CV en formato académico. Fecha: Diociembre 2013

1. Europass
Curriculum Vitae
Personal information
First name(s) / Surname(s)
Fernando Checa
Address
Telephone(s)
E-mail(s)
Nationality
Date of birth
Gender
fcheca@gmail.com fernando.checa@emui.ucm.es
Spanish
04 October 1968
Male
Desired employment / Professor and Researcher
Occupational field
Work experience
Dates
Occupation or position held
01 October 2010 → Currently
Researcher
Main activities and responsibilities
Research in Department of Euromed: Social Technology & Digital Citizenship
Name and address of employer
Euro-Mediterranean University Institute (Universidad Complutense de Madrid)
Madrid (Spain)
Type of business or sector
Dates
Occupation or position held
Main activities and responsibilities
Name and address of employer
Type of business or sector
Dates
Occupation or position held
Main activities and responsibilities
Name and address of employer
Type of business or sector
Dates
Occupation or position held
Main activities and responsibilities
Name and address of employer
Type of business or sector
Dates
Page 1 / 8 - Curriculum vitae of
Fernando Checa
Education
01 January 2001 → Currently
Trainer
Training in company: Main areas. Social Media. Uses of technology as a marketing tool. Training of
Trainers using Web 2.0 technologies
Self employee
Education
01 October 2001 → Currently
Higher education teaching professional
Associate Professor of "Fundamentals of CRM" and "Social Networks in Business Environment."
Master in e-Business.
CEPADE. Universidad Politécnica de Madrid
Madrid (Spain)
Education
01 October 2002 → Currently
Higher education teaching professional
Associate Professor of "Social Networks for Knowledge Management" Master in e-MBA.
Industriales Escuela de Negocios. Universidad Politécnica de Madrid
Madrid (Spain)
Education
01 February 2013 → 1 July 2013
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2. Occupation or position held
Main activities and responsibilities
Name and address of employer
Type of business or sector
Dates
Occupation or position held
Main activities and responsibilities
Name and address of employer
Type of business or sector
Dates
Occupation or position held
Main activities and responsibilities
Name and address of employer
Occupation or position held
Main activities and responsibilities
Type of business or sector
Dates
Occupation or position held
Main activities and responsibilities
Name and address of employer
Type of business or sector
Dates
Occupation or position held
Main activities and responsibilities
Name and address of employer
Type of business or sector
Dates
Occupation or position held
Main activities and responsibilities
Name and address of employer
Type of business or sector
Dates
Occupation or position held
Page 2 / 8 - Curriculum vitae of
Fernando Checa
Higher education teaching professional
Full Professor. Faculty of Education. Director of Master in Education.
Universidad Autónoma de Bucaramanga (Colombia))
Education
01 January 2011 → 31 August 2012
Coordinator Malta´s Campus
Representative of the Institute in Malta. Institutional Officer.
Euro-Mediterranean University Institute (Universidad Complutense de Madrid)
Madrid (Spain)
Education
01/10/2011 → 31/12/2011
Postdoctoral Fellowship
Research about Social Media
University of Economics in Bratislava
Researcher
Research in Faculty of Commerce
Education
01 October 2006 – 01/02/2011
Higher education teaching professional
Senior Lecturer at Faculty of Social Sciences. Department of Business Economics. Subjects:
Marketing and Knowledge Management (3rd year Business), eCommerce (4rd year Industrial
Engineering), Business Management (3rd year Optics-3rd year Physiotherapy)
Universidad Europea de Madrid
Madrid (Spain)
Education
01/10/2002 - 01/02/2008
Higher education teaching professional
Associate Professor. School of Computer Science and School of Political Science and Sociology.
Department of Business Management. Subjects: Marketing, Information Systems and Business
Management (3rd year Computer Science), Integrated Management Control (5th year Computer
Science), Production Management (5th year Computer Science), Integrated Logistics System (5th
year Computer Science), Financial Software Engineering (5th year Computer Science), CRM (5th
Computer Science), Internet Marketing (2nd year Sociology), Knowledge Management (3rd year
Sociology)
Universidad Pontificia de Salamanca
Madrid (Spain)
Education
01 October 2001 – 01 June 2008
Higher education teaching professional
Visiting Professor of "Strategies of Internet Marketing and e-business". Master in Marketing
Management and Communication.
IEDE
Madrid (Spain)
Education
01 October 2000 - 01 June 2004
Higher education teaching professional
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© European Union, 2002-2010 24082010

