ADICT develops unique projects that activate and enhance the point of sale using their deep knowledge about distribution, brands and consumer behaviours. The company specializes in designing interactive and mobile solutions to facilitate the shopping experience and trigger buying decisions.

1. Shopping Inspiration
Activate your point of sale

2. ADICT Active Retail
experience, engagement, effect
Shopper Shopper Digitalization,
Insights, Marketing and Mobile
Understanding Shopping Shopping and
your Point of Experience Active Retail
Sale
ADICT develops unique projects that activate and enhance the point of sale
using their deep knowledge about distribution, brands and consumer
behaviours. The company specializes in designing interactive and mobile
solutions to facilitate the shopping experience and trigger buying decisions.

3. We develop communication
platforms
Understanding the
retailers needs
Using all the
Brand
insights of the Positioning
Consumer
shopper Shopper
Centric
Needs

4. We understand the Point of Sale
Our mission: to activate the Point of Sale
Exposure
100
Are we seen?
80
Impression
60
Do we attract? Sales
40
Do we persuade?
20
0
Visits Shops Purchases

5. We understand shopper dynamics
aware IMPRESS discover
+ y
confusing engaging
Browsing time
Facilitate the Education and
purchase Inspiration
uninspiring routine
+ visibility Visibility of
& cross-selling Brands
-
INCENTIVE
-u a d e
pers
Traffic conversion in stores (buying or just visiting) +
smartness
Shopping behavior per category

6. We connect our solutions for communication
at POS with each shopping style
High engagement / + time consumption
Inform/Inspire Facilitate sales
Planed purchases / + portfolio (SKU)
Involvement Confusion
Impulse purchase decisions
Engagement Complexity
Semi- Automatic
Impulsive
Sign posting Visibility of
+ Visibility brands
Low engagement / - time consumption

7. We understand shopper marketing
•1.0 Information (communication of existence
benefits and brand values of a product)
AWARE
•2.0 ‘Engagement’ (emotional)
Emotions influence
purchasing decisions
PERSUADE
•3.0 Inspiration to act
(unconscious action
drive) ACT

8. We know the relevant touch points
Bulletin Billboards Radio Television internet
Columns Projections Advertising Panels Bluetooth Mall
Visual Art Touch screens Promotion Parking
Consumer events
Floor Ads In-store Promotion Stoppers Guerrilla Alarms
Driving
marketing
of Sale
ROI at
Point
Doors Ramps Shopping wagons Cashiers Local Mall
Connecting and Causing impact

9. We incorporate new retail trends
The Point of Sale moves into an
emotional area
Improved design of shopping areas, themed
New impacts and sensations
New POS materials
New ways of communicating with the consumers
Social shopping
The brand is the connection between the consumer and the shopper
Ubiquitous information through digitalisation
Creating a memorable experience

10. With a unique approach to shopping experience
Marketing Trade Marketing
Brands Retailers
Consumers Shopper
Consumption occasion Shopping mission
Communication Promotion
Emotions Rationality
The approach of shopping experience
necessarily touches both worlds

11. Incorporating new media adapted to the
dynamics of the point of sale and the shopper
Interactive Solutions ADICT

12. Developping shopper and retail mobile apps
We adapt to each retailer scenario, understanding the technology as a service
for the shopping experience and the business objectives of each brand and retailer
Nos adaptamos al escenario de cada retailer, entendiendo la tecnología al servicio
de la experiencia de compra y los objetivos comerciales de cada enseña
MOBILE SHOPPING STRATEGY PROJECT INSIGHT & IDEA CONCEPT
Simplifying the“shopping experience” Usability adapted to mobile screens
Barcode Readers
One click approach, express & speed-,
Geolocation indoor / outdoor
channel-consistent, attractive design
Push Notification
and usability , useful and relevant to the shopper.
M-payment
AR Augmented Reality
TRANSLATING MOBILE FEATURES
AND ENGAGEMENT INTRO
TRANSACTIONS

13. We measure the results of our actions
We incorporate effective communication metrics, traffic and sales, and we use innovative
market research to discover relevant shopper insights
ADICT Active Retail´s
deployments
incorporate the value of
proper management of
data traffic
measurements from
Knowledge Management
different shopping areas
• POS metrics identification
(shop windows, special
• Definition of variables to be measured
sales area) an their
• Audit-Relationship between different devices / data
application in the POS
• Design and optimization of dashboard
activation.
Point Of Sale Activation
• Design model of communication effectiveness POS
• Establishment of test scenarios
• Analysis of POS communication campaigns
• Additional studies ISR (eyecam, neuro, videoetno, ...

14. Digital
Shopping
Shopper
Marketing
Shopping
Experience
o
We provide best partnersapproach quality of
We work together with the
360 in order to ensure the
our delivery

15. Retail Design partners

16. Media Event Partners
Experience
Experiences can create emotional
connections
with consumers who do engage
with the brand
World leader in Spectacular
Presence Marketing
Two-way
communication, in
which the use of new
technologies
and their proper
understanding play a
key role
Convergence Actions that allow a high degree of
segmentation, while having a large
impact in media and networks
Interactivity

17. Outdoor Media partners
Outdoor
The road to the
POS
Generate attention and reflection
on the trip to the Point of Sale.
The way to communicate is part of the message!

18. Interactive Retail Solutions partners

19. m-commerce / m-shopping partners
Environment
Retail
Design
Marketing
Social
Local

20. We have a clear Mission:
Activate the Point of Sale
Atract potential shoppers to the Point
of Sale
Inspire the shopper at the Point of
Sale
A clear mission increases your sales
Do not miss potential revenues and the
opportunity to increase customer’s loyalty

21. Best New Company
Awards 2011
Experts in retail, digital & shopper marketing
e info@adict-ar.es
ph +34 935 572 352
ESADECREAPOLIS m +34 616 444 706
Suite B13 Skype ADict-ar
Av.Torreblanca, 57 Twitter ADICT_AR
08172 Sant Cugat del Vallès, Barcelona www.adict-ar.es