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Webinar Australia: What you should know about Social Media for corporations

  1. Social Media for Corporations Leadership Class Summer 2009 Certified Social Media Consultant / Manager
  2. Speaker Introduction Axel Schultze President Axel Schultze is the founder and president of the Social Media Academy. He is an accomplished entrepreneur and experienced executive in the fields of social media, Software as a Service and global alliance management. He is an author, chaired Groups in industry associations and won the SF Entrepreneur Award in 2008. Walter Adamson Australian Partner Social Media Academy Walter Adamson is the Founder and Principal at Digital Investor Pty Ltd and CEO at NewleaseG2M. NewleaseG2M is the exclusive partner in Australia for the Social Media Academy. Walter has been awarded with 6 Australian patents and is Advisor to the ICT Strategy Board of the Government of Victoria, Australia.
  4. Social Media as corporate initiative
  5. Starting with a professional assessment Your customers Your status Your team Your partners Your competitors
  6. Social relationship considerations ABC Corporation Empower your partners because they “ own ” the social relationship to your customers
  7. Tools Selection – What makes sense for business
  8. Reporting – Reporting - Reporting Network size Connection strength Influence Social Capital Sentiment Communication frequency Authority level …
  9. Social Media Academy Leadership Class
  10. Social Media Academy Award January 22 - 2010
  11. Thank You © 2009 Social Media Academy. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from the Social Media Academy. All materials contained herein are the property of the Social Media Academy and its faculty and may only be used, by an enrolled student for his or her own educational benefit. Social Media Academy | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057 Social Media Academy - Australia Walter Adamson 456 Lonsdale St Melbourne Australia 3000 +61 403 345 632 Twitter: @G2M Social Media Academy – USA Marita Roebkes 228 Hamilton Ave. Palo Alto, CA, 94301 +1 (650) 384 0057 Twitter: @AxelS [email_address]

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