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Multiplica.connected.2010
1.
Latin America,
online marketing and trends. © multiplica 2010 - Página | 1 |
2.
Did I say
Latin America, online marketing and trends? © multiplica 2010 - Página | 2 |
3.
Yes, I did
: ) © multiplica 2010 - Página | 3 |
4.
How can I
talk about trends From Latin America? Even if I’m catalan? And about online marketing? Being just a poor consultant? Because everything is changing and moving forward © multiplica 2010 - Página | 4 |
5.
I’m changing (or
at least moving) Madrid ·· Barcelona · Miami México D.F. · 2008 · São Paulo Santiago de Chile · · Buenos Aires 2006 © multiplica 2010 - Página | 5 |
6.
My company is
changing Value Attract users Convert users to clients 2000 User Experience SEM agencies Usability studies Online advertising agencies Communication Interactive agencies Design Design Studios Development companies Development Develop online campaigns Define and develop online presence © multiplica 2010 - Página | 6 |
7.
My company is
changing Value Attract users Convert users to clients Web intelligence Web Optimization 2010 Persuadability User Experience SEM agencies Usability studies Online advertising agencies Communication Interactive agencies Design Design Studios Development companies Development Develop online campaigns Define and develop online presence © multiplica 2010 - Página | 7 |
8.
Latin America is
moving faster Latin America is experiencing the largest growth rates in the world and has already surpassed 200 million Internet users. In 2011 it will surpass the US. © multiplica 2010 - Página | 8 |
9.
Latin America is
moving faster The low penetration (+30%) is explained by the difference in income per capita. The middle and high classes are very digital. © multiplica 2010 - Página | 9 |
10.
Latin America is
moving faster 95% of Internet users in Latin America use at least one social network While the average worldwide is 72% © multiplica 2010 - Página | 10 |
11.
Latin America is
moving faster According to Comscore, Latin America has grown over 300% in Twitter users in the last year while North America only grew 22% © multiplica 2010 - Página | 11 |
12.
Online marketing is
changing too Internet is more global than ever. Google, Facebook or Twitter are everywhere. © multiplica 2010 - Página | 12 |
13.
Online marketing is
changing too With a credit card anyone can do online marketing and media planning on google or facebook. Online marketing has become democratized. © multiplica 2010 - Página | 13 |
14.
Online marketing is
changing too As if it weren’t enough with web development and trying to attract traffic that now we must worry about social networks. © multiplica 2010 - Página | 14 |
15.
10 things that
are changing too in Latin America © multiplica 2010 - Página | 15 |
16.
Latin America, online
marketing and trends 01 More concern about Social Networks Everyone wants to be on the social marketing arena. But there are no clear models of what to do and not do. © multiplica 2010 - Página | 16 |
17.
Latin America, online
marketing and trends Historical of User Impact of mention Know everything that each Know the nº. of followers user mention about your whom mention your brand brand Answer or remove Classify by tags Answer the mentions in real To 1213 followers Know everything that each time without change the user mention about your webpage or remove the brand Polarize unwished items Know the nº of followers whom mention your brand Positive Neutral Negative 01 More concern about Social Networks There are multiple solutions that respond to the urgent need for companies to efficiently manage their reputations online. Scup is having an amazing success in Brasil. © multiplica 2010 - Página | 17 |
18.
Latin America, online
marketing and trends 02 And more confusion in social networks Initiatives are beginning to appear that bring some light. But they lack continuity and authenticity that the use of social networks need. © multiplica 2010 - Página | 18 |
19.
Latin America, online
marketing and trends 02 And more confusion in social networks The emergence of Facebook Apigraph and an ecommerce module that already has many of the solutions of virtual stores may represent a before and after in the way of doing marketing on Social Networks. © multiplica 2010 - Página | 19 |
20.
Latin America, online
marketing and trends 03 A more united Pre and Post Click The link between the message of the Campaign and the experience of the landing page users reach after clicking on a Campaign is KEY. Too much Pre-click and too little post-click. The industry must and will evolve. © multiplica 2010 - Página | 20 |
21.