3. Main activities and responsibilities
Name and address of employer
Type of business or sector
Dates
Occupation or position held
Main activities and responsibilities
Name and address of employer
Type of business or sector
Dates
Occupation or position held
Main activities and responsibilities
Name and address of employer
Type of business or sector
Dates
Occupation or position held
Main activities and responsibilities
Name and address of employer
Type of business or sector
Dates
Occupation or position held
Main activities and responsibilities
Name and address of employer
Type of business or sector
Dates
Occupation or position held
Main activities and responsibilities
Name and address of employer
Type of business or sector
Dates
Occupation or position held
Main activities and responsibilities
Name and address of employer
Type of business or sector
Dates
Occupation or position held
Main activities and responsibilities
Page 3 / 8 - Curriculum vitae of
Fernando Checa
Visiting Professor of "Marketing Strategies on the Web. Master in e-Business and e-MBA
IDE-CESEM
Madrid (Spain)
Education
01 October 2003 - 01 June 2008
Higher education teaching professional
Visiting Professor of "Knowledge management in enterprise environments”. Master in Software
Engineering. School of Computer Science.
Universidad Pontificia de Salamanca
Madrid (Spain)
Education
01 May 2004 - 01 May 2008
Higher education teaching professional
Visiting Lecturer of "Business in Spain, present and future," Honors Program in Spain
Florida International University
Miami, Fl (United States)
Education
01 October 2004 - 01 June 2006
Higher education teaching professional
Visiting Professor of "Fundamentals of CRM." Master in Knowledge Management.
School of Psychology. Universidad Complutense de Madrid
Madrid (Spain)
Education
01 December 2005 - 01 October 2006
Marketing department manager
Head of Marketing and Communications. Universidad Pontificia de Salamanca (Madrid campus).
Institutional Communications Officer and advertising and promotional campaigns.
Universidad Pontificia de Salamanca
Madrid (Spain)
Education
01 March 2001 - 01 September 2002
Director of e-business and e-Learning
Head of Internet business, marketing and training projects on line.
Global Estrategias Madrid (Spain)
Education
01 August 1999 - 01 August 2001
Director and chief executive
Develop consultancy and training projects related to Internet marketing and e-business
Marketalia Internet Group
Madrid (Spain)
Information and communication
01 June 1998 - 01 October 2000
Production and operations department manager in business services
Head of Internet Marketing (Strategic and Tactical), and financing projects on the Internet. At the
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© European Union, 2002-2010 24082010

4. same time, from the Marketing Department I headed the Club Card account “Cofigasa”, that brought
together 100 brands of private credit card.
Name and address of employer
Type of business or sector
Dates
Occupation or position held
Main activities and responsibilities
Name and address of employer
Type of business or sector
Dates
Occupation or position held
Main activities and responsibilities
Name and address of employer
Type of business or sector
Finanzia, BBVA
Madrid (Spain)
Financial and insurance activities
01 September 1996 - 30 May 1998
Key Account
Responsible for the training of outlets INDITEX (ZARA Group)
Finanzia, BBVA
Madrid (Spain)
Financial and insurance activities
01 September 1992 - 01 February 1996
Program Director of Hispanic Studies
Responsible for organizing the academic program, faculty recruitment, scholarships for students,
design of communications of the course and group coordinator
Universidad de Alcalá de Henares
Alcalá de Henares (Spain)
Education
Education and training
Dates
All but Dissertation
Title of qualification awarded
PhD. in Education
Principal subjects / occupational skills
covered
Name and type of organisation
providing education and training
Dates
Title of qualification awarded
Principal subjects / occupational skills
covered
Doctoral Dissertation: "New marketing process in the Higher Education sector"
Universidad de La Laguna
Tenerife (Spain)
November 2010
PhD. in Information Technology (Informatics)
Doctoral Dissertation: Creation and Transfer of Knowledge with Web 2.0 Technologies: Blogs and
Microblogs in Higher Education. Summa Cum Laude
Name and type of organisation
providing education and training
Universidad Pontificia de Salamanca
Madrid (Spain)
Dates
01 February 2002 - 01 October 2003
Title of qualification awarded
Principal subjects / occupational skills
covered
Name and type of organisation
providing education and training
Dates
Title of qualification awarded
Principal subjects / occupational skills
covered
Diploma de Estudios Avanzados (Master Level)
Information and Knowledge Society. Thesis: Implementation of a Knowledge Management System
Model
Universidad Pontificia de Salamanca
Madrid (Spain)
01 September 1991 - 01 July 1992
Certificado de Adaptación Pedagógica (Master Level)
Secondary Education Expert
Name and type of organisation
providing education and training
Instituto de Ciencias de la Educación. Universidad de Alcalá
Alcalá de Henares (Spain)
Page 4 / 8 - Curriculum vitae of
Fernando Checa
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© European Union, 2002-2010 24082010

