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CHAPTER 9.
INTERVIEWING
 Interviewing is a simple and direct technique.
 Context-free questions can help achieve bias-

  free
  interviews.
 Then, it may be appropriate to search for

  undiscovered requirements by exploring
  solutions.
 Convergence on some common needs will
  initiate a
  "requirements repository" for use during the
     User interview-requirement gathering
    technique
   A simple, direct technique that can be used in
    virtually every situation.
   Describes the interviewing process and
    provides a generic template.
   for conducting user and stakeholder
    interviews.
  Biases and predispositions of the interviewer
  do not interfere with a free exchange of
  information.
 we shouldn't let our context interfere with

  understanding the real problem to be solved .
 we operate within a repetitive domain or
  context in which certain elements of the
  solution are obvious, or at least appear to be
  obvious.
   We have solved this type of problem before,
    and we fully expect that our experience will
    apply in this new case.
   No idea about potential solution.
   we shouldn't let our context interfere with
    understanding the real problem to be solved.
The interview context
   The context free question.
   By asking questions about the nature of the
     user's problem without any context for a
    potential solution.
   To address this problem, Gause and Weinberg
    (1989) introduced the concept of the "context-
    free question."
   These questions force us to listen before
    attempting to invent or to describe a potential
    solution.
   A better understanding of the customer's
    problem.
    Problems affecting customers motivation &
    behaviour must be addressed.
   Solution selling
   the salesperson uses a series of questions
    focused on first gaining a real understanding
    of the customer's problem and what solutions,
    if any, the customer already envisions.
    Value added text.
   Solutions are explored after the context-free
    questions have been asked and answered.
   structured interview.-context-free and non-
    context-free sections.
   The Moment of Truth: The Interview
   With a little preparation and with the structured
    interview in one's pocket, any member of the
    team can do an adequate job of interviewing a
    user or customer.
   Prepare an appropriate context-free interview,
    and jot it down in a notebook for reference
    during the interview.
    Review the questions just prior to the
    interview.
    Before the interview, research the background
    of the stakeholder and the company to be
    interviewed.
   Jot down answers in your notebook during the
    interview.
   Refer to the template during the interview to
    make certain that the right questions are being
    asked.
   The interviewer should make sure that the
    script is not overly constraining.
    Once rapport has been established, the
    interview is likely to take on a life of its own.
    Ask follow-up questions about the information
    that has just been provided.
   The developer can summarize the key user
    needs or product features that were defined in
    the interview.
    These "user needs" live near the top of our
    requirements pyramid and serve as the driving
    force for all of the work that follows.
   Compiling the Need Data
   Your problem analysis will have identified the
    key stakeholders and users you will need to
    interview to gain an understanding of the
    stakeholder's needs.
   The Analyst's Summary: 10 + 10 + 10 ? 30
   "three most important needs or problems
    "uncovered in this interview.
   In many cases, after just a few interviews,
    these highest-priority needs will start to be
    repeated.
   Requirements repository.
The Case Study

The HOLIS team decided to have the marketing team (Eric and
Cathy) develop the questions for the interview but wanted
   everyone
on the team to experience the process and to have the
   opportunity
to meet customers face to face and thereby "see" the problem
   and
a potential solution from the customer's perspective. So, the
   team
divided up the customer and distributor list and had each team
member interview two people. The team used the Analyst's
Summary to summarize the needs that were provided and
   weeded
out the duplicates. After fifteen interviews, the team had
   identified
20-some needs to fill in the top of their requirements pyramid.
From the homeowner's
 perspective:
Flexible and modifiable lighting control for entire house
• "Futureproof" ("As technology changes, I'd like compatibility
with new technologies that might emerge.")
• Attractive, unobtrusive, ergonomic
• Fully independent and programmable or (reconfigurable)
switches for each room in the house
• Additional security and peace of mind
• Intuitive operation ("I'd like to be able to explain it to my
'technophobic' mother.")
• A reasonable system cost, with low switch costs
• Easy and inexpensive to fix
• Flexible switch configurations (from one to seven "buttons"
per switch)
• Out of sight, out of mind
• 100% reliability
• Vacation security settings
• Ability to create scenes, such
From the Distributor's
Perspective:
   A competitive product offering
   Some strong product differentiation
   Easy to train my salespeople
   Can be demonstrated in my shop
   High gross margins
A Note on Questionnaires
   No substitute for interview.
   When it comes to requirements gathering, the
    questionnaire technique has some
    fundamental problems.
    Relevant questions cannot be decided in
    advance.
   The assumptions behind the questions bias
    the answers.
   Did this class meet your expectations?
    Assumption: You had expectations, so this is a
    meaningful question.
   It is difficult to explore new domains and there
    is no interaction to explore domains that need
    to be explored.
    Unclear responses from the user are difficult
    to follow up on.
   Indeed, some have concluded that the
    questionnaire technique suppresses almost
    everything good about requirements gathering,
    and therefore, we generally do not recommend
    it for this purpose.
    A questionnaire can be used effectively to
    gather a significant amount of focused data in
    a short period of time.
THANK YOU

