Learn why you should be using trigger events to improve your sales process.

1. Trigger Events
Why You Should Have and Itchy
Trigger Finger

2. What Are Trigger Events?
Not this

3. They Are…
Trigger events are
changes in a
company that occur
whether it be
administrative or
economic related.

4. These changes can be
very big or very small

5. Size Doesn’t Matter
Each change, no
matter how big or
small, can affect a
potential new sales
solution

6. There Are All Kinds of Trigger
Events (Changes)
Executive
Projects & Initiatives
New Sites or Products
Financial

7. Executive Changes
These are changes
that are most
obvious such as
when a new
president or CEO is
appointed

8. Projects and Initiatives
These are changes
that a company does
internally such as
cutting off a certain
branch of the
company

9. New Sites or Products
These are changes
that happen in the
marketing and sales
departments
It could be anything
from new employees
to new strategies
they are
implementing

10. Financial Changes
Financial changes are
extremely important
because it shows
where a company is
spending more and
less money

11. So What’s The Point?
By using trigger
events you will be in
the know on any
changes a company
may go through

12. For Example
Say an executive
change occurs within
a company
Nike has appointed a
new CEO…

13. Swoop In!
The old Nike CEO
who would never
take your calls or
meetings is now
gone and it’s time for
you to swoop in

14. By use of trigger
event you are
notified well before
others you get that
meeting because
YOU were the first
one to contact the
new CEO

15. They aren’t all CEOs
More than likely not
every trigger event
probably won’t be as
big as a CEO change

16. However…
However, by always
knowing when
changes happen (no
matter how big or
small) you will
always know your
client the best

17. In The End
In the end, prospects
or clients want to
deal with someone
who knows them
With use of trigger
events you can be
that someone

18. For More Information
Visit Us!
At
http://www.salesquest
.com/demo/Alerts-Manager/