2. 2
A cloud platform for momentum marketing
Digital
adver4sing
At
least
22%
can
be
op4mized
with
our
technology
>
160
billion
market
We collect data from real-time variables
that modify customer purchasing
behavior, such
as
weather,
sports,
holidays,
concerts,
stocks
or
even
flight
cancela%ons.
Then
we
allow
marketers
to
take
advantage
of
these
real-‐4me
events
to
increase
their
digital
marke%ng
ROI.
3. 3
Ad-Pure rocks because markets vary
Average Rain
MARKET
MARKET
Average Extreme
conditions
MARKET
MARKET
Average Sport
match
MARKET
MARKET
Average Good
weather
MARKET
MARKET
Home
delivery
Home
insurance
Women’s
apparel
Getaways
grows
with
sports
matches
+15%
grows
with
rain
+20%
grows
with
extreme
condi%ons
+9%
grows
with
good
weather
at
des%na%on
+10%
Gambling
affected
by
sports
Flights
affected
by
bank
holidays,
weather
Taxi
and
transport
affected
by
weather,
traffic
Retail
same
day
delivery,
creates
an
opportunity
to
market
retail
goods
in
Real
Time
*Ask us for other studies
4. 4
Ad-Pure
Data
Aggrega4on
Data
Cura4on
&
Geolocaliza4on
Weather
events
and
forecasts
Spor%ng
events
and
game
highlights
Special
calendar
days,
holidays,
payroll
schedule,
credit
card
schedule
Stock
markets
indices,
Foreign
currency
exchange
ra%os,
gas
price
Concerts,
gatherings
congresses
and
venues
Television
Schedules,
which
program
is
on
air
SaaS
Complex
event
processing
CRM
Integra%ons
Set
Ads
or
Posts
on
Social
plaorms
Adapt
Bids
on
Adwords
And
many
more...
AD-‐networks,
A/B
Plaorms,
PUSH
email
campaigns
API
Custom
Integra%ons
The
Ad-Pure Platform overview
5. 5
Ad-Pure acts as a HUB from where
you can trigger marketing actions
on your platforms of choice based
on real-time events
6. 6
Success case achieved
COSTS
SALES
Op%miza%on
achieved
using
AD-‐Pure
+16%
increase
in
conversions.
-‐15%
costs
of
acquisi%on.
SALES
+16%
COSTS
Before
AD-‐Pure
More
than
188
MM
of
bid
adjustments
made
by
AD-‐Pure
on
target
campaigns
Before
AD-‐Pure
-‐15%
+31%
Study
based
on
United
Kingdom
Google
AdWords
search
campaigns.
4
weeks
period
(and
coun%ng)
Historic
data
Real
case
study
on
AD-‐Pure
applica4on
7. 7
With Ad-Pure marketers can take
advantage of different
circumstances
8. 8
Campaigns for Pizza delivery
Special
pizza
offer
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐
15%
off
for
rain
or
match.
Order
now
your
food.
Send
special
deals
on
special
moments
(+16%
conversion
rate)
Raise
Bid
and
rank
#1
on
special
moments,
where
your
audience
is
more
likely
to
buy
your
product
or
service
IF
it’s
rain
or
a
basketball
match
is
influencing
the
area
THEN
9. 9
Plenty of different options and choices
And
fully
configurable
Timeline
