The document outlines an agenda for a Google Web Analytics bootcamp taking place from June 25-28, 2012 in Bogota. The agenda includes sessions on account administration, tracking campaigns, goals, virtual pageviews, event tracking, filters, cookies, e-commerce, domains and subdomains. Additional sessions will cover metrics and reports including pageviews, visits, visitors, time metrics, traffic sources, and content reports. The bootcamp is led by Jorge Quiroga, a Google digital marketing strategist and analytics guru.

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2. WEB ANALYTICS BOOTCAMP
Junio 25 – 28 2012
Bogotá
Jorge Quiroga
Digital Marketing Strategist
Google Web Analytics Guru
jorgequiroga@google.com
twitter: jorgeAquiroga
#googleanalyticsbogota
www.latamdigital.com
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3. RECAP DÍA 2
• Account Administration
• Tracking/Seguimiento de Campañas
• Goals/Objetivos
• Virtual Pageviews y Event Tracking
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4. DÍA 3
• Filtros
• Cookies
• Comercio Electrónico
• Dominios y Subdominios
Métricas y Reportes
• Pageviews, Visitas y Visitantes
• Métricas de Tiempo
• Fuentes de Tráfico
• Reportes de Contenido
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6. Filtros
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68. Adwords+Analytics
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69. MÉTRICAS Y REPORTES
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