SlideShare una empresa de Scribd logo
1 de 18
Cybernetics Tradition By Jillian Packer Dena Rosko Sherry Janda  & Joseph Kemp
Cybernetic breakdown ,[object Object],[object Object]
What’s in a name? ,[object Object],[object Object],[object Object]
Getting Established ,[object Object]
Shannon leads the way ,[object Object],[object Object]
Three is the magic number ,[object Object]
1. The goal or the message to be conveyed
2. The difference between the goal and what was actually conveyed
3. Feedback ,[object Object]
What is the goal? ,[object Object]
 
[object Object],[object Object]
[object Object]
Analysis ,[object Object],[object Object],[object Object]
Good theory? ,[object Object],[object Object]
Good Theory Continued ,[object Object],[object Object]
Questions about the theory? ,[object Object],[object Object],[object Object],[object Object]
Bibliography ,[object Object],[object Object],[object Object],[object Object]

Más contenido relacionado

La actualidad más candente

Media and globalization
Media and globalizationMedia and globalization
Media and globalization
Carolina Matos
 
Cultural approach to communication
Cultural approach to communicationCultural approach to communication
Cultural approach to communication
trosteck
 
Introduction To Communication Theory
Introduction To Communication TheoryIntroduction To Communication Theory
Introduction To Communication Theory
Arun Jacob
 

La actualidad más candente (20)

Uses and gratification theory
Uses and gratification theoryUses and gratification theory
Uses and gratification theory
 
Media and globalization
Media and globalizationMedia and globalization
Media and globalization
 
Globalization and Communication
Globalization and Communication Globalization and Communication
Globalization and Communication
 
Communication Process, Principles, and Ethics
Communication Process, Principles, and EthicsCommunication Process, Principles, and Ethics
Communication Process, Principles, and Ethics
 
Cultural approach to communication
Cultural approach to communicationCultural approach to communication
Cultural approach to communication
 
Introduction To Communication Theory
Introduction To Communication TheoryIntroduction To Communication Theory
Introduction To Communication Theory
 
Media Effects
Media EffectsMedia Effects
Media Effects
 
Technological Determinism
Technological DeterminismTechnological Determinism
Technological Determinism
 
Mapping the territory of Communication Theory
Mapping the territory of Communication TheoryMapping the territory of Communication Theory
Mapping the territory of Communication Theory
 
Normative theories
Normative theoriesNormative theories
Normative theories
 
Technological determinism theory powerpoint
Technological determinism theory powerpointTechnological determinism theory powerpoint
Technological determinism theory powerpoint
 
Media Theories.
Media Theories.Media Theories.
Media Theories.
 
Magic bullet theory (assignment based)
Magic bullet theory (assignment based)Magic bullet theory (assignment based)
Magic bullet theory (assignment based)
 
Two step flow theory
Two step flow theoryTwo step flow theory
Two step flow theory
 
Evaluating Messages and/or Images
Evaluating Messages and/or ImagesEvaluating Messages and/or Images
Evaluating Messages and/or Images
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theory
 
Gate Keeping Theory
Gate Keeping TheoryGate Keeping Theory
Gate Keeping Theory
 
Cultivation theory
Cultivation theoryCultivation theory
Cultivation theory
 
Agenda Setting Theory - Communication Theories
Agenda Setting Theory - Communication TheoriesAgenda Setting Theory - Communication Theories
Agenda Setting Theory - Communication Theories
 
Media dependency theory presentation
Media dependency theory presentationMedia dependency theory presentation
Media dependency theory presentation
 

Destacado

Socio-cultural Tradition of Communication
Socio-cultural Tradition of CommunicationSocio-cultural Tradition of Communication
Socio-cultural Tradition of Communication
Michael Chiquillo
 
Cybernetics and mecha presentation
Cybernetics and mecha presentationCybernetics and mecha presentation
Cybernetics and mecha presentation
Erik Webb
 
Communication Concepts, Theories And Models1
Communication Concepts, Theories And Models1Communication Concepts, Theories And Models1
Communication Concepts, Theories And Models1
Suchitra Patnaik
 
Chapter 1 the communication tradition
Chapter 1   the communication traditionChapter 1   the communication tradition
Chapter 1 the communication tradition
xiaoshandanni
 
ppt on LIFI TECHNOLOGY
ppt on LIFI TECHNOLOGYppt on LIFI TECHNOLOGY
ppt on LIFI TECHNOLOGY
tanshu singh
 

Destacado (20)

Cybernetics
CyberneticsCybernetics
Cybernetics
 
Cybernetics - So much more than robots
Cybernetics - So much more than robotsCybernetics - So much more than robots
Cybernetics - So much more than robots
 
