Business.com CEO Tony Uphoff's presentation from the Business Information & Media Summit held by ABM, SIPA, and SIIA in partnership with infocommerce about marketing automation, programmatic buying and retargeting.

1. Future
Selling
In
B2B
Media
(yes,
there
is
a
future)

2. Tony
Uphoff
Chief
ExecuBve
Officer
|
Business.com

3. sales@business.com | 888-441-4466 | Pg. 3
1992
2000
2004
2006
2014
Humble
beginnings

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1992
2000
2004
2006
2014
Birth
of
The
Modern
Web

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1992
2000
2004
2006
2014
A
Social
RevoluBon

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1992
2000
2004
2006
2014
TargeBng
Comes
Of
Age

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1992
2000
2004
2006
2014
The
IntenBon-­‐Based
RevoluBon
begins

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How
many
MarkeBng
AutomaBon
companies
are
there?

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600
9

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How
many
Ad
Tech
companies
are
there?

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700
11

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How
many
feel
MarkeBng
AutomaBon
&
Ad
Tech
have
nothing
to
do
with
your
business?

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All
Media
Is
Digital

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Digital
Media
Ad
Tech

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IntenBon-­‐Based
Media

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It
is
the
best
news
B2B
Publishers
have
had
in
a
generaBon

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This
is
all
really
interesBng
but,
what
should
I
do
about
it?

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#1
Understand
Digital
Body
Language

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#2
Leverage
Targeted
Content

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#3
Harness
Your
Own
Data

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#4
Embrace
Ad
Tech

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By
2017,
83%
of
all
ad
buys
will
be
programmaBc*
83%
*emarketer.com/ArBcle/Future-­‐of-­‐ProgrammaBc-­‐Premium/1010430

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Publisher
Marketer
Marketer
Marketer
RetrospecBve
Data
Before
Ad
Tech
Direct

24. Real-­‐Time
IntenBon-­‐Based
Data
sales@business.com | 888-441-4466 | Pg. 24
Publisher
The
New
Model
Marketer
Marketer
Marketer
Marketer
Marketer
Marketer
Marketer
Marketer
Marketer
Marketer
Ad
Tech
Direct
ProgrammaBc

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What
is
Business.com
doing
about
it?

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The Business.com
Platform
Business.com’s suite of digital marketing
solutions serves contextual advertising at
every stage of the buyers’ journey. From
the top of the marketing funnel through to
Sales Ready Leads.!
!
Harnessing 1st party, intention-based data
generated on Business.com provides a
uniquely contextual experience for
business decision makers.
This platform also provides high-quality
scale for digital advertising by using this
data to intelligently engage these buyers
on Business.com, within our proprietary
performance marketing network and across
the broader web.
!
26

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About
Business.com
Million of buyers from growth companies rely
on Business.com to acquire the knowledge,
products and services they need to run and
grow their businesses.
Business.com drives over 500,000 purchases
a year, generating over $1.5 billion in sales for
our advertisers through our suite of
performance marketing products.
27
Over 500,000
purchases a year500K
Generating over
$1.5 billion in sales1.5B

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Our Audience
Connecting advertisers with millions of active business buyers every
month is easy when your audience is:
more likely to be a
business decision
maker
more likely to be in senior
management
more likely to have
made a purchase in the
last 6 months
58% 112% 86%
*Compared
to
general
online
pop.
Nielsen@plan,
rel
2,
2012
*
BDC
engagement
survey
2014
28

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A Unique & Powerful Difference
35
Our 1st party, intention-based data accelerates our audience reach and engagement across
the Business.com performance marketing network and the broader web.

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Phone: 888-441-4466
Email: sales@business.com
Visit us at: business.com/info/advertise
Read our blog: business.com/b2bmarketing