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The most customizable online
registration platform for the
endurance event industry.
• Improve participant experience and lower the
cost of operations for organizations.
• Support our clients with the highest level of
customer service.
• Make race technology easy, intuitive and
customizable.
THE RACE IT MISSION
Race It by the numbers:
• Over eight years of industry experience.
• Over 20,000 events registered.
• Over three million participants registered in 2012.
• Over one million participants registered (YTD)
2013.
• Will transact in excess of $250 million in 2013.
A HISTORY OF SUCCESS
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RACE IT OVERVIEW

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WHY CHOOSE RACE IT?
Big enough to handle the
largest events, small
enough to provide
personalized care...
• Technology: Empowering race directors and
participants to effortlessly manage registration.
• Customer Service: We provide assigned customer
service representatives. We answer the phone!
• Development and Support: All support and
development efforts are provided within the U.S. and
focused on the endurance sports industry.
THE RACE IT DIFFERENCE
• Features: Valuable capabilities – including discount
codes, real-time changes to registration form, team
and relay registration, transfers, deferrals,
participant editing and reservation codes – provided
at no additional cost.
• Reporting: Summary accounting, year to year
comparison, ad hoc.

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Employees who
understand your
business, share your
passion and treat your
event as their own.
Our talented team includes:
• Technical specialists and platform developers.
• Web designers and art directors.
• Account and project managers.
• Sales representatives.
• Accounting professionals.
ONE-ON-ONE ATTENTION FOR
YOUR EVENT THE RACE IT STAFF
EXCEPTIONAL SUPPORT TEAM
• Dedicated account managers: No phone trees
when you call us for support – you will talk to a
person!
• Your emails won’t go unanswered – we try to
resolve all support inquiries in the same business
day.
• We take care of your participants too: We
handle questions from your participants about
your event’s
registration inquiries.

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Technology that is
easy and intuitive!
• User-friendly tools that allow you and your
team to make registration updates.
• Race It’s professional team handles the
creation, maintenance and design aspects
allowing you to focus on your event.
PREMIUM TECHNOLOGY MADE EASY AND INTUITIVE
BEST IN INDUSTRY
TECHNOLOGY
• Migration to virtually hosted environment allows us
to horizontally scale to meet customer demand as
needed.
• Registration process seamlessly integrated with
your website.
• Secure system so your participants’ data is
protected:
PCI Compliant, client funds bonded to $5 million.
• Multiple third-party Integration solutions (CRM,
email, social media, membership validation).

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CORE RACE IT PLATFORM FEATURES
 Custom Lottery Configuration
 Volunteer Registration
 Searchable Race Results
 Robust Reporting
 Team Registration and Management
 Flexible Reporting
 Participant Editing
 Fully Branded and Customizable
Registration Page Per Event
 Transfers and Deferral Engine
 Volunteer Registration
 eCommerce Platform (Product Sales)
 Web Design and Hosting
 Results 2.0
 User Permissions Architecture
 Custom Discount Code Support
 Exclusive Category Options
 Reservation Codes
 Participant Email Correspondence
 Membership Management
 Auto-bib Assignment
 Charity Donations
 Refund Processing
 Rebate Options
 International Language Support
 Foreign Currency Support
 Franchise/Licensee Support
 Custom Website Registration Counter

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• Reduces load on registration demand by allowing longer window of availability and no
limit.
• Final registration pool composition can be controlled with selection parameters.
• Searchable link allowing lottery winners and losers to search and review status.
• Provides valuable metrics for analysis on overall participant demand for event.
• Can provide an additional revenue stream if lotto entry fee is charged.
LOTTERY BENEFITS
Lottery experience is
highly customizable with
multiple deployment and
selection options.
LOTTERY

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RUSH EVENT REGISTRATION
• Registration design considerations.
• Our technology scales for demand.
• Deep culture of testing, simulation, hardening.
PREVIOUS EXPERIENCE SOLUTIONS
• Army Ten Miler – 30,000+ Registrations
• Camp Pendleton WFMR – 25,000+ Registrations
• Bike New York 5 Boro Bike Tour – 32,000
Registrations
Multiple solutions
to accommodate
rush registration

