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CeBIT 2009:
TAKE YOUR BUSINESS
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The world’s No.1 marketplace for digital business
3 – 8 MARCH 2009 · HANNOVER
www.cebit.com Updated version, September 2008
2. WELCOME TO CeBIT 2009
PROFIT FROM THE NEW UPSWING IN THE MARKET
More content, more visitors, more business: In 2008 the No.1 marketplace for digital
solutions, trends and innovations once again inspired and energized the international ICT
industry. With exhibitors reporting over ten million business inquiries in just six days, CeBIT
is proof that the market is on the up once more. There’s a new mood of optimism sweeping
through the ICT industry – and your successful business future starts here!
New technologies, new trends and developments, cutting-edge innovations – as the top
meeting place for the digital industry CeBIT is ideal for making new contacts. An engine
driving innovation – and the international forum of choice for knowledge sharing. Leading
representatives of business, science and government use the show as a platform for dis-
cussing and driving forward the future of ICT. All this creates a vibrant, dynamic environ-
ment, full of exciting potential for your business.
Boasting more to see and more opportunities, CeBIT never stands still. New display cate-
gories are constantly being introduced, and hot topics of the day, such as eHealth, green
IT and mobility, are put centre stage at the show. At the same time an informative and
high-quality congress program serves to increase visitor numbers still further – around half
a million in 2008, from Germany and all over the world. 80 per cent were trade visitors.
And now you can mobilize additional business potential at cebit.com – a new service
launched for 2009, which gives you a round-the-clock online presence in the world’s No.1
digital marketplace. Putting your business online 24 / 7 considerably extends your reach
and lets you make business contacts quickly and easily, at home and abroad.
New services, a clear display concept and a concerted campaign of visitor recruitment are
designed to build on CeBIT’s strong position as the most important event of the year in the
ICT business calendar. CeBIT 2009 is going to be a highlight, so make sure you’re in on the
action, presenting your products and solutions at the world’s No.1 digital marketplace!
Yours sincerely,
Ernst Raue, Member of the Board at Deutsche Messe
2 www.cebit.com
4. ONE PLACE – ENDLESS POSSIBILITIES
EXPLOIT THE POTENTIAL FOR NEW BUSINESS
As the flagship trade fair for the ICT industry, CeBIT is the No.1 marketplace for digital
solutions, trends and innovations – and the world’s largest convention on ICT-related
topics and issues. CeBIT 2008 was no exception: lucrative business opportunities and fruit-
ful contacts with fellow professionals make CeBIT a powerful driver of growth right across
the industry. And the perfect place, therefore, for you to showcase your company before
an international audience of prospective buyers. It’s a chance not to be missed!
CeBIT is the most important
event of the year for the global ICT
industry.
Steve Ballmer, Microsoft
4 www.cebit.com
5. CeBIT 2009 – A MUST FOR YOUR
FUTURE BUSINESS SUCCESS
New topic areas,
new visitor groups
CeBIT is always adding new display
categories to cover current areas of interest
and the latest industry trends. This, of
course, attracts new target groups to the
show every year.
Well-defined target groups
for more effective business
Benefit from the high quota of trade
visitors at CeBIT and talk direct to the
decision-makers.
One flagship trade fair,
one meeting place
Save yourself time and money: here you
can cultivate all your high-value business
contacts without having to travel far and
wide.
More communication,
more knowledge transfer
Exchange information with senior
professionals and leading international
companies at the industry’s most
important networking event.
One goal,
profitable investments
Trade visitors to CeBIT 2008 placed orders
worth around ten billion euros during the
show.
www.cebit.com 5
6. 495,000 VISITORS WANT TO SEE YOU!
FOREIGN VISITORS ACCORDING TO COUNTRY OF ORIGIN
Rest of
European Union
Eastern Europe
50,500 15,600
2,000
North America 2,300
7,000
Rest of
Western Asia
Europe
3,300
South and 2,300
700
Africa
Central America
Australia /Oceania
With a large number of visitors from Europe and overseas, CeBIT 2008 once again
underlined the extent of your opportunities for making international business contacts in
Hannover.
TRADE VISITORS ACCORDNG TO AREA OF RESPONSIBILITY
Senior management 46,200
Data processing / IT management 123,600
Telecommunications 31,400
Research, development, design 23,500
Product development 17,300
Planning, work scheduling 13,000
Manufacturing, production 14,800
Production and quality management 6,100
Purchasing, procurement 21,000
Finance, accounting, controlling 17,300
Talk face to face with the right contacts and decision-makers in your line of business.
And new contacts like these lead directly to new orders further down the line.
6 www.cebit.com
7. Quantity and quality: CeBIT delivers not only large numbers of visitors, but above all
a high calibre of visitor – including a high proportion of decision-makers and total planned
investments amounting to ten billion euros!
