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Social Media CIM London May 2012

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Daniel Rowles
Daniel Rowles

Presentation from Social Media Benchmark event CIM London

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Innovate with Intelligence: Latest Digital Marketing Techniques Daniel Rowles
Who Am I? • Daniel Rowles • CIM Course Director • 14 Years experience in digital marketing – Both client and agency side • BBC, Vodafone, MasterCard, Warner Bros, Boots, John Lewis • @danielrowles
Show of Hands….. Google (or any other) Analytics Facebook LinkedIn Twitter Pinterest Google+
What I’ll Cover • Latest changes • Planning • Measurement (and pitfalls) 4
http://www.google.com/insidesearch/plus.html
Bing Social Sidebar
Social Proof
Google Privacy Policy ‘we can tell you that you’ll be late for a meeting based on your location, your calendar and the local traffic conditions.’
Volume-based metrics • 10 Million ‘Likes’! • What does that mean? – Engagement – Sentiment – Share of Voice – Revenue
EdgeRank
Google Goggles and visual search http://www.google.com/mobile/goggles
Recognzr http://www.tat.se/
SocialMention.com - FREE
Viralheat
Radian6
Engagement in action
Considering objectives
Meaningful Information
The Dangers of Last Click
Multi-Channel Funnels
Rule for Magnificent Web Success • For every $10 spent on analytics data • Spend $90 on people to tell you what it means • Avinash Kaushik - Google
The path to ROI
Same Fundamentals Apply
http://www.youtube.com/watch?v=CvVp7b5gzqU
Conclusions • Set objectives • Select appropriate channels • Measure, engage and improve
Thank you • @DanielRowles • danielrowles@me.com • www.targetinternet.com

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Social Media CIM London May 2012

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  1. Rev PA1