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UNLIMITED EVENT AND CATEGORY
MANAGEMENT
EVENT DASHBOARD
• Quickly and easily access event information or specific category details
within an event.
• Generate comparative reports across events and categories.
• Edit and administer details of each event and category quickly and easily

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CUSTOMIZABLE EMAILS
• Easily design communication touch points that recreate your exact brand.
• HTML code-supported for a completely customized content.
EMAIL BRANDING
Build your event’s
brand through
customized emails.

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• Gather personal information and collect
signed waivers for volunteers efficiently.
• Provide volunteers with incentives through
the volunteer registration process.
• Volunteers choose when and where they’d
like to volunteer at the event.
BENEFITS FOR VOLUNTEERS BENEFITS FOR RACE DIRECTOR
VOLUNTEER MANAGEMENT
Keep your
workforce
organized and
informed.
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• Organize and mobilize your volunteer
base.
• Store and export volunteer records with
ease.
• Email updates to volunteers as needed.
• Legitimize the volunteer commitment.
• Customizable to your needs.

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• Participants can return to the merchandise
page to make additional purchases post
registration.
• Can be limited to registered participants.
SIMPLE SYSTEM EFFICIENT PROCESS
ECOMMERCE PLATFORM FOR
PRODUCT AND PARTNERSHIP SALES
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An efficient and
easy way to
increase your
revenue
opportunities.
• Purchases linked back to original participant
record so you can combine all purchases into one
bag for maximum ease and efficiency.
• Summary and detailed accounting for ecommerce
purchases.

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• Race It’s professional designers handle the
creation and maintenance of all design
aspects so you can focus on your race.
• Our design team uses the latest standards
in web design to create a professional
website that is tailored to your event.
WEBSITE DESIGN / CMS
WEBSITE DESIGN
AND HOSTING
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Seamless integration
with your brand.
Your participants never
have to know they’ve
left your site!
• Our Content Management System (CMS) ,
allows you to spend more time managing
your event, and less managing your
website.
• Google Analytics integration for your web
page to help you better interpret your site’s
traffic and audience.

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• Post event results quickly.
• Searchable results engine.
• Live searchable results.
• Responsive design.
• Optimized for mobile devices & tablets.
RESULTS ENGINE
RACE RESULTS
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Effortlessly
upload and find
results.
Designed for
mobile, tablet, and
desktop devices.
• Mimics your event web page so participants
still think they are on your event’s website.
• Pre-set file format to upload results quickly.
• User friendly upload process that allows you
to quickly upload and customize your
results.

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Reduce the risk to
your participants.
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TRANSFERS, DEFERRRALS &
REFUNDS
Set your registration preferences and control
whether participants can:
• Transfer their registration to other participants.
• Transfer between events and categories.
• Allow deferred registration until the following year.
You decide:
• If these actions are permitted.
• If there will be fees associated with transfers/deferrals.
• Which dates transfers and deferrals will be permitted.
TRANSFERS, DEFERRALS… AND REFUNDS
• Process full or partial refunds from Race It at
anytime.
• Refund log issues and track all confirmation
numbers for every refund.
• Refund information included in payment transaction
reports.

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TEAM MANAGEMENT
TEAM MANAGEMENT
FUNCTIONS
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Get your participants
involved in planning
for the big day!
• Team Captains can change team name, add/remove team members, invite team
members and send emails to the team.
• Team Captains can share their team on Facebook.
• Team Captain can upload their team logo.
• Team members can search and join a team.
• Team Captain can export their roster and bring it to check-in.

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• Allow participants to easily update their
registration record online.
• You control the fields that can be updated.
PARTICPANT EDITING PARTICPANT EDITING (CONT.)
PARTICIPANT EDITING
Easy and intuitive
for your
participants.
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• Set the cut-off date and time of when
participants are able to update their
records.
• Allows for event day registrations.

