt. The New Deal Upper Canada Law Society
Encore Cruises OneRail YTV
FRANK
IDEAS AND EXECUTION