“What you should know about Social Media for corporations” This introductory webinar gives you a comprehensive insight into Social Media for corporations: 1) Cross functional strategy for business improvements 2) More effective way to compete for mind-, and market share 3) Less expensive way to create a better customer experience It is a 60 minute compressed presentation of our 2 month leadership class Social Media in corporations - are you ready?: What do you know about your customers in the social web? Do you know what customers say about you and your brand? Do you know how open your customer base is and therefore how vulnerable you are? How do you identify and work with key influencer? Are you ready if your competitors go after your customers in the social web? Are you able to create a social media strategy? Do you know how to leverage the social web for your support organization? Do you have an idea about ROI and effectiveness of social media? Do you know how to measure improvements and success in the social web? Did you ever consider involving and leveraging your partners? Did it occur to you that the social web may be ideal to compete for mindshare? Do you have enough information to decide whether to ignore or engage? Agenda/Content: The Social Web from a corporate point of view Assessing a company’s social presence Social media as a cross functional model Creating a social media strategy Understanding reporting and analytics tools Dealing with ROI, budget and resource planning Developing an execution plan Building a successful social media organization This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners. Target Audience: - Business professionals on all levels and all department across all industries. - Social media consultants or consultants entering the social media space.

1. Social Media for Corporations Leadership Class Summer 2009 Certified Social Media Consultant / Manager

2. Speaker Introduction Axel Schultze President Axel Schultze is the founder and president of the Social Media Academy. He is an accomplished entrepreneur and experienced executive in the fields of social media, Software as a Service and global alliance management. He is an author, chaired Groups in industry associations and won the SF Entrepreneur Award in 2008. Walter Adamson Australian Partner Social Media Academy Walter Adamson is the Founder and Principal at Digital Investor Pty Ltd and CEO at NewleaseG2M. NewleaseG2M is the exclusive partner in Australia for the Social Media Academy. Walter has been awarded with 6 Australian patents and is Advisor to the ICT Strategy Board of the Government of Victoria, Australia.

10. Social Media as corporate initiative

14. Starting with a professional assessment Your customers Your status Your team Your partners Your competitors

16. Social relationship considerations ABC Corporation Empower your partners because they “ own ” the social relationship to your customers

19. Tools Selection – What makes sense for business

22. Reporting – Reporting - Reporting Network size Connection strength Influence Social Capital Sentiment Communication frequency Authority level …

26. Social Media Academy Leadership Class

31. Social Media Academy Award January 22 - 2010

32. Thank You © 2009 Social Media Academy. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from the Social Media Academy. All materials contained herein are the property of the Social Media Academy and its faculty and may only be used, by an enrolled student for his or her own educational benefit. Social Media Academy | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057 Social Media Academy - Australia Walter Adamson 456 Lonsdale St Melbourne Australia 3000 +61 403 345 632 Twitter: @G2M Social Media Academy – USA Marita Roebkes 228 Hamilton Ave. Palo Alto, CA, 94301 +1 (650) 384 0057 Twitter: @AxelS [email_address]