BREAKDOWN OF VISITORS ACCORDING TO BUSINESS SECTOR
Manufacturers of hardware, end-user equipment and infrastructure 17,000
Telecoms services 34,700
Software companies 27,800
IT services, IT consultants 68,600
Service providers and freelance professionals 44,400
Commerce 34,000
Transport and logistics 10,500
Public authorities and institutions 44,100
Skilled trades 9,400
Construction industry 6,500
Banking, finance and insurance 15,500
Healthcare and medical technology 12,300
Energy 6,900
Travel and tourism 2,200
Manufacturing industry: 31,400
– Basic materials and primary products 6,900
– Capital goods 19,100
– Automotive industry (including component suppliers) 10,800
– Mechanical and plant engineering 5,400
– Electrical engineering 3,600
– Consumer goods 4,000
– Food and semi-luxuries 1,400
New target groups: all the relevant market players
come together at CeBIT. So you have a chance to pre-
sent your products to new target groups and open up
new areas of business.
EITO – THE KEY ICT MARKETS AT A GLANCE
The European Information Technology Observatory (EITO) supplies reliable
data and forecasts on the role of Europe within the global ICT market: www.eito.com
www.cebit.com 7
8. MEDIA COVERAGE
PRESENCE IN THE MEDIA
Every year CeBIT in Hannover attracts massive media coverage worldwide. As an exhi-
bitor you won’t find such a concentrated international media presence anywhere else.
Make the most of this unique communication platform to get yourself and your products
talked about – in the national and international press!
CeBIT 2008 7,000
G8 Summit 2007 5,000
World Economic Forum 2008 500
Number of accredited journalists
TRADE PRESS PRESENCE
Every year the world’s press reports at length on CeBIT – and that means on your
company too. Whether it’s news agencies such as Reuters, Dow Jones, Bloomberg, AP and
dpa or respected papers newspapers such as the Frankfurter Allgemeine Zeitung and the
International Herald Tribune: all the major national and international business and trade
media send more than 7,000 journalists to CeBIT each year.
MULTI-CHANNEL PRESENCE
When the latest product highlights of the ICT world are presented every year, all eyes
turn to Hannover. You too can benefit from the attention that CeBIT attracts – right across
all media channels.
Trade press 2,900
Radio and television 1,100
Online media 1,100
Daily and business press 1,000
General-interest press 300
Number of accredited journalists
GLOBAL PRESENCE
Interest from all over the world: The presence of innumerable foreign media represen-
tatives at CeBIT generates worldwide attention for your company.
8 www.cebit.com
9. PRESENCE IN NUMBERS
The large journalist presence is reflected in the extent of the media coverage:
– 100 hours of reporting on TV and radio
– 880 million audience contacts
– 60 million total print run
– 35,000 items on the Internet
ONLINE PRESENCE
In addition, CeBIT 2008 was projected and referenced millions of times via the following
channels:
– Hits on the CeBIT website
– Keyword advertising
– Podcasts & blogs
– Mobile and viral marketing campaigns
– Print and online campaigns
PRESENCE IN OUR PRESS OFFICE
Hartwig von Saß
Media success doesn’t just happen
Press spokesman CeBIT –
by itself. Extensive media coverage is the
Company spokesman for
result of a sophisticated communication
Deutsche Messe
strategy. To benefit from our profession-
Messegelände
al media know-how, simply contact:
30521 Hannover, Germany
hartwig.vonsass@messe.de
Tel. +49 511 89-31060
www.cebit.com 9
10. HIGHLIGHTS IN 2008
PLAN TO SUCCEED ON EVERY LEVEL
The world’s leading ICT show once again proved an all-round success. New additions
to the program such as green IT and the new-look CeBIT Global Conferences, plus strong
growth in all display categories and the successful introduction of new themes, have further
strengthened CeBIT’s leading position in the marketplace.
Under the tagline “Improving Life for the Global Village” the CeBIT Global Conferences
,
addressed issues of topical interest across the ICT industry. Distinguished speakers pre-
sented their visions for information technology, finance & controlling, marketing & sales,
human resources, manufacturing and procurement & logistics. Topical issues such as the
sustainable use of modern information and communication technologies for business and
society were discussed by speakers and visitors. The CeBIT Global Conferences served to
attract additional target groups to Hannover from all sectors of industry, including profes-
sionals working in purchasing, marketing, sales, PR and controlling.
Energy efficiency and environmental protection are important issues today, not least
for the ICT industry – where they offer substantial business potential. With this year’s
“green IT” presentation CeBIT has created the first-ever platform for the digital business
community to address this central social challenge. CeBIT presented a range of solutions
and innovations for cutting carbon emissions. From power-saving laptops to computer
centres with a small carbon footprint – in 2008 exhibitors in Hannover showed that the
ICT industry acknowledges its environmental responsibilities, and is facing up to them
with imagination and resourcefulness.
Hannover is where the top people
from government, science and
high-tech industry come together.
CeBIT is fast becoming the Davos
of the ICT industry.