An introduction to educational cybernetics
An introduction to educational cyberneticsAn introduction to educational cybernetics
An introduction to educational cybernetics
 
Cybernetics and Second-order Cybernetics
Cybernetics and Second-order CyberneticsCybernetics and Second-order Cybernetics
Cybernetics and Second-order Cybernetics
 
Socio-cultural Tradition of Communication
Socio-cultural Tradition of CommunicationSocio-cultural Tradition of Communication
Socio-cultural Tradition of Communication
 
Cybernetics and mecha presentation
Cybernetics and mecha presentationCybernetics and mecha presentation
Cybernetics and mecha presentation
 
History of Computer Art I, Cybernetics
History of Computer Art I, CyberneticsHistory of Computer Art I, Cybernetics
History of Computer Art I, Cybernetics
 
History cybernetics
History cyberneticsHistory cybernetics
History cybernetics
 
Communication Concepts, Theories And Models1
Communication Concepts, Theories And Models1Communication Concepts, Theories And Models1
Communication Concepts, Theories And Models1
 
Chapter 1 the communication tradition
Chapter 1   the communication traditionChapter 1   the communication tradition
Chapter 1 the communication tradition
 
Rhetorical communication
Rhetorical communicationRhetorical communication
Rhetorical communication
 
Systems theory
Systems theorySystems theory
Systems theory
 
CCTV Camera Presentation
CCTV Camera PresentationCCTV Camera Presentation
CCTV Camera Presentation
 
Cctv presentation
Cctv presentationCctv presentation
Cctv presentation
 
Systems Approach to Management
Systems Approach to ManagementSystems Approach to Management
Systems Approach to Management
 
ppt on LIFI TECHNOLOGY
ppt on LIFI TECHNOLOGYppt on LIFI TECHNOLOGY
ppt on LIFI TECHNOLOGY
 
Cybernetic Action of Man: A Recap
Cybernetic Action of Man: A RecapCybernetic Action of Man: A Recap
Cybernetic Action of Man: A Recap
 
Cybernetic Approach to Portfolio Management
Cybernetic Approach to Portfolio ManagementCybernetic Approach to Portfolio Management
Cybernetic Approach to Portfolio Management
 
Aurel david la cibernetica y lo humano
Aurel david   la cibernetica y lo humanoAurel david   la cibernetica y lo humano
Aurel david la cibernetica y lo humano
 
IA Cocktail Hour: IA Summit 2015 talk
IA Cocktail Hour: IA Summit 2015 talkIA Cocktail Hour: IA Summit 2015 talk
IA Cocktail Hour: IA Summit 2015 talk
 

Similar a Cybernetics Tradition

Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...
Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...
Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...
International Islamic University, Islamabad, Pakistan
 
3 models of communication
3 models of communication3 models of communication
3 models of communication
Diego Rodrigo
 
Week 3 - COM546
Week 3 - COM546Week 3 - COM546
Week 3 - COM546
Kathy Gill
 
1.[1 3]a study-on_global_communication_in_english_language
1.[1 3]a study-on_global_communication_in_english_language1.[1 3]a study-on_global_communication_in_english_language
1.[1 3]a study-on_global_communication_in_english_language
Alexander Decker
 
A Secure Software Implementation of Nonlinear Advanced Encryption Standard
A Secure Software Implementation of Nonlinear Advanced Encryption StandardA Secure Software Implementation of Nonlinear Advanced Encryption Standard
A Secure Software Implementation of Nonlinear Advanced Encryption Standard
IOSR Journals
 
A study on_global_communication_in_english_language
A study on_global_communication_in_english_languageA study on_global_communication_in_english_language
A study on_global_communication_in_english_language
Alexander Decker
 

Similar a Cybernetics Tradition (20)

Shannon and weaver model
Shannon and weaver modelShannon and weaver model
Shannon and weaver model
 
Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...
Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...
Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...
 
3 models of communication
3 models of communication3 models of communication
3 models of communication
 
Building Bridges, a model for facilitating communication
Building Bridges, a model for facilitating communicationBuilding Bridges, a model for facilitating communication
Building Bridges, a model for facilitating communication
 
DC@UNIT 2 ppt.ppt
DC@UNIT 2 ppt.pptDC@UNIT 2 ppt.ppt
DC@UNIT 2 ppt.ppt
 
Week 3 - COM546
Week 3 - COM546Week 3 - COM546
Week 3 - COM546
 
1.[1 3]a study-on_global_communication_in_english_language
1.[1 3]a study-on_global_communication_in_english_language1.[1 3]a study-on_global_communication_in_english_language
1.[1 3]a study-on_global_communication_in_english_language
 
