13. Thumb Rules
1. Think social Think smartphone
2. Be where the consumer is, instead of getting
the consumer to where your brand is
3. Consumers move…chase the consumer’s
companionship not the platform you created
@rajdeepc
14. When you want to invite
friends to an afternoon of
fun…how do you call them
all
@rajdeepc
15. Or a quiet afternoon with
someone special…how do
you go about it?
@rajdeepc
16. You create a Whatsapp
group…and then fix up a
place to meet right?
@rajdeepc
17. When people don't live in
silos then as a brand we can’t
be offering silo engagements
either…can we?
@rajdeepc
18. Thumb Rules
1. Think social Think smartphone
2. Be where the consumer is, instead of getting the
consumer to where your brand is
3. Consumers move…chase the consumer’s
companionship not the platform you created
4. Life is digital & physical fusion…should it be
different for your brand?
@rajdeepc
19. What’s so special about
Bruce Lee
He trained everyday
…thru the year
@rajdeepc
20. “I fear not the man who has
practiced 10,000 kicks once, but I
fear the man who has practiced one
kick 10,000 times”
@rajdeepc
21. Thumb Rules
1. Think social Think smartphone
2. Think of being where the consumer is, instead of
getting the consumer where your brand is
3. Consumers move…chase the consumer’s
companionship not the platform you created
4. Life is digital & physical fusion…should it be different for
your brand?
5. An Always on approach and say a few things to them
repeatedly…in different words but meaning the same
@rajdeepc
29. Thumb Rules
1. Think social Think smartphone
2. Think of being where the consumer is, instead of getting the
consumer where your brand is
3. Consumers move…chase the consumer’s companionship not the
platform you created
4. Life is digital & physical fusion…should it be different for your brand?
5. An Always on approach and say a few things to them repeatedly…in
different words but meaning the same
6. Listen and Adapt to the consumer’s adaptive journeys
@rajdeepc
30. Now will ask you to
ponder over some
thing
@rajdeepc
35. Thumb Rules
1. Think social Think smartphone
2. Think of being where the consumer is, instead of getting the
consumer where your brand is
3. Consumers move…chase the consumer’s companionship not the
platform you created
4. Life is digital & physical fusion…should it be different for your brand?
5. An Always on approach and say a few things to them repeatedly…in
different words but meaning the same
6. Listen and Adapt to the consumer’s adaptive journeys
7. Measure the impact of digital to the brand @rajdeepc