A provider of multiplatform direct marketing services, eTargetMedia complies with all best practices set forth by the Direct Marketing Association. The company maintains active membership in the organization and leverages this connection to develop high standards in ethical and effective service.
2. Direct Marketing Association
and Industry Best Practices
A provider of multiplatform direct marketing
services, eTargetMedia complies with all best
practices set forth by the Direct Marketing
Association. The company maintains active
membership in the organization and
leverages this connection to develop high
standards in ethical and effective service.
3. Direct Marketing Association
and Industry Best Practices
To become a member of the Direct Marketing Association
(DMA), a business must agree to the organization's
Member Principles. These include honest and
straightforward communication with customers, clearly
communicated and respectful privacy practices, and
providing of services as advertised. Furthermore, a DMA
member must fully comply with the organization's
comprehensive Guidelines for Ethical Business Practice.
Outlined in a 47-page handbook made available to
members as well as the public, the guidelines include
regulations such as marketing to children and the use of
special offers and contests. These guidelines help an
organization conduct marketing activities in a way that
respects the customer in addition to the customer's target
market.
4. Direct Marketing Association
and Industry Best Practices
To speak with an eTargetMedia
representative, call 1.888.805.DATA (3282) or
email info@eTargetMedia.com.
