Presented by David Coleman at the CM Pros Fall 2007 Summit on Web Content Management, November 26, 2007. This slide deck takes a holistic view of collaboration and examines people, process and technology. It includes best practices for groups and teams that work at a distance as well as online communities and social networks. We will track trends in collaboration to see how today's environment came about as well as looking at scenarios for future technologies and their adoption. Virtual worlds, the semantic web and other topics will be discussed. A variety of exercises to determine collaborative alignment, team alignment, and strategies for getting around some common roadblocks, as well as the 10 rules for online communities are discussed.

1. Collaboration 2.0 : Interacting Profitably In a Connected World David Coleman Managing Director Collaborative Strategies November 26 2007

2. ©2007 Collaborative Strategies

4. Section 1: Introduction and Definitions ©2007 Collaborative Strategies

9. Holistic Approach to Collaboration ©2007, All Rights Reserved

12. Collaboration Assessment (handout) ©2007 Collaborative Strategies Technology Economics Culture Politics Score = Score = Score = Score = Weight = 1 Weight = 2 Weight = 3 Weight = 4 Subtotal = Score X Weight Subtotal = Score X Weight Subtotal = Score X Weight Subtotal = Score X Weight + = + + Total

13. Section 2: Collaboration 2.0: New Types of Content to Manage

21. Mobile Collaboration HTC Universal/i-Mate Jasjar/O2XdaExec/T-MobileMDAPro/GrundigGR980/Orange SPV5000 The U.S. has a third-world mobile infrastructure, and will mostly skip 3G and move directly to 4G to support interactive audio, video, and data on mobile devices by 2008 or 2009. ©2007, All Rights Reserved

23. Virtual Worlds (list) © 2007 Collaborative Strategies. All rights reserved. Active Worlds Coke Studios Cybertown Disney's Toontown Dreamville Dubit Habbo Hotel GaiaOnline Zwinky The Manor Mokitown Moove Muse The Palace Playdo Second Life The Sims Online Sora City There TowerChat Traveler Virtual Ibiza Virtual Magic Kingdom Voodoo Chat VPchat VZones whyrobbierocks Whyville Worlds.com

24. ICE: Immersive Collaborative Environment Qwaq Forums -Persistent virtual workspace, -Drag-and-drop content. Based on Croquet (open source 3D development environment) © 2007 Collaborative Strategies. All rights reserved.

25. Virtual Worlds – Second Life Collaboration 3.0

26. Collaboration 2.0 Virtual Team Spaces

31. Social Network - example ©2007 Collaborative Strategies

33. Section 3: Collaboration, Content and the Enterprise ©2007 Collaborative Strategies

34. Industries Adopting Collaboration Technologies ©2007, All Rights Reserved Financial Services Healthcare/Pharmaceutical Government High Tech Manufacturing Education Professional Services Telecom Based on research done in Q2, 2005 for CS’ RTC report

36. Tradition Innovation Proliferation Consolidation Acceptance (TIPCA) Cycle Enterprise Collaboration Convergence 2. Innovative technology enters via Web 2.0-er to answer a need 5. Wide-spread Acceptance leads to traditionalization 1. Use of Traditional established technologies 3. Proliferation to other group occurs & IT notices! 4. IT Consolidates & standards are set for support Web 2.0 is propelling the TIPCA cycle even faster!

37. Stages of Evolution for Collaboration in the Enterprise Stages of Adoption Collaborative Technology Example Technology Stage 1: Traditional Collaboration Telephone Face-to-face meetings E-mail Stage 2: Specific Application Audio, video, and data conferencing EIM, IM, Chat, and presence detection Virtual team spaces Stage 3: Collaborative Proliferation Multiple audio, video, and data conferencing tools Yahoo!, MSN, AOL, Google, etc. Groove, eRoom, WebOffice, etc. Stage 4: Consolidation Standardize on SIP/Simple or XMPP One client for all IM clouds Common Virtual Team Space for everyone Stage 5: Virtual Work Environment Standard tools in place Integration with mobile environments Standard desktop and Web interface for anyone

41. Mash-up Ecosystem ©2007, All Rights Reserved

44. Section 4: Building Communities

50. David Coleman Collaborative Strategies www.collaborate.com “ The Collaboration Blog” 415-282-9197 [email_address] 50 Collaboration 2.0: Technology and Best Practices for Successful Collaboration in a Web 2.0 World By David Coleman and Stewart Levine Link to website of book: http://happyabout.info/collaboration2.0.php