CGCloud 2014 Keynote

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Andrzej Marczewski

Keynote talk on gamification, covering what it is, how it is done, who is using it and why. Covers a lot of ground!

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Gamification: What, Why,
How and Who
Andrzej Marczewski
@daverage
Gamified.co.uk
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What is Gamification?
It is not about turning everything into a video game!
The application of game mechanics to non game tasks to improve
motivation, promote engagement or to drive desired behaviours.
The standard description
The process of making activities more game-like
Prof Kevin Werbach
Gamification n. A stupid term invented by ninnies to describe half-assed
attempts to make boring things more interesting.
Jesse Schell, Games Designer and Author of The Art of Game
Design: A Book of Lenses.
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Motivation
Relatedness
Autonomy
Mastery
Purpose
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User Types
Disruptor
Change
Reward
Player
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Examples
Recycle Bank
Zombie Based Learning
Super Better
Free Rice
Genes in Space
Fitness Apps / Bands
Loyalty Cards
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Game Over man, Game
over!
Andrzej Marczewski
@daverage
Gamified.co.uk
Thank you
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CGCloud 2014 Keynote

1. Gamification: What, Why, How and Who Andrzej Marczewski @daverage Gamified.co.uk Loading...

2. Level 1 What? 0% 100%

3. What people think 0% 100%

4. Reality 0% 100%

5. What people think 0% 100%

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7. What is Gamification? It is not about turning everything into a video game! The application of game mechanics to non game tasks to improve motivation, promote engagement or to drive desired behaviours. The standard description The process of making activities more game-like Prof Kevin Werbach Gamification n. A stupid term invented by ninnies to describe half-assed attempts to make boring things more interesting. Jesse Schell, Games Designer and Author of The Art of Game Design: A Book of Lenses. 0% 100%

8. Game Thinking 0% 100%

9. Level 2 Why? 0% 100%

10. Why Gamify? - Headlines 0% 100%

11. Why Gamify? - Really 0% 100%

12. Level 3 How? 0% 100%

13. The Basics 0% 100%

14. Feedback 0% 100%

15. Digging Deeper 0% 100%

16. Motivation Relatedness Autonomy Mastery Purpose 0% 100%

17. Layers of Motivation 0% 100%

18. User Types Disruptor Change Reward Player 0% 100%

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