Roger DeReu will take a high speed look at the details and specific steps of getting your first email marketing list up and running at aWeber. He will wrap up by telling you the answer to the most important question regarding your list. In advance of the meetup, see http://pcroger.com/meetups/ for resources from Roger. The presentation is from the Austin Internet Marketing Meetup on April 29, 2013: http://www.meetup.com/affiliate-summit-austin/events/113498462/

1. Bonus: Learn what question every email
sent out must answer
Roger DeReu
http://PCRoger.com

2. ◦ aWeber can host your form
◦ Launch Effect (launcheffectapp.com) has free &
premium WP Themes
◦ Facebook page (aWeber app is easy to use)
◦ If you do have a website, you can automatically
send out blog updates to your list (Shawn covered
that previously)

3. ◦ A reason to have a list
◦ An offer, if you hope to make money
◦ Probably a freebie of some sort (download, video,
coupon)

4. ◦ Building a list is an investment, start with the
best – moving a list is difficult and you likely will
lose a great number of subscribers
◦ Capabilities
◦ Support
◦ Getting your emails delivered instead of marked
spam
◦ Setup checklist to aid you in creating a list; form
templates; tracking

5. ◦ aWeber isn‟t free or even cheap, and the $1 trial
goes fast
◦ Make sure you are committed to it
◦ So you DON‟T waste your time
◦ So you DO Succeed!
It‟s EASY to let your list atrophy

6. ◦ Basic Info
 “From name” – one that the reader will
recognize in email program
 Email address – Not free like yahoo or AOL, but
Gmail may be a good idea, yourwebsite.com
may not be the best idea due to spam filters
 Physical address – For Can Spam compliance –
can be a P.O. Box – yes, people will Google Map
it, so if it‟s your house…
 Logo – (Optional) helps give a professional
appearance

9. ◦ Fields you want to record
 Decide Name, First Name, etc. – Whether you
will use in salutations
 Many choose just First Name & Email unless
REASON to capture more
◦ Social Sharing?
◦ Global Text Snippets can be helpful (like a macro)
◦ (You DO want double opt-in – if they even give you the choice)

10. ◦ Confirmation Email
 Identify yourself in the subject (Get Opened!)
 This can be your first step in gaining their trust
 Where do you want to send them? (Freebie?)
 Where to send them after signing up?
 Where to send them after CONFIRMING (double optin)?
 (More on this coming up)

11. ◦ Web Forms
 4 Types
 In-line – Part of the web page, should have, often upper right
 Pop Over – Hovers, mostly unblockable
 LightBox – Same as Pop Over but darkens the page – very popular
 Pop Up – Opens new window, blockable by browsers
 Test it yourself, but Pop Over get more signups for me
 Set a Delay on Pop Over/LightBox to make sure the person has an
interest before annoying them; can set cookie so they only get it once
 Custom Fields are available for tracking purposes
 Tip: Get rid of aWeber links for privacy, marketing, make your own
email privacy page, keep them on YOUR site
 IMPORTANT: Where do you want to send them after they have signed
up, but BEFORE confirming? Some use an “instruction” page to get that
optin confirmation right away http://talkingtotoddlers.com/thank-you (I have
info on how he created the audio – see me if interested)


14. ◦ Reason to read
◦ Tip: State at the beginning that „you are receiving this
correspondence because you requested it; unsubscribe details are
at the bottom‟
◦ Compelling subject / identify who you are (see next slide)
◦ Headline!
◦ Worthwhile content
◦ Call to Action – 4 to 5 “gives” for every 1 “take” (Most Get This
WRONG!)
◦ Thank you/Signature/Link to your website
◦ Ellipsis / whitespace to get Can Spam info pushed down.
◦ Create HTML is fine; aWeber automatically creates a plain text
version and determines who needs that (another bonus of using
aWeber)

16. 1. Determine that you are ready for a list. Hint: Don‟t be afraid to outsource!
2. Craft your offer/theme and purpose of your list
3. Come up with a reward for signup and decide how to deliver it
4. Create your aWeber account – use SOMEONE‟s affiliate link; why not? (no you cannot use your own)
5. Determine where you will send the person after signup and after confirmation
6. Create a new list with a meaningful name
7. Create a form(s) to capture the user info; optionally a separate form for Facebook page
8. Create at least 5 sequential emails to load your autoresponder with and determine the time
gap between them.
1. Additional sequential emails will automatically be sent out to your current and future subscribers; current
ones will go immediately if the time delay for the new email has already passed since they received their
last email from you
2. Add value and build trust (your “give”) BEFORE trying to generate a sale (your “take”)

17.  Q: What Question Must Every Email You Send
Answer?

18.  Q: What Question Must Every Email You Send
Answer?
 A: Why Am I Subscribed To This List?
(aka: Why should I not unsubscribe?)

19.  You – for attending
 Shawn Collins / Affiliate Summit – hosting
 The Pizza Bistro – facility
More Resources:
http://PCRoger.com/Meetups/
(including my aWeber affiliate link)