1. Robecca Leyden 021 046 8382
Robecca_leyden@hotmail.com
1
Profile:
An experienced contractor, specializing in social media strategy for
SME business. I have a varied background ranging from PR and Social
Media through to Journalism and Copy-writing. Alongside my career
as a contractor, I have developed and run my own successful website
sanspareilonline.com
Furthermore, I have a bright personality and enjoy challenges and/or
a range of different tasks and working environments.
For more Information, please visit my LinkedIn:
https://nz.linkedin.com/pub/robecca-
leyden/41/778/498 Or my website:
www.sanspareilonline.com Facebook:
facebook.com/sanspareilclothing
Instagram: www.instagram.com/sans_pareil_blog
KEY SKILLS AND EXPERTISE

2. Robecca Leyden 021 046 8382
Robecca_leyden@hotmail.com
2
RELEVANT CONTRACT EXPERIENCE
Beaulilase
Key results
Developed and implement online and viral marketing campaigns; Cool People Doing Cool
Stuff: Beautilase campaign exceeded brand awareness goals by nearly 30%.
 Increase in Facebook and social media interaction by 100%.
 Remodelled and clarified monthly social media reporting to increase focus on key, actionable
metrics.
Business Head Space
TECHNICAL SKILLS

3. 3
Robecca Leyden 021 046 8382
Robecca_leyden@hotmail.com
 Key results:
EEO Trust (Equal Employment Trust)
Key results:
Analyzed reviewed and reported on promotional campaign effectiveness to maximize results
Everyday Warrior
Key results:
First Choice Travel
Key results:
 Increased Facebook ‘likes’ by 60%.
 Client has an over all fuller understanding on social media, specifically facebook and Instagram and more
confidence.
 200% Increase in brand awareness.
FINZ (Fashion Industry New Zealand)
Key results:
Raised FINZ website awareness by 20%.
 Successfully coordinated an industry event.
 Over-saw and Implemented brands, bloggers and publications to work with – which increased brand
awareness by 75%.
 Responsible for an 85% increase in customer involvement due to diligent planning of various
events

Hawes & Freer
Key results:
Increased average weekly Facebook reach by over 300% in just 1 month.
Collaborated with SEO and Google Adwords team to optimize and implement overall digital
marketing campaign.
.Analyzed reviewed and reported on promotional campaign effectiveness to maximize results.
Live Moore
Thin Lizzy
Key results:
 Weekly content and strategy program helped realize 13% average growth each month in
social presence.
Increased Facebook ‘likes’ by 110% in just two months.

4. 4
Robecca Leyden 021 046 8382
Robecca_leyden@hotmail.com
Got the Instagram account from 0 to over 350 followers in one month (with zero budget)
Ran an incredibly successful giveaway over the Christmas period, which built public interaction on social
media by 300%.
Built relationship between online marketing team, graphic designers, brand development, customer
service, and legal counsel
Pure Potential
Selecting advertisers and working with brands with and then using those for an increase of %100 in
brand awareness online.
Pat Menzies Shoes
 Created and facilitated online contests for the purpose of retaining clients and attracting new
shoppers. Both Competitions performed exceptionally well with “Fashion Week Vans Giveaway’ over
preforming 500% with over 1000 entries.
Relating to Money
Sans Pareil
Singularpopluar posts with 20,030 People Reached
42, 834 people reached latest week
Constantly preforms in the top 95% of RPC on facebook
Tender and Light
The Bread and Butter Letter
Companies I have acted as a social media consultant. Whilethey have stayed on as managing their own
platforms, I have provided a range of services from full Social Media Audits to coaching in specific areas.
 Eleanor Dorn Make Up
 Goodness Boutique
 My Flower Squad

5. 5
Robecca Leyden 021 046 8382
Robecca_leyden@hotmail.com
Increased Instagram, Twitter, Blog and Facebook engagement and client activity by 75%
within the first 60 days of employmen
Achievements:
 Reached a target of over %100 each year since beginning.
 Jewellery is receiving such phenomenal attention that Elle magazine have approached me.
 Brand awareness is so high that I can sell directly off facebook.