Cisneros Chairman -Gustavo Cisneros-, talks to Latinvex about the appointment of his daughter Adriana as CEO and about his own legacy. September, 2013

1. Wednesday, September 04, 2013
People
Gustavo Cisneros:
Now It’s Adriana's
Turn
Cisneros Chairman Gustavo Cisneros
talks to Latinvex about the appointment of
his daughter Adriana as CEO and his own
legacy as CEO.
BY JOACHIM BAMRUD
In this exclusive interview with Latinvex, Cisneros Chairman Gustavo Cisneros talks about the
appointment of his daughter Adriana as CEO and his own legacy as CEO.
Latinvex: The appointment of Adriana as CEO had been expected. Why did you decide to appoint
her now?
Cisneros: I am very proud to appoint Adriana as Cisneros’s CEO. While the succession has been a
natural step, this was a process that was well organized and properly planned.
During the past seven years, Adriana has been preparing for this moment, and in her role as Vice
Chairman and Director of Strategy, she has more than demonstrated this.
True to the Cisneros tradition of diversification, she has lead the creation of Cisneros Interactive,
the organization’s digital media division, which is currently quite diverse in terms of online and
mobile advertising, e-commerce, social gaming, crowd funding and fan-funding; in addition to the
company’s expansion into real estate development.
I am sure this is the right moment and under her leadership Cisneros will continue to explore new
paths, and with the support of a great legacy and the ideal team, she’ll successfully confront any
challenge.

2. Latinvex: What are you most proud of from your own time as CEO?
Primarily, having bolstered Cisneros’s international expansion, thanks to a strategy based on
diversification and synergy, was one of my greatest achievements. Even during the seventies, I had
a clear vision of where we were going, and we started laying down the foundation that would allow
us to take the decisive step of becoming an authentic multinational company in the eighties.
This period started with the acquisition of the American Bottling (ABB) in 1981, our first experience
in LBO [leverage buy-out], a phenomenon that would change the face of Wall Street forever, and
the purchase of AAB reflected that transformation. One by one, Spalding, Evenflo, Galerías
Preciados were added to our portfolio. Of course, one of our most successful operations was the
purchase of Univision in 1992, which we later sold in 2007.
Latinvex: To what degree will you and Steven Bandel be involved in Cisneros with Adriana as
CEO?
Personally, I am a firm believer of the right of the younger generation to do things their own way. As
the second generation, I worked with what my father left me and lead the company through a period
of successful international expansion.
Now, it’s Adriana’s turn. She has accepted the family legacy. She has embraced the principles and
values we have instilled in her wholeheartedly and instinctively. She has started her executive
career on the right foot and she has a very clear and innovative vision as to where the company
should continue to expand.
She is prepared to take the company to a greater level, and both Steven and I will continue to
support her in this new stage, myself as Chairman and Steven as Co-chairman.
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