August-Wilhelm Scheer, BITKOM
10 www.cebit.com
11. HIGHLIGHTS IN 2009
LOOKING AHEAD: HIGHLIGHTS IN 2009
Last year’s cutting-edge high-tech is this year’s standard product line. This is why
CeBIT is always looking for new trends, which it then explores in the world’s No.1 market-
place. For 2009 a number of important themes have already emerged, which will create
and profitably exploit new market potential. For example:
TeleHealth
Demographic change and the need to streamline costs are posing new challenges
for the healthcare market. The ICT industry sees itself as a driver of innovation in these is-
sues of major importance. CeBIT mirrors this growth market and documents the complete
spectrum of ICT use in the healthcare sector.
INTERNET & MOBILE SOLUTIONS
Digitalization and mobility are changing our lives at an increasingly rapid pace. Web 2.0
is changing the face of the media world. Sales worth billions are now being transacted
over the Internet. Business processes and workplaces are going mobile, while the demand
for web-based business solutions continues to rise. CeBIT is actively promoting the trend
towards mobility with the new display category Internet & Mobile Solutions.
eLEARNING
eLearning and knowledge management are playing an ever greater role in business,
science, administration and education. The eLearning section of the show reflects the new
mood of optimism at CeBIT – reason enough to develop and extend this section further in
2009.
www.cebit.com 11
12. A HOT TOPIC AT CeBIT 2009: webciety
The Internet is revolutionizing business processes at an accelerating rate, and entering
into every area of our lives. It is – quite simply – the dominant theme of our age.
CeBIT 2009 will document the workings of the Internet in full, pulling together all the
dynamic trends that are turning the information superhighway into a global meta-medium.
THE webciety AREA IN HALL 6
Web 2.0 is the next-generation Internet, very different in terms of the way we use it and
perceive it. New technical developments, new content and broader access have generated
new applications that have revolutionized Internet usage. The webciety is here to stay.
Here at CeBIT, we give a home to companies that see networking and communication as
their world. Virtual companies have no showroom, no shop window. But once a year, we
can change all that. Your “homebase” can be here at CeBIT – designed in the visual language
of the Web, with a presentation supported by sophisticated lighting and projection effects.
This is the place to display your solutions for Web 2.0 /Enterprise 2.0: new trends, innova-
tions, business models, blogs, wikis, social networks, social software, user-generated and
professional content…
Keynote addresses, platform discussions, BarCamp, …the webciety Forum is the meeting
place of choice for industry experts, suppliers and end users. Come and be a part of the
community!
12 www.cebit.com
13. CeBIT CONCEPT
MAKE SURE OF YOUR PLACE AT THE HEART OF THE ICT INDUSTRY
Identifying trends, responding to challenges – for a number of years now CeBIT has
been focusing not just on technologies and products, but also on complete solutions for
concrete applications. An approach that has proved extremely popular with visitors and
exhibitors alike.
BENEFIT FROM A CLEAR DISPLAY STRUCTURE
Such a vast array of exhibits needs to be structured and organized into clearly defined –
and clearly marked – display categories. New additions to CeBIT as from 2009 will include
the fast-growing segment Internet & Mobile Solutions.
ALL THE SECTORS, ALL THE THEMES, ALL THE TRENDS
Public Sector Parc
IT Infrastructure (Public Infrastructure)
Halls 19– 22, 24 – 25
Hall 9
Business Processes TeleHealth/eHealth
Halls 2 – 7 Hall 9
Communications future parc
Halls 12–13, 16, 26, Open-air site, Pavilions Hall 9
Telematics & Navigation, Automotive
CeBIT Security World
Solutions and Transport & Logistics
Hall 11
Halls 14 –15
Internet & Mobile Solutions Banking & Finance
Hall 6 Hall 17
Consumer Electronics Planet Reseller
Halls 18, 23, 25 – 26, Open-air site, Pavilions Hall 25
Any successful company that
doesn’t exhibit at CeBIT is making
a mistake.
Karl-Heinz Streibich, Software AG
www.cebit.com 13
14. cebit.com – YOUR DIGITAL MARKETPLACE
MAINTAIN A PRESENCE 365 DAYS A YEAR
New target groups, new sales potential, new business partners. Use the new digital
marketplace cebit.com to get year-round exposure for your company and your products.
Expand your network by adding new business contacts from all over the world. Exchange
ideas with ICT experts world-wide and benefit from the resulting synergies. A presence
in the digital marketplace not only makes it easier to prepare for the show and follow up
new leads afterwards – it also opens up a whole new world of business opportunities.
Make the most of these opportunities for your business – showcase your company at
cebit.com. It could be the best move you ever make.
