Elementos a tomar en cuenta por los voceros al hacer comunicación de crisis. Módulo de manejo de crisis. UTEC. Ana Evangelina Aguilar

1. Vocería
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2. Vocería
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3. Vocería
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4. Vocería
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5. Vocería
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6. Vocería
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7. Vocería
Claridad
No tecnicismos
No conteste lo que no entiende
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8. Vocería
hable poco
use titulares
comience con la conclusión de lo que dirá
enfocarse en tres mensajes clave
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9. Vocería
Conozca los medios de comunicación a los que hablará
Conozca el target de cada medio
¿Qué saben ellos?
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10. Vocería
NO mienta/ No especule
Datos y estadísticas ayudan
Coherencia: Comunicación verbal y no verbal
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11. Vocería
Responder o hacer como que responde
Los afectados o victimas son lo más importante y las acciones para restablecer el orden
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12. Vocería
No responda comentarios de terceros
Controle las preguntas
No a las trampas
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13. Vocería
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14. Vocería
3 ó 4 ideas que sustentan el objetivo.
• Enúncialas como frases simples y claras.
• Impulsan a la acción planteada en el objetivo.
• Lo que deben recordar después de la presentación.
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15. Vocería
No puede dejar lugar a interpretaciones o a segundas lecturas, ni tiene que ser tan resumido que no explique nada, ni tan
extenso que pueda confundir al público.
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16. Vocería
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17. Vocería
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18. Vocería
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19. Vocería
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20. Vocería
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21. Vocería
Una respuesta eficaz desde el punto de vista de la comunicación es aquella que responde a la pregunta e incluye un mensaje
clave. A esta técnica se le llama Respuesta + 1
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