5. Dates
Title of qualification awarded
Name and type of organisation
providing education and training
01 September 1987 - 01 June 1992
B.A. in Philosophy with Specialization in Geography and History
Alcalá de Henares (Spain)
Personal skills and
competences
Mother tongue(s)
Spanish / Castilian
Other language(s)
Understanding
Self-assessment
Listening
European level (*)
English
C1
Proficient user
Speaking
Reading
C1
Proficient user
Spoken interaction
C1
Proficient user
Writing
Spoken production
C1
Proficient user
C1
Proficient user
(*) Common European Framework of Reference (CEF) level
Social skills and competences
Excellent communication skills
Good interpersonal relationship at work
Respect and tolerance for others
Organisational skills and competences
Great learning skill
High experience in education
Excellent sense of organization
Technical skills and competences
Skill-building methodologies
Computer skills and competences
Knowledge and use of advanced Internet and web authoring tools and Windows Applications.
Advanced knowledge of Web 2.0 and e-learning tools
Driving licence(s)
B
Additional information ACADEMIC COURSES AND SEMINARS TAUGHT (2003 - 2012)
- Internet Marketing for SMEs (Grupo BAI, School of Business and Communication). Madrid
- Introduction to the Internet applied for business (Grupo Recoletos). Madrid
- Internet for managers (Global Estrategias). Bilbao. Barcelona
- The impact of the Internet in the graphic arts industry (IP Mark. Círculo de Progreso). Madrid
- Internet media planning (CARAT España)
- Internet marketing in hospitality sector (Global Estrategias/Hotel Crowne Plaza)
- Internet Marketing Strategies. Advanced Course on Internet marketing (Club de Dirigentes de
Page 5 / 8 - Curriculum vitae of
Fernando Checa
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© European Union, 2002-2010 24082010

6. Marketing). Madrid
- E-learning techniques (CIS Galicia). Ferrol
- Technology Tools for Custormer Management (Banco de Madrid- ESIC). Madrid and Sevilla
- Direct and Interactive Marketing (Amena- ESIC). Madrid
- Advertising on the Internet. Advanced Course on Internet Marketing (Club de Dirigentes de
Marketing). Madrid
- Authoring and techniques Online Training. Euroformac. Málaga
- New Technologies and Commercial Management. (Advanced Course for Commercial Management.
ESIC), Madrid
- On Line Technical Training (Course Management Specialist Training). CESMA, Madrid
- Creating and adapting content for e-learning. Master-D. Zaragoza
- The evolution of Internet 2.0: blogs as a marketing tool. Nedstat, Madrid
- Internet Marketing for Public Administrations. Global Estrategias. Madrid
- Application of IT in HR management in SMEs. Plan Avanza Madrid
- Innovation Management. Universidad Complutense de Madrid-Plan Avanza
- New Models and Formats for e-learning. Plan Avanza. Madrid
- Acquisition and retention of students in the education sector. Fundación Doxa. Madrid
- Marketing strategies in Social Media. Global Estrategias. Grupo Demos. Madrid, Barcelona, Cádiz
- Human Resources 2.0. Social Media Management. Grupo Recoletos. Madrid
- Apps. 2.0 for training. Plan Avanza. Madrid
- Communication and Marketing 2.0. Spanish Federation of Advertising Agencies. Madrid
- Social Media for education sector. FEDELE. Málaga, Salamanca
PUBLISHED BOOK CHAPTERS, PAPERS, PROCEEDINGS, AND ABSTRACTS
- Proceeding paper “New business models: an analysis from the perspective of Value", International
Conference of the Society and Knowledge (CISIC), 114-120, McGraw Hill: Madrid, 2003
- Proceeding paper “More than e-commerce, digital economy: endogenous technological study”,
International Conference of the Society and Knowledge (CISIC), 162-170, McGraw Hill: Madrid, 2003
Page 6 / 8 - Curriculum vitae of
Fernando Checa
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© European Union, 2002-2010 24082010