FAKE NEWS DETECTION WITH SEMANTIC FEATURES AND TEXT MINING
FAKE NEWS DETECTION WITH SEMANTIC FEATURES AND TEXT MININGFAKE NEWS DETECTION WITH SEMANTIC FEATURES AND TEXT MINING
FAKE NEWS DETECTION WITH SEMANTIC FEATURES AND TEXT MINING
 
FAKE NEWS DETECTION WITH SEMANTIC FEATURES AND TEXT MINING
FAKE NEWS DETECTION WITH SEMANTIC FEATURES AND TEXT MININGFAKE NEWS DETECTION WITH SEMANTIC FEATURES AND TEXT MINING
FAKE NEWS DETECTION WITH SEMANTIC FEATURES AND TEXT MINING
 
A Secure Software Implementation of Nonlinear Advanced Encryption Standard
A Secure Software Implementation of Nonlinear Advanced Encryption StandardA Secure Software Implementation of Nonlinear Advanced Encryption Standard
A Secure Software Implementation of Nonlinear Advanced Encryption Standard
 
the relevance theory- pragmatics
the relevance theory- pragmaticsthe relevance theory- pragmatics
the relevance theory- pragmatics
 
Shannon and Weavers model of communication.
Shannon and Weavers model of communication. Shannon and Weavers model of communication.
Shannon and Weavers model of communication.
 
kiranppt-170704170919 (1).pdf
kiranppt-170704170919 (1).pdfkiranppt-170704170919 (1).pdf
kiranppt-170704170919 (1).pdf
 
A study on_global_communication_in_english_language
A study on_global_communication_in_english_languageA study on_global_communication_in_english_language
A study on_global_communication_in_english_language
 
Class PowerPoint
Class PowerPointClass PowerPoint
Class PowerPoint
 
Study: Creating Buzz: The Neural Correlates of Effective Message Propagation
Study: Creating Buzz: The Neural Correlates of Effective Message PropagationStudy: Creating Buzz: The Neural Correlates of Effective Message Propagation
Study: Creating Buzz: The Neural Correlates of Effective Message Propagation
 
Updated (version 2.3 THRILLER) Easy Perspective to (Complexity)-Thriller 12 S...
Updated (version 2.3 THRILLER) Easy Perspective to (Complexity)-Thriller 12 S...Updated (version 2.3 THRILLER) Easy Perspective to (Complexity)-Thriller 12 S...
Updated (version 2.3 THRILLER) Easy Perspective to (Complexity)-Thriller 12 S...
 
What's at Stake in the Information Debate?
What's at Stake in the Information Debate?What's at Stake in the Information Debate?
What's at Stake in the Information Debate?
 
Mutual redundancies and triple contingencies
Mutual redundancies and triple contingenciesMutual redundancies and triple contingencies
Mutual redundancies and triple contingencies
 
Ith ch1-part1
Ith ch1-part1Ith ch1-part1
Ith ch1-part1
 

Más de Dr. Dena Rosko

Más de Dr. Dena Rosko (8)

Storied Systems Design of Partnerships: Presentation
Storied Systems Design of Partnerships:  PresentationStoried Systems Design of Partnerships:  Presentation
Storied Systems Design of Partnerships: Presentation
 
Storied Systems Design of Partnerships: Executive Summary
Storied Systems Design of Partnerships:  Executive SummaryStoried Systems Design of Partnerships:  Executive Summary
Storied Systems Design of Partnerships: Executive Summary
 
Storytelling as a Consulting Tool
Storytelling as a Consulting ToolStorytelling as a Consulting Tool
Storytelling as a Consulting Tool
 
Interviewing for Transformative Stories as a Communication Consulting and Tra...
Interviewing for Transformative Stories as a Communication Consulting and Tra...Interviewing for Transformative Stories as a Communication Consulting and Tra...
Interviewing for Transformative Stories as a Communication Consulting and Tra...
 
Small Group Communication: Feminist and Network Perspectives
Small Group Communication: Feminist and Network PerspectivesSmall Group Communication: Feminist and Network Perspectives
Small Group Communication: Feminist and Network Perspectives
 
Empowerment or Iron Cage? Self-Managed Teams
Empowerment or Iron Cage? Self-Managed TeamsEmpowerment or Iron Cage? Self-Managed Teams
Empowerment or Iron Cage? Self-Managed Teams
 
Social Identity
Social IdentitySocial Identity
Social Identity
 
From Multiracial to Multicultural
From Multiracial to MulticulturalFrom Multiracial to Multicultural
From Multiracial to Multicultural
 

Último

Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 

Último (20)

TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docx
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 

Cybernetics Tradition