Corporate logo and brief profile of your company
Company details including business locations and partners
Unlimited number of product descriptions allowed
Data files can be downloaded from the site
Links to your own website
Optimized linking and presentation of all information
Option for updating your data online and all year round
More detailed information about your exhibition stand
14 www.cebit.com
15. CeBIT HALL BY HALL
HALL 2 HALL 9
Server Technologies Public Sector Parc
Business Storage ICT Solutions for the Public Sector
Virtualization – eGovernment Solutions (municipal, state,
IT Services federal and European Union)
– IT Solutions for Municipal Public Utility
HALL 3 Undertakings, Municipal Establishments and
Document Management Solutions Service Providers
Professional Output / Office Solutions – Geoinformation Systems
Mailing Solutions – Homeland Security
Projection Equipment & Systems
HALL 9
HALL 4 TeleHealth / eHealth
Business Process Management – BPM
HALL 9
Service Oriented Architecture – SOA
Customer Relationship Management – CRM future parc
Business Intelligence – BI Research & New Technologies
Enterprise Resource Planning – ERP – Basic Research
Thin Client Computing – Applied Research
IT Services / IT Consulting – Ambient/Artificial Intelligence
– Living 2020
HALL 5 – Semantical World
Enterprise Resource Planning – ERP – Human-Machine-Interaction
Supply Chain Management – SCM
Vertical Market Solutions HALL 11
CeBIT Security World
HALL 6 – Anti Spam & Anti Virus Solutions
Human Resource Management – Security Tools & Services
Workforce Management – Biometrics
Access Control – Card Technology
Learning & Knowledge Solutions – Security Soft- & Hardware
Recruitment – Security & Availibility in Data Centers
System Software & Management – Network Security
Open Source Solutions – Video Surveillance
– Data Center
HALL 6
Central California Pavilion HALLS 12 – 13
Fixed Line & Network Solutions, Infrastructure
HALL 6
Wireless Technologies
Internet & Mobile Solutions
IP Communication
– Digital Media Solutions
Enterprise Solutions
– Enterprise Mobility
Call Center Technologies
– Web based Solutions
Data Center
– Web Content Management
– Online Marketing
HALLS 14 – 16
Telematics & Navigation
HALL 7
Automotive Solutions
AutoID/RFID
Transport & Logistics
Product Lifecycle Management – PLM
Broadcast, radio equipment & satellite communications
Embedded Software & Systems
SatNav
Mobile Devices & Communication
HALLE 8
Public Infrastructure
HALL 17
Banking & Finance
– Financial Solutions
– Insurance Solutions
– Point of Sales
– Equipment & Systems
– Future Banking
– Kiosk Systems & Technologies
www.cebit.com 15
16. HALLS 18 – 22 HALL 24
Personal Mobile Player Cases & Cooler
Mobile & Personal Storage
HALL 25
Peripherals
Planet Reseller
Components
PCs & Notebooks, Industry PCs
Digital Signage
Display Technologies
PCs & Notebooks
Peripherals
Netbooks
Accessories
Graphic & Sound
Digital Home Solutions
HALL 26, PAVILIONS 32 – 35, OPEN-AIR SITE
digital imaging
Carrier & Provider
– Digital Photography
Mobile Devices & Communication
– Printing Solutions
Display Technologies
– Hardware, Software,
Office Solutions
Accessories, Consumables
HALLS 18, 23 HALL 1, CONFERENCE CENTER (CC)
Interactive Entertainment Keynotes & Conferences
– Gaming Hardware, Software, Accessories
16 www.cebit.com
17. Halls 2 – 7
BUSINESS PROCESSES
LOG ON TO NEW SALES OPPORTUNITIES
ICT is absolutely integral to many everyday business processes. Companies that
want to compete successfully need to manage and monitor their business processes fast
and efficiently – and for that they need solutions they can depend on. From customized
software and enhanced digital security to IT outsourcing – companies are looking for the
best applications for their type of business. And they’ll find them all at CeBIT. Recipes for
success are always welcome in Hannover – as are you and your innovations!
Clear structures, more transparency
At CeBIT the presentation of IT-based business processes is geared towards the relevant
user target groups.
Enlarged program, more contacts
Explore new business opportunities at more than 20 forums and presentations in the
Business Processes section of the show.
www.cebit.com 17
18. SPECIALS HIGHLIGHTS
Virtualization Forum Hall 2 eLearning
Storage + ILM Area Hall 2 Open Source
DMS AREA + Forum Hall 3 Security World
crm-arena Hall 4 Virtualization
forum-bi-bpm Hall 4 Professional Output
ERP Forum, ERP Park Hall 5
CeBIT SME Hall 5
Learning & Knowledge Solutions Forum Hall 6
Job & Career Market Hall 6
CeBIT Open Source Hall 6
Software & Systems Forum Hall 6
Web 2.0 / Enterprise 2.0 Forum Hall 6
Marketing Solutions Area Hall 6
Central California Pavilion Hall 6
AutoID/RFID Forum Hall 7
I am sure that post-CeBIT the
AutoID/RFID Solutions Park Hall 7
motto “where zeros and ones
CefIS – Centrum for
turn into billions” will prove to be
Information Security Hall 11
true. From an IBM perspective,
CeBIT Security World Forum Hall 11
I believe we had one of the most
impressive appearances ever.
Diane Brink, IBM
18 www.cebit.com
19. Halls 12 –13,
COMMUNICATIONS 16, 26,
Open-air site,
Pavilions
HELP TO ENSURE EFFICIENT COMMUNICATION!
