25. allows people to do or find out what they need
to simply and quickly using the most appropriate content format available.
Good content design
(Gov.uk)
Valentina Falcinelli - @Valefalci - #theinbounder
33. he 2 serious 4 me guy
80% OF TESTERS SAYS
they wouldn’t read it again
Valentina Falcinelli - @Valefalci - #theinbounder
34. he 2 serious 4 me guy
80% OF TESTERS SAYS
they wouldn’t read it again
they would come back reading a page like this only if strictly necessary
Valentina Falcinelli - @Valefalci - #theinbounder
35. he 2 serious 4 me guy
80% OF TESTERS SAYS
they wouldn’t read it again
they would come back reading a page like this only if strictly necessary
the page keeps the breath away
Valentina Falcinelli - @Valefalci - #theinbounder
36. he 2 serious 4 me guy
80% OF TESTERS SAYS
they wouldn’t read it again
they would come back reading a page like this only if strictly necessary
the page keeps the breath away
they missed bullet points, chunks, white space and bolded key phrases
Valentina Falcinelli - @Valefalci - #theinbounder
37. he 2 serious 4 me guy
80% OF TESTERS SAYS
they wouldn’t read it again
they would come back reading a page like this only if strictly necessary
the page keeps the breath away
they missed bullet points, chunks, white space and bolded key phrases
they didn’t look at the image because it socks it’s stock
Valentina Falcinelli - @Valefalci - #theinbounder
38. he 2 serious 4 me guy
80% OF TESTERS SAYS
they wouldn’t read it again
they would come back reading a page like this only if strictly necessary
the page keeps the breath away
they missed bullet points, chunks, white space and bolded key phrases
they didn’t look at the image because it socks it’s stock
bold is ambiguous (looks like a link)
Valentina Falcinelli - @Valefalci - #theinbounder
41. The 2 serious 4 me guy
20% OF TESTERS SAYS
they appreciated the cleanliness of the page
Valentina Falcinelli - @Valefalci - #theinbounder
42. The 2 serious 4 me guy
20% OF TESTERS SAYS
they appreciated the cleanliness of the page
the page looks really professional and authoritarian
Valentina Falcinelli - @Valefalci - #theinbounder
43. The 2 serious 4 me guy
20% OF TESTERS SAYS
they appreciated the cleanliness of the page
the page looks really professional and authoritarian
they wouldn’t read it again (THDR)
Valentina Falcinelli - @Valefalci - #theinbounder
44. The 2 serious 4 me guy
20% OF TESTERS SAYS
they appreciated the cleanliness of the page
the page looks really professional and authoritarian
they wouldn’t read it again (THDR)
they would come back reading a page like this only if strictly necessary
Valentina Falcinelli - @Valefalci - #theinbounder
46. The CLEAN GUY
100% OF TESTERS
read the same content 2 times faster
Valentina Falcinelli - @Valefalci - #theinbounder
47. The CLEAN GUY
100% OF TESTERS
read the same content 2 times faster
said the chunks give air to the page
Valentina Falcinelli - @Valefalci - #theinbounder
48. The CLEAN GUY
100% OF TESTERS
read the same content 2 times faster
said the chunks give air to the page
found the bullet points and the bold really useful for the
comprehension of the content
Valentina Falcinelli - @Valefalci - #theinbounder
49. The CLEAN GUY
100% OF TESTERS
read the same content 2 times faster
said the chunks give air to the page
found the bullet points and the bold really useful for the
comprehension of the content
appreciated the screenshot
Valentina Falcinelli - @Valefalci - #theinbounder
50. Use images only when they give useful additional context or inform
(Gov.uk)
A picture of a computer keyboard when talking about
online services is probably not useful to users.
A picture of a new state-of-the-art hospital when it’s
opened probably is useful.
Valentina Falcinelli - @Valefalci - #theinbounder
76. The lovely guy
60% of testers loved this page because of:
the screenshot
Valentina Falcinelli - @Valefalci - #theinbounder
77. The lovely guy
60% of testers loved this page because of:
the screenshot
the functional, rich yet simple structure
Valentina Falcinelli - @Valefalci - #theinbounder
79. How can you
make your
reader enjoy
the page?Valentina Falcinelli - @Valefalci - #theinbounder
80. 4 tips for an enjoyable reading
Shorter lines mean better readability
Valentina Falcinelli - @Valefalci - #theinbounder
81. Shorter lines mean better readability
Use chunks and bold and bullet points
Valentina Falcinelli - @Valefalci - #theinbounder
4 tips for an enjoyable reading
82. Shorter lines mean better readability
Use chunks and bold and bullet points
Go bigger with fonts
Valentina Falcinelli - @Valefalci - #theinbounder
4 tips for an enjoyable reading
83. Shorter lines mean better readability
Use chunks and bold and bullet points
Go bigger with fonts
Use good quality and useful* images
Valentina Falcinelli - @Valefalci - #theinbounder
4 tips for an enjoyable reading
85. tHE ONE THAT ADDs VALUE
TO CONTENT
Valentina Falcinelli - @Valefalci - #theinbounder
USEFUL
IMAGE?
what is a
86. tHE ONES THAT ADD VALUE
TO CONTENT
Valentina Falcinelli - @Valefalci - #theinbounder
USEFUL
IMAGE?
what is a
tHE ONE THAT GIVEs THE
READER A BREAK
87. The 2 HOT 4 ME GUY
30% of testers loved this page because of:
the screenshot
Valentina Falcinelli - @Valefalci - #theinbounder
88. The 2 HOT 4 ME GUY
30% of testers loved this page because of:
the screenshot
the amatorial picture
Valentina Falcinelli - @Valefalci - #theinbounder
89. The 2 HOT 4 ME GUY
30% of testers loved this page because of:
the screenshot
the amatorial picture
the dynamism of the content
Valentina Falcinelli - @Valefalci - #theinbounder