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• Develop valuable target market information
and run reports on any category:
• Demographics
• Purchasing
• Charity
• Apparel sizing
• ...and much more
AUTOMATED REPORTS AND
METRICS
Robust reporting
and metrics
tracking.
• Participant data analytical reports.
• Accounting integration – QuickBooks
software.
• Abandon registration tracking.
REPORTS, METRICS & ACCOUNTING
INTEGRATION

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PLATFORM SCALABILITY
• Our infrastructure exists in a cloud based
virtual environment. This is fully geo-
redundant with failover.
• All data is backed up daily and stored off
site for one year.
• New enhancements have increased our
ability to handle large transaction
volumes.
HARDENED
INFRASTRUCTURE
• In excess of 150,000 registrants an
hour.
• Up to 2,000 registrants in a minute.
KEY METRICS
Constantly
increasing our
technological
abilities.

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• Save time by importing previous participant
data from non-Race It platforms and integrate it
with current events
• Full data ownership for up to 10 years.
• Our application is housed and run out of a PCI-
Compliant data center.
DATA STORAGE AND SECURITY
SECURE DATA STORAGE
Simplicity, piece of
mind and
convenience.
• We have implemented StillSecure’s PCI Complete
solution, allowing us to meet the technological
requirements of the PCI DSS 2.0.
• The credit card gateway provider that we use to
process all transactions is a PCI-certified gateway.
• For additional protection, our application/database
does not store detailed credit card information.
*For more informationon our data partners, please visit:
http://www.peak10.com/data-center-services/regulatory-compliance
http://www.stillsecure.com/mss/pci-complete

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• All fees associated with merchant account are paid by Race It (no hidden fees).
• Client funds are paid semi-monthly, usually on the 1st and 16th of every month.
• Reconciled Transaction Reports are emailed with every payment.
• Client funds are bonded and insured for $5 million.
PAYMENT PROCESSING
PROCEDURE
Access registration
accounting details
quickly and easily.
PAYMENT PROCESSING
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• Promote your race organization’s social
media platforms directly through Race It.
• Allow your participant to socially share
your brand upon registering for your event.
SOCIAL MEDIA
SOCIAL MEDIA INTEGRATION
Take advantage of
these important
marketing tools.
• “Shares”, “Likes”, “Follows”, etc. on the
Race It site are applied to the race
organization’s social media.
• Increase visibility and viral growth of your
race organization through Race It.

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Integrate your
timing system
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TIMER DATA ACCESS
• Race It can supply your selected timing
partner with access to your participant data.
• Race It has direct integrations with The Race
Director and Run Score software.
TIMER DATA ACCESS
• Our API makes it easy for timing
companies to work with Race It and
import data into their scoring software.
• Selective access to data for timers
provides security for your information

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• Create a donations page for your event or
organization.
• Include donations in the registration process.
• Generate accounting statements showing all donor
activity.
• Empower your event’s charities for a successful
partnership and raise maximum funds for your
cause!
SUPPORT YOUR CHARITIES
CHARITABLE DONATIONS
Make giving as
easy as it should
be
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• Individuals or teams can create fundraising pages for
participating charities.
• Fundraisers can customize their page through stories
and images.
• Set goals, invite others to join their fundraising efforts and
make donations.
• Integration with Facebook to easily share your fund
raising page with friends and family.
FUNDRAISING FEATURES

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DISCOUNT CODES
RACE IT DISCOUNT CODE SYSTEM
Create discount
codes at any time!
• The Race It discount code system allows you to create one code for all events and
even specify categories within those events

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Competitor Endurance Sports Network (CESN):
The only network dedicated to endurance
• Competitor.com and RunRocknRoll.com
• VeloNews.com and Singletrack.com
• Triathlete.com
PRINT MEDIA DIGITAL MEDIA
CGI PROMOTIONAL PLATFORM
Four leading publications in endurance and the
active lifestyle:
• Competitor magazine
• Triathlete magazine
• Velo
• Inside Triathlon
The active lifestyle
platform to drive
participants
to your events.
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