Digital communication plays an increasingly important role in today’s worlds of work
and leisure. Millions of users communicate and send data – any time, anywhere. With mas-
sive ongoing growth potential, this market represents a great opportunity for you. And as
the premier showcase for state-of-the-art technology, CeBIT offers you an ideal platform.
This is where the latest trends are highlighted – this is where new business opportunities
are created. The global ICT industry is getting ready to meet up at CeBIT 2009 – and they
want to meet you!
SPECIALS HIGHLIGHTS
IP Central@CeBIT Mobile Solutions
Wireless World Call Center Technology
Data Center
CeBIT 2008 was a notable success for
us this year. Although the show was a day
shorter we still had as many visitors at
the Telekom stand as we did in the previous
year. The weekend proved to be a huge
success, and we were really overwhelmed
by the crowds of visitors at the stand – simply thousands
of people interested in innovative products. In short,
we were extremely satisfied with CeBIT 2008. Overall,
the show has become even more attractive, and is
certainly an excellent platform for Deutsche Telekom.
René Obermann, Deutsche Telekom AG
www.cebit.com 19
20. Halls 14 –15
TELEMATICS & NAVIGATION, AUTOMOTIVE SOLUTIONS
AND TRANSPORT & LOGISTICS
PUSH THE LIMITS
Today’s mobile world runs on cutting-edge technologies – whether it’s end devices,
location based services, digital maps, car2x, vehicle safety, tracking & tracing or fleet
management. And that means it relies on the solutions that are on display at CeBIT under
the headings of Telematics & Navigation, Automotive Solutions and Transport & Logistics.
Here companies from all over the world find an international audience of professionals
looking to invest in new technologies – technologies like yours, which push the limits.
So take advantage of this unique platform to present your company to your target group –
and pave the way for a successful future with your products.
Discovering innovations, driving pioneering developments
Present the latest trends for the future to an international audience.
Identifying new trends, exploiting market opportunities
Draw on the limitless potential of this fast-growing market to develop new sales openings.
SPECIALS
ICT in Motion
Forum “CeBIT in Motion”
SatNav
Presentation “Driver Assistance Systems”
20 www.cebit.com
21. Halls 19 –22,
IT INFRASTRUCTURE 24 –25
BUYERS NEED YOUR COMPONENTS TO BUILD THEIR BUSINESS UP!
For trade visitors to CeBIT – especially product developers, buyers and IT officers from
companies of all sizes – this is a unique opportunity to get a picture of what’s currently
available in terms of components, assemblies, new peripherals and other essential items
of IT infrastructure. So make sure you are here to present your new products to an inter-
national buying public.
Elementary technologies, far-reaching developments
Show your customers what they’ve come to see: high-performance innovative
components, peripherals and end-user devices.
Innovative solutions, maximum profits
Small is often beautiful – and at CeBIT you can make a big impact with the smallest
components.
www.cebit.com 21
22. Halls 18, 23,
CONSUMER ELECTRONICS 25–26,
Open-air site,
Pavilions
GET YOUR MESSAGE ACROSS ON EVERY CHANNEL
Your products, applications and solutions form the basis for the continuing development
and optimization of convergence, networking, mobility and user functionality – all driven
by worldwide demand. Present your latest technical developments – from components and
peripherals to finished end products.
Come and exhibit at CeBIT, where you’ll find all your key target groups fully represented –
at a national and international level. Show visitors from all channels of commerce, buyers
and decision-makers alike, what opportunities the market has to offer – now and in the
future. And how your customers can start reaping the benefits today!
Growing convergence, new markets
Because it covers such a broad range of themes, CeBIT maximizes the sales
opportunities open to your company.
Many business partners, one place to meet
CeBIT is the meeting place of choice for dealers, buyers and decision-makers –
at the national and international level.
SPECIALS
digital imaging
digital living @ future building
World Cyber Games
22 www.cebit.com
23. Hall 6
INTERNET & MOBILE SOLUTIONS
MAKE YOUR MARK ON HIGH-SPEED BUSINESS
A major new addition to the CeBIT portfolio, “Internet & Mobile Solutions” mirrors the
massive growth in mobile communication and computing. The spotlight will be on digital
media solutions, web-based solutions and enterprise mobility solutions. Representatives
of these dynamic new market segments will come to CeBIT to tune into the latest trends.
This will provide you with a unique opportunity to present your products in a highly effec-
tive context.
Innovative developments, extensive coverage
Take advantage of the high level of media interest in these key issues.
Qualified visitors, innovative ideas
Showcase your solutions for the virtual economy.
HIGHLIGHTS
Web 2.0
Enterprise 2.0
Next Generation Television – TVx.0
Online Publishing
Online Marketing
eCommerce Solutions
Mobile Internet
Mobile Office
Whether for business use,
communication or arts and enter-
tainment, the Internet is an
ideal platform for sharing infor-
mation, which satisfies every
need – except the need to talk
face to face. And that’s why
CeBIT will always be irreplaceable.