Latin America, online
marketing and trends 04 A greater focus on results Customers increasingly want to work more with models that pay for results. The truth is upon us. Large agencies are growing where they take risks by charging for results. © multiplica 2010 - Página | 21 |
22.
Latin America, online
marketing and trends 05 Towards Geo-Local Advertising An incredible journey : localizing our advertising by using platforms such as Google Maps, Foursquare or Facebook. © multiplica 2010 - Página | 22 |
23.
Latin America, online
marketing and trends Before 06 With more persuasion in Landing Sites The importance of improving the effectiveness of landing pages is another major line of work in Latin America. © multiplica 2010 - Página | 23 |
24.
Latin America, online
marketing and trends We improved by 287% the sale of deposits After 06 With more persuasion in Landing Sites We begin to understand that less is more. Searching for more vertical and action-oriented landing pages. © multiplica 2010 - Página | 24 |
25.
Latin America, online
marketing and trends 06 With more persuasion in Landing Sites Worrying about how to improve our Quality Score by making better use of our keywords on our landing pages. © multiplica 2010 - Página | 25 |
26.
Latin America, online
marketing and trends With dynamic landing pages we improved by 463% the percentage of discharges. 06 With more persuasion in Landing Sites More dynamic landing pages serve the scent of the campaigns that generate traffic. © multiplica 2010 - Página | 26 |
27.
Latin America, online
marketing and trends 07 Great segmentation as soon as possible. The results could be improved by an approach that segments the user as soon as possible (either by implicit or explicit behavioral targeting). © multiplica 2010 - Página | 27 |
28.
Latin America, online
marketing and trends Commercially intelligent sites Relevance and Proactivity Usable Web Persuasive sites Persuadability 08 With greater commercial intelligence Business rules come into our presence online. Customization and personalization arrive with intelligent messages. Microsegmentation arrives. The sites begin to think and make decisions. © multiplica 2010 - Página | 28 |
29.
Latin America, online
marketing and trends 2013 From 1 to 2.9 hours of video viewed online everyday May 2009 20 hours of content uploaded every minute November 2008 YouTube becomes the most used social network August 2008 YouTube becomes the second top search engine online, after Google 09 More video with more relevance Video has already conquered social networking thanks to YouTube. At this very moment it’s conquering the way we all have to persuade and convert visitors into customers. © multiplica 2010 - Página | 29 |
30.
Latin America, online
marketing and trends 09 More video with more relevance The integration of video into our online presence changes everything written or said about how to persuade and convert visitors into customers. © multiplica 2010 - Página | 30 |
31.
Latin America, online
marketing and trends 10 With many more multivariate tests The only way to learn and understand what works best is to test it. With Google Website Optimizer we have no excuses. © multiplica 2010 - Página | 31 |
32.
Latin America, online
marketing and trends fig. 1 fig. 2 fig. 3 10 With many more multivariate tests The only way to learn and understand what works best is to test it. With Google Website Optimizer we have no excuses. © multiplica 2010 - Página | 32 |
33.
Latin America, online
marketing and trends fig. 1 fig. 3 fig. 2 10 With many more multivariate tests The only way to learn and understand what works best is to test it. With Google Website Optimizer we have no excuses. © multiplica 2010 - Página | 33 |
34.
Latin America, online
marketing and trends 368% growth from the original version 10 With many more multivariate tests The only way to learn and understand what works best is to test it. With Google Website Optimizer we have no excuses. © multiplica 2010 - Página | 34 |
35.
So what do
I recommend? • Translation does not work • You can do Pan-American projects, but treat Brazil as a separate entity, the complexity of that market will require it. • Look for local talent, it is necessary to keep the long term cost structure • Be fast to react and patient Most important: can you afford not to know and market to the hispanic / latin market © multiplica 2010 - Página | 35 |
36.
See you there
! david@multiplica.com www.multiplica.com © multiplica 2010 - Página | 36 |
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