Tapit are pleased to share our 2014 NFC Handset Forecasts which highlight the continued explosion of NFC enabled smartphones being adopted by consumers. All handset manufacturers excluding Apple have now committed to releasing NFC as standard in their new model Smartphones which means the vast majority of new smartphones sold will come NFC enabled.

1. 2014 NFC
SMARTPHONE FORECASTS
NFC Smartphone Penetration 2013 v 2014
2013 NFC Smartphones (Millions)
NFC Smartphone Share 2013 v 2014
2014 NFC Smartphones (Millions)
2013 NFC Smartphone Share
2014 NFC Smartphone Share
42
5%
0.9
10%
5%
12
3.4
10%
RUSSIA
UK
USA
74.8
27.5
30%
20%
6.5
CHINA
INDIA
9.7
35%
20%
INDONESIA
BRAZIL
0.7
0.4
1.6
2.5%
2.8
2.5%
5%
40%
30%
Global NFC Smartphone Penetration
670
2013 NFC Smartphones (Millions)
2014 NFC Smartphones (Millions)
6.5
Region NFC Smartphone Share
2013 NFC Smartphone Share
2014 NFC Smartphone Share
52.8
Asia/
Pacific
3.2
AUSTRALIA
5%
4
NFC Smartphone Penetration
0.8
5%
10%
Asia/
Pacific
215.5
10%
25%
448
27.3
Europe
Europe
15%
77.9
Middle
East and
Africa
335
27.5
North
America
Latin
America
25%
North
America
74.8
170
9.1
Latin
America
26
11.5
2012
38.8
Tapit is internationally recognised as one of the
pioneers of NFC for content delivery services and
has worked with many of the world’s leading
brands across the world including Google,
Microsoft, McDonalds, Xbox, Samsung & Nike.
DATA SOURCES
Canalys, IDC, Gartner, Tapit 2014
20%
2013
2014
(Millions)
Founded in March 2011, Tapit work with enterprise
level customers across outdoor, retail and government
sectors to deliver globally scalable, innovative and
secure NFC services that continue to reinforce Tapit as
the global leader in NFC communications.
2015
Middle
East and
Africa
For further information please
feel free to email
contact@tapit.com.au, follow
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our website www.tapitww.com
35%
10%
15%
20%
40%