Sascha Lobo, Zentrale Intelligenz Agentur
www.cebit.com 23
24. Hall 9
future parc
DEMONSTRATE YOUR FORWARD-LOOKING CREDENTIALS
The visionary ideas and emerging technologies that are driving the ICT industry now
and in the future are the focus of “future parc” CeBIT’s unique window on tomorrow’s
,
world. This event brings together research institutes, universities, technical colleges, spin-
offs and start-up companies with representatives from the worlds of science, business
and politics. It acts as a unique matchmaking facility for technology transfer, and for many
outstanding new ideas and products it marks the first step on the road to industrial produc-
tion. Like all good drivers, future parc gets things moving – so don’t get left behind!
More cooperation, more business potential
Transfer your research findings to the commercial sector and turn them into profitable
industrial products.
More knowledge for a better future
Compare notes with visiting ICT specialists working in scientific research and industry.
HIGHLIGHTS SPECIALS
Living 2020 future match
future life future talk
Human machine interaction future market
User Experience Smart Textile Village
green IT
Semantical World
24 www.cebit.com
25. Hall 9
PUBLIC SECTOR PARC
STREAMLINING THE PUBLIC SERVICE SECTOR
Information and communication technologies now play a bigger role than ever in public
administration. Worldwide there is a big backlog of investment that needs to be cleared.
Public Sector Parc highlights all the ways in which government at the national, regional
and local level can benefit from state-of-the-art ICT that keeps it fit for the future. With
increasing international participation, growing visitor numbers and a large presence of
experienced IT officers with full purchasing authority, Public Sector Parc is the perfect
forum for your presentation as a supplier to the public sector.
Complex problems, simple solutions
Show buyers how you are responding to the changing demands of the public sector with
innovative technologies and solutions.
More demand, more business potential
Take advantage of the growing demand from home and abroad to present your solutions
to a professional audience at Public Sector Parc.
SPECIALS HIGHLIGHTS
Public Sector Parc Forum Geoinformation industry
Local Government Marketplace EU Service Directive
www.public-infrastructure.de
D115 – Germany’s national
call number for public services
www.cebit.com 25
26. Hall 9
TELEHEALTH
OPERATING SUCCESSFULLY IN THE HEALTHCARE SECTOR
CeBIT gets different industries talking to each other, and the successful integration
of TeleHealth in 2008 is a classic example. This big-picture survey of digital solutions for
the healthcare market is back again for CeBIT 2009, and you can expect a lot of interest
from the visiting public and the media. So a presence at TeleHealth is an absolute must
for manufacturers, service providers and suppliers of ICT technologies in the telemedicine
and healthcare sectors.
More insiders, more expertise
Reach all the relevant industry professionals at a single venue.
Complete overview, maximum exposure
Benefit from the concentrated attention of visiting healthcare professionals and a large
media presence.
HIGHLIGHTS
Integrated ICT applications in healthcare
IT architecture of the healthcare sector
Key field of application: diabetes
“Telemedicine projects – from theory to practice”
26 www.cebit.com
27. Hall 17
BANKING & FINANCE
YOU CAN RELY ON THE FINANCIAL SERVICES SECTOR
International, informative and innovative: that sums up the Banking & Finance presen-
tation at CeBIT. The displays highlight the latest technologies for streamlining business
processes in the banking and insurance industry. This is where finance professionals get
together to find out today what the industry has in store for tomorrow.
Individual presentations with an international reach
Make sure of your place in the biggest marketplace for solutions and applications aimed
at the banking and insurance industry – along with 250 other exhibitors.
It all adds up: more information = more sales opportunities
Knowledge is power – and knowing more puts you and your customers ahead of the rest.
Learn all about the latest market developments from financial high-fliers – in a packed
program of lectures, workshops and panel discussions.
SPECIALS
Finance Solutions Forum
Future Banking – Finance Mall
www.cebit.com 27
28. Hall 25
PLANET RESELLER
GETTING DOWN TO BUSINESS
As the largest international forum reserved exclusively for the trade, Planet Reseller
has established itself at CeBIT as the premier meeting place for distributors, manufactur-
ers, systems houses, joint-venture partnerships and trade associations – and indeed the
whole of the ICT industry. Designed to meet the needs of dealers, manufacturers and media
representatives, this reserved section of the show allows exhibitors and visitors to concen-
trate on what really matters – customers and business.
SPECIALS
Select trade public
plus the international press
Restricted access
Concentrate on the essentials –
Registration of trade visitors online and at the show
your customers and your business.
Choice of individual or full-service participation options
Admission to Planet Reseller
is reserved exclusively for trade
visitors and media representatives.
Exclusive ambience,
first-class service
Meet up with your business partners
in the relaxed surroundings of cafés,
lounges and conference rooms complete
with room service – just right for
wrapping up those new business deals.
28 www.cebit.com
29. SERVICES
REAP THE BENEFITS OF EFFECTIVE MARKETING SERVICES
To ensure that your presentation is a complete success, CeBIT supports you from start
to finish with innovative services and marketing tools. Planning the most successful week
of your business year couldn’t be easier.