7. - Proceeding paper “The Evolution of business models with the introduction of Internet”, International
Symposium of Information Systems and Software Engineering in the Knowledge Society (SISOFT),
189-195, PUCP: Perú, 2003
- Proceeding paper “Employee portals as part of Knowledge Management”. International Documentary
Conference on Internet, AHDI: Madrid, 2004
- Proceeding paper “Marketing and Internet Privacy”, International Conference of Audit and
Information Security, (CIASI) UPSAM: Madrid, 2005
- Proceeding paper “The use of blogs as active learning methodology: Innovations in Knowledge
Management”, Innovation International Conference, UEM: Madrid, 2009
- Book Chapter “Marketing on the Internet, an ethical approach”, in Ethics and lawlessness in
business, Grupo Difusión, Madrid. 2009
- Proceeding paper “Using Twitter as a learning tool in university education”, International Conference
of Web 2.0. Universidad de Málaga: Málaga. 2009
- Proceeding paper “The Model EA20 (Teaching-Learning 2.0) as an area of generation and
transmission of personal knowledge: Blogs and microblogs in the Spanish university scene”, PLE
Conference, Barcelona, 2010
- Article “The challenges of creating new knowledge and teaching” in Sociedad y Utopia, nº 35,
Madrid, 2010
- Article “Using Metaverse in the Educational World: Managing Knowledge in Second Life”, in Revista
de Docencia Universitaria, Vol. 8, nº 2, 2010
- Article “The use of blogs as key element in the new Teaching-Learning process” en Nomads,
Mediterranean Perspectives, nº 2, Paza & Valdés, Madrid-México, 2011
- Proceding paper “Reflections of EU Affairs in Social Media”, Knowledge for Market Use. New
Generation of Workers (Generation Y), Societas Scientiarum Olomucensis II, Olomouc, 2011
- Article "The use of microblogging and Twitter as a tool for teaching and learning", in Revista Espiral.
Cuadernos para el Profesorado. 2013.
- Article “Virtual & International”, in "International Co-Operation of Universities in the Globalisation
Context". University of Economics in Bratislava. 2013
- Proceding paper “Introduction to Teaching-Learning Model based on the use of blogs and
microblogs”, 3º Congreso Internacional de buenas prácticas con TIC, Universidad de Málaga, Málaga,
2013
- Article “Using podcasts and wikis as tools for knowledge generation and management ", Nomadas,
Revista Crítica de Ciencias Sociales y Jurídicas, nº 39, Universidad Complutense de Madrid, Madrid,
Noviembre 2013
CONFERENCE PRESENTATIONS, LECTURES AND SYMPOSIA
- Presentation “e-learning in the present in Spain”, 2nd Professional Meeting Education On Line.
Madrid. 2001.
- Lecture “Media payment and the insurance sector”. Professional Salon, Publishing Industry and New
Technologies. Madrid. 2001.
Page 7 / 8 - Curriculum vitae of
Fernando Checa
For more information on Europass go to http://europass.cedefop.europa.eu
© European Union, 2002-2010 24082010

8. - Presentation "Effective promotion of a website publisher”. Professional Salon Publishing House
Sector. Madrid. 2001.
- Speech “The Host Plan on line”. Professional Congress of New Technologies in Human Resources.
Madrid. 2001.
- Presentation “On Line Marketing Strategies in Educational Web Sites”. Professional Congress of
Educational Centers. Madrid. 2006.
- Presentation “E-learning within the Training Plan”. Monographic Seminar on Corporate Training Plan.
Madrid. 2006.
- Speech “The creation of on line trade mark in schools”. 3rd Congress on Professional Training
Centers and On Line Education. Madrid. 2006.
- Speech “Variables to be considered in e-learning: Technology Platforms”. 3rd Congress on
Professional Training Centers and On Line Education. Madrid. 2006.
- Speech “The addition of e-learning as a tool in business marketing”. Seminar on Marketing and New
Organizations. Barcelona. 2007.
- Speech “The most current technology in e-learning”, Congress of online training in the Education
Sector, Madrid, 2008
- Communication “Using Social Networks in addition to university teaching: Tuenti, the case, against
Facebook”, International Conference, ALDEEU, 2009
- Speech “The new strategies in social