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Innovate with Intelligence:
Latest Digital Marketing Techniques
Daniel Rowles
Who Am I?
        •   Daniel Rowles
        •   CIM Course Director
        •   14 Years experience in digital marketing
             – Both client and agency side
        •   BBC, Vodafone, MasterCard, Warner Bros, Boots,
            John Lewis
        •   @danielrowles
Show of Hands…..

Google (or any other) Analytics

Facebook
LinkedIn
Twitter
Pinterest
Google+
What I’ll Cover
      • Latest changes
      • Planning
      • Measurement (and pitfalls)




4
http://www.google.com/insidesearch/plus.html
Bing Social Sidebar
Social Proof
Google Privacy Policy




          ‘we can tell you that you’ll be
         late for a meeting based on your
         location, your calendar and the
         local traffic conditions.’
Volume-based metrics
  • 10 Million ‘Likes’!
  • What does that mean?
    –   Engagement
    –   Sentiment
    –   Share of Voice
    –   Revenue
EdgeRank
Google Goggles and visual search




      http://www.google.com/mobile/goggles
Recognzr




           http://www.tat.se/
SocialMention.com - FREE
Viralheat
Radian6
Engagement in action
Considering
objectives
Meaningful Information
The Dangers of Last Click
Multi-Channel Funnels
Rule for Magnificent Web Success
  • For every $10 spent on analytics data
  • Spend $90 on people to tell you what it means

  • Avinash Kaushik - Google
The path to ROI
Same Fundamentals Apply
http://www.youtube.com/watch?v=CvVp7b5gzqU
Conclusions
  • Set objectives
  • Select appropriate channels
  • Measure, engage and improve
Thank you

    • @DanielRowles
    • danielrowles@me.com
    • www.targetinternet.com

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Social Media CIM London May 2012

Notas del editor

  1. Rev PA1