Complimentary admission tickets
A personal invitation enclosing a ticket to the show is the best way to promote your presen-
tation – and for more than two thirds of all trade visitors this was a major reason for their
visit to the show. Up to 20 complimentary admission tickets /m² are available for your use
in bulk invitation mailings aimed at potential and existing customers. Co-exhibitors and
subscribers to any of our “fair-packages” will each receive 500 tickets.
“Premium Pass” VIP tickets
Show your premium customers how much you value them – with the new PREMIUM PASS.
This gives your guests the use of very special services, such as free admission on all days
of the show, use of the shuttle bus service and admission to the PREMIUM LOUNGE, with
full hospitality service included.
Entry in the CeBIT information media
Whether on the CeBIT website or in the electronic visitor information system – with an
entry in the CeBIT information media you can be certain that trade visitors and potential
customers know all about your products and services – and will also know exactly where
to find you on the Exhibition Grounds.
LeadSuccess
Use the LeadSuccess system to follow up your post-show business leads quickly and con-
veniently. Just scan in details of your trade visitors at your stand and keep a digital record
of your discussion notes.
Deutsche Messe Mailing Service
We can assist you with the preparation and realization of bulk visitor mailings. You can
access the extensive CeBIT database of business addresses and generate new business
contacts. And a resource that may be particularly useful for smaller companies: we can
supply pre-drafted text blocks that you can insert into your invitations to target potential
customers more precisely.
www.cebit.com 29
30. Advertising made to measure
Your options include high-impact outdoor advertising, modern online advertising at cebit.
com and participation in lecture presentations and special events. Choose your own adver-
tising mix – and attract more visitors to your stand.
Press services
Professional activities geared to the press are a vital part of any successful marketing mix.
By using our comprehensive range of press services you can provide effective and far-
reaching support for your own visitor recruitment campaign.
Disclosure of registration data
All complimentary admission tickets used by your invited guests have to be registered
before use, and the registration details we collect from them are made available to you.
This information is a valuable addition to your customer database – and a useful tool for
developing and cultivating valuable business contacts.
HANNOVER
3– 8 MARCH 2009
HANNOVER
3– 8 MARCH 2009
More information in brief at : http://service.cebit.de
30 www.cebit.com
31. PRICES, TERMS & CONDITIONS
DECISION TIME!
Choose one of our presentation options that best meets your needs and get the benefit
of additional exhibitor services provided by CeBIT. No other trade fair and no other medium
puts you in touch with so many decision-makers at so little cost. When you exhibit at CeBIT
it costs you just 86 cents* to meet 1,000 decision-makers (500 of whom are actively looking
to invest!)
* Price per m² (rented row stand). Source: impulse, January 2008.
STAND RENTAL CHARGES
For bookings received by 30 November 2008:
€ 205/m² for indoor space and € 93 /m² for space on the open-air site
Bookings received as from 1 December 2008
will be subject to a surcharge of 5 % on the standard rental price
Stands with two or more open sides
High-visibility stands with two or more open sides are subject to an extra charge.
For stands of up to 120 m2:
25 % of basic charge for stands open on two sides (corner stand)
40 % of basic charge for stands open on three sides (end stand)
60 % of basic charge for stands open on four sides (island stand)
Any space in excess of 120 m2 will be charged at the basic rental price.
Two-storey stands
€ 75/m² for the upper floor space.
Co-exhibitor charge
€ 780 per co-exhibitor.
Processing fee
Main exhibitors and co-exhibitors pay a processing fee of € 300.
VAT
All prices are subject to VAT.
Information for foreign exhibitors:
Provided that the relevant legal conditions are met, foreign exhibitors can apply to the
Central Federal Tax Office (Bundeszentralamt für Steuern*) for a refund of Value Added Tax.
Applications for refunds must be submitted no later than six months after the end of the
calendar year in which the fair or exhibition took place.
*www.vat-refund-international.com
www.cebit.com 31
32. YOUR CONTRIBUTION TOWARDS GETTING NOTICED
Marketing fee
The charge is € 39 /m² for the first 1,000 m² of stand space rented.
For stand space in excess of 1,000 m² a reduced charge of € 10 /m² will apply.
For each co-exhibitor a fixed charge of € 300 is payable.
AND HERE’S WHAT YOU GET FOR YOUR MONEY:
Constant year-round presence for your company and your products – ideal for attracting
new target groups
Complimentary admission tickets to help you win new customers and build customer
loyalty: print and electronic formats
Updating of your customer database – based on the registration details supplied
by your invited guests
Professional visitor advertising – backed by an international, cross-media communi-
cation campaign
Feedback from market research surveys conducted with CeBIT visitors – to help you plan
your presentation more effectively
Expanded online presence for your company: Five product descriptions (including
product category placement) are posted online via a free web management service.
Additional product descriptions can be posted online by your own web management
team.