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Chapter 9

  • 2.  Interviewing is a simple and direct technique.  Context-free questions can help achieve bias- free interviews.  Then, it may be appropriate to search for undiscovered requirements by exploring solutions.  Convergence on some common needs will initiate a "requirements repository" for use during the
  • 3. User interview-requirement gathering technique  A simple, direct technique that can be used in virtually every situation.  Describes the interviewing process and provides a generic template.  for conducting user and stakeholder interviews.
  • 4.  Biases and predispositions of the interviewer do not interfere with a free exchange of information.  we shouldn't let our context interfere with understanding the real problem to be solved .  we operate within a repetitive domain or context in which certain elements of the solution are obvious, or at least appear to be obvious.
  • 5. We have solved this type of problem before, and we fully expect that our experience will apply in this new case.  No idea about potential solution.  we shouldn't let our context interfere with understanding the real problem to be solved.
  • 6. The interview context  The context free question.  By asking questions about the nature of the user's problem without any context for a potential solution.  To address this problem, Gause and Weinberg (1989) introduced the concept of the "context- free question."
  • 7.
  • 8. These questions force us to listen before attempting to invent or to describe a potential solution.  A better understanding of the customer's problem.  Problems affecting customers motivation & behaviour must be addressed.
  • 9. Solution selling  the salesperson uses a series of questions focused on first gaining a real understanding of the customer's problem and what solutions, if any, the customer already envisions.
  • 10. Value added text.  Solutions are explored after the context-free questions have been asked and answered.  structured interview.-context-free and non- context-free sections.
  • 11.
  • 12.
  • 13.
  • 14. The Moment of Truth: The Interview  With a little preparation and with the structured interview in one's pocket, any member of the team can do an adequate job of interviewing a user or customer.
  • 15. Prepare an appropriate context-free interview, and jot it down in a notebook for reference during the interview.  Review the questions just prior to the interview.  Before the interview, research the background of the stakeholder and the company to be interviewed.
  • 16. Jot down answers in your notebook during the interview.  Refer to the template during the interview to make certain that the right questions are being asked.
  • 17. The interviewer should make sure that the script is not overly constraining.  Once rapport has been established, the interview is likely to take on a life of its own.  Ask follow-up questions about the information that has just been provided.
  • 18. The developer can summarize the key user needs or product features that were defined in the interview.  These "user needs" live near the top of our requirements pyramid and serve as the driving force for all of the work that follows.
  • 19. Compiling the Need Data  Your problem analysis will have identified the key stakeholders and users you will need to interview to gain an understanding of the stakeholder's needs.  The Analyst's Summary: 10 + 10 + 10 ? 30
  • 20. "three most important needs or problems "uncovered in this interview.  In many cases, after just a few interviews, these highest-priority needs will start to be repeated.  Requirements repository.
  • 21. The Case Study The HOLIS team decided to have the marketing team (Eric and Cathy) develop the questions for the interview but wanted everyone on the team to experience the process and to have the opportunity to meet customers face to face and thereby "see" the problem and a potential solution from the customer's perspective. So, the team divided up the customer and distributor list and had each team member interview two people. The team used the Analyst's Summary to summarize the needs that were provided and weeded out the duplicates. After fifteen interviews, the team had identified 20-some needs to fill in the top of their requirements pyramid.
  • 22. From the homeowner's perspective: Flexible and modifiable lighting control for entire house • "Futureproof" ("As technology changes, I'd like compatibility with new technologies that might emerge.") • Attractive, unobtrusive, ergonomic • Fully independent and programmable or (reconfigurable) switches for each room in the house • Additional security and peace of mind • Intuitive operation ("I'd like to be able to explain it to my 'technophobic' mother.") • A reasonable system cost, with low switch costs • Easy and inexpensive to fix • Flexible switch configurations (from one to seven "buttons" per switch) • Out of sight, out of mind • 100% reliability • Vacation security settings • Ability to create scenes, such
  • 23. From the Distributor's Perspective:  A competitive product offering  Some strong product differentiation  Easy to train my salespeople  Can be demonstrated in my shop  High gross margins
  • 24. A Note on Questionnaires  No substitute for interview.  When it comes to requirements gathering, the questionnaire technique has some fundamental problems.  Relevant questions cannot be decided in advance.  The assumptions behind the questions bias the answers.
  • 25. Did this class meet your expectations? Assumption: You had expectations, so this is a meaningful question.  It is difficult to explore new domains and there is no interaction to explore domains that need to be explored.  Unclear responses from the user are difficult to follow up on.
  • 26. Indeed, some have concluded that the questionnaire technique suppresses almost everything good about requirements gathering, and therefore, we generally do not recommend it for this purpose.  A questionnaire can be used effectively to gather a significant amount of focused data in a short period of time.