Twitter Gritter: A social media case study

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A case study showing how Walsall Council uses social media to communicate winter disruption, such as gritting, school closures and waste collections.

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Using social media to communicate Twitter Gritter A social media case study Dan Slee, Walsall Council

[object Object],If you’re doing a good job TELL PEOPLE...

The plan... 1. Engineers monitor weather.

The plan... 1. Engineers monitor weather. 2. When they call out the Tarmac gritters they email comms .

The plan... 1. Engineers monitor weather. 2. When they call out the Tarmac gritters they email comms . 3. Comms update social media, the website and write a release.

Waste collections... Gritting... Service disruption...

A channel for comments... ... that means people aren’t calling the switchboards

You can keep people informed, listen and engage... You can listen and respond... People like being kept informed...

You can keep people informed, listen and engage... You can listen and respond... People like being kept informed... You can listen and respond...

66,000 Facebook page impressions Stats (in a month)? 66,000 Facebook page impressions Did it work?

66,000 Facebook page impressions Stats (in a month)? 450 people ‘like’ Facebook page 2,500 Twitter followers Twitter followers up 10 per cent

Thank you Any questions? Dan Slee Email: [email_address] Twitter: @danslee Blog: www.danslee.wordpress.com

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Twitter Gritter: A social media case study

1. Using social media to communicate Twitter Gritter A social media case study Dan Slee, Walsall Council

5. Who was interested...?

7. The plan...

8. The plan... 1. Engineers monitor weather.

9. The plan... 1. Engineers monitor weather. 2. When they call out the Tarmac gritters they email comms .

10. The plan... 1. Engineers monitor weather. 2. When they call out the Tarmac gritters they email comms . 3. Comms update social media, the website and write a release.

11.

12. Tweet to keep people informed...

13. Tweet to keep people informed...

14.

15.

16. Waste collections... Gritting... Service disruption...

17.

18.

19. Negative...

20. Praise...

21. Praise...

22. Praise...

23. Praise...

24. A channel for comments... ... that means people aren’t calling the switchboards

25. A chance to respond... CRITICAL FB

26. A chance to respond... CRITICAL FB

27.

28. You can keep people informed, listen and engage... You can listen and respond... People like being kept informed...

29. You can keep people informed, listen and engage... You can listen and respond... People like being kept informed... You can listen and respond...

30. Use several channels...

31. 66,000 Facebook page impressions Stats (in a month)? 66,000 Facebook page impressions Did it work?

32. 66,000 Facebook page impressions Stats (in a month)? 450 people ‘like’ Facebook page 2,500 Twitter followers Twitter followers up 10 per cent

33. Thank you Any questions? Dan Slee Email: [email_address] Twitter: @danslee Blog: www.danslee.wordpress.com

Twitter Gritter: A social media case study

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