MAKE LIFE EASY ON YOURSELF – WITH ONE OF OUR “FAIR-PACKAGES”
Why not make things easy by opting for one of our convenient all-in “fair-packages”:
“Classic”, “Comfort” or “Premium”. Everything you need is included: stand space, stand
assembly and additional services, such as daily cleaning, comprehensive insurance, attrac-
tive marketing extras such as up to 500 complimentary admission tickets for your invited
guests, plus a year-round online presence for your company and product details. Which-
ever package you choose, it comes with everything you need for a perfect stand presenta-
tion – which you can add to and customize as you wish. It’s the easy and efficient way to
exhibit – and favourably priced.
“Classic” fair-package
For more detailed information
Example: 15 m² row stand with Type A stand
on individual services, plus a cost
and additional services, from € 5,487
calculator that works out the
“Comfort” fair-package cost of your stand space or fair
Example: 20 m² corner stand with Type B stand package, go to
and additional services, from € 8,507 www.cebit.de/sfk_e
“Premium” fair-package
Example: 25 m² corner stand with Type D stand
and additional services, from € 11,087.25
32 www.cebit.com
33. HALL 6
The USA is not only an important trading partner.
California’s Silicon Valley is also a textbook example of
successful business development driven by inward invest-
ment. We are hoping to learn from the Americans and get
some useful input into our own strategy planning.
Prof. Dr. August-Wilhelm Scheer, President of BITKOM
PARTNER STATE CALIFORNIA
California is in many ways a model for Germany’s ICT industry, representing such key
values as dynamism, leadership in innovation and willingness to invest. The choice of
California as the official “Partner State” for CeBIT 2009 signals a new mood of optimism and
offers an opportunity for developing closer long-term business ties between the USA and
Europe through collaboration and partnership.
Specials:
Central California Pavilion in Hall 6
German-Californian ICT Summit
Various platforms for presentations,
discussions and B2B matchmaking
www.cebit.com 33
34. CeBIT EVENTS WORLDWIDE
International Trade Fair for Information International Conference on ICT Solutions &
Technology, Telecommunications, Products for Materials Handling & Logistics
28 –29 October 2008
Software & Services
7–12 October 2008 www.logisticsandict.com
6 –11 October 2009
International Trade Fair and Conference for
Istanbul, Turkey Satellite Communications, Broadcasting and
www.cebitbilisim.com
TV Content – a CeBIT Event
20–23 November 2008
Australasia’s Leading Business
Istanbul, Turkey
and Technology Event
12 –14 May 2009 www.cebit-bcs.com
Sydney, Australia International Satellite & Communications
www.cebit.com.au
Exchange Conference and Expo –
a CeBIT Event
2 – 4 June 2009
San Diego, USA
www.isce.com
34 www.cebit.com
35. iF INTERNATIONAL FORUM DESIGN
THE IF LABEL – A HIGHLY RESPECTED GLOBAL BRAND
For more than 50 years iF Industrie Forum Design e.V. and iF International Forum Design
GmbH have had an established presence at the Hannover Exhibition Grounds. These inde-
pendent design organizations have played a crucial role in mediating between the design
community and industry. The annual iF design awards have contributed significantly to the
success of many design services – both in the business world and in terms of promoting
a greater awareness of design in the public at large. Furthermore, the coveted iF label is
employed by companies as a valuable marketing tool – a visible indicator of high quality in
products and services, and a useful point of reference for buyers in the marketplace.
The iF product design award, for example, currently attracts nearly 3,000 entries from
more than 35 countries, making it one of the world’s most important competitions. The
winning products, chosen by an international jury of design experts, are put on display
at the Hannover Exhibition Grounds, where they are seen by some 300,000 visitors from
all over the world.
And then there is the iF communication design award, which has quickly established itself
as one of the top international competitions, and is now seen as a reliable indicator of the
latest trends in communication design.
The iF concept award, an international competition for young designers, reflects the de-
manding standards that students are now expected to meet. And business enterprises
view the competition as a worthy cause that they are only too pleased to sponsor.
Another major focus of iF’s activities is the devising and organization of events that high-
light outstanding design and visions for a global world. These include (for example) the
special design and technology display “design: driving innovation” which is taking place
,
for the second time at CeBIT 2009.
iF is also the driving force behind the sporting event “CeBIT Charity Run” which is like-
,
wise being staged for the second time in March 2009 at CeBIT. Participants can choose to
run once or twice around the 7 km circuit on the Exhibition Grounds – or complete three
laps for the half-marathon. Again, the event offers great sponsorship opportunities for
businesses wanting to adopt a high profile at next year’s CeBIT.
More information at: www.ifdesign.de
www.cebit.com 35
38. Deutsche Messe
Messegelände
30521 Hannover
Germany
Tel. +49 511 89-0
Fax +49 511 89-32626
cebit@messe.de
www.cebit.com
In association with:
BITKOM
Bundesverband für Informationswirtschaft,
Telekommunikation und neue Medien e.V.
Albrechtstraße 10
GB Printed in Germany 9/2008
10117 Berlin
Germany
Tel. +49 30 27576-0
Fax +49 30 27576-400
bitkom@bitkom.org
www.bitkom.de
SEE YOU NEXT TIME!
www.cebit.com
