2. About Gabriel PR
A Public Relations &
Communications Agency
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In business since 2007
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Specialties: Online
Marketing, Branding &
Communications, Media
Relations
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Industries:
Coaching/mentoring,
publishing, fashion/beauty,
health/fitness, financial
services, film & television,
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6
tradeshows/events, nonwww.gabrielpr.ca
profit
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| 416.907.2560 |
3. About Sandra Gabriel
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From Montreal, Quebec GO HABS!
Studying & practicing
PR/Communications for 9 years
Writer/Journalist
Public Relations Certificate Ryerson
University, Class of 2004
BA, Applied Communication, Royal
Roads University, Class of 2008
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 |
www.gabrielpr.ca
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Understanding Social Media?
Social Media overview and
best practices.
Social Media Tools &
Resources: Have your pen
and notepad handy!
Boosting Social Media
Creating Your Social Media
Calendar
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 |
www.gabrielpr.ca
5. Understanding Social Media
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Forget everything you know about social media
Sharing messages and content
Make connections and build relationships
Raise your brand awareness
Create your own tv or radio show, magazine, newspaper etc.
Grow your following
Affordable advertising
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 |
www.gabrielpr.ca
6. 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 |
www.gabrielpr.ca
7. Social Media Best Practices
• Know what you’re looking for
• Get to know the people you
want to be social with and open
conversation with them
• Give before you receive
• Be transparent, especially
personal brands
• Be consistent in your
communication but don't be
afraid to shake it up…Social
media “shaker uppers” coming
up!
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 |
www.gabrielpr.ca
8. Social Media Tools & Resources
Have your pen and notepad
handy!
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 |
www.gabrielpr.ca
9. Website/Blog
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It’s you! Online
A place for people to learn more about
you
A place for people to connect with you
A place to share your stories
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 |
www.gabrielpr.ca
10. Eyes & Ears
For listening and
learning. Do your
research!!
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 |
www.gabrielpr.ca
11. Know Your Keywords
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What terms do people use
to search for a business like
yours
Choose up to 3 main
keywords
Use tags, categories,
hashtags wherever possible
Tool: Google keyword
search
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 |
www.gabrielpr.ca
12. Know Your Networks
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Facebook, Twitter, LinkedIn
The best one to use is the
one you’re going to use
No time? Make time!
Social Media Marketing in 10
minutes a day or less? Stay
tuned ;-)
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 |
www.gabrielpr.ca
13. Lists and Groups
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Seek out groups and
forums that discuss
subjects related to your
business.
Create your own
segmented lists or groups
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 |
www.gabrielpr.ca
14. Boosting Social Media
The social media “shaker uppers”
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 |
www.gabrielpr.ca
15. Video/Images
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Use handheld or tablet
Quick 2-5 minute videos
Share video on YouTube
or Vimeo
Share images on
Instagram, Pinterest,
Facebook
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 |
www.gabrielpr.ca
16. Podcast
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Create audio shows with
interviews
Create your own radio
show on
BlogTalkRadio.com
Share on iTunes
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 |
www.gabrielpr.ca
17. How to achieve social media
marketing success in 10 minutes a day
or less!
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Like something
Share something
Comment on something
Follow someone
Make friends
• Sidebar: Connect with
journalists on Twitter &
LinkedIn
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 |
www.gabrielpr.ca
18. Creating Your
Social Media Calendar
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 |
www.gabrielpr.ca
21. Summary
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Know what you’re looking
for
Do your research
Know the best tools for
you
Plan ahead
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 |
www.gabrielpr.ca
22. 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 |
www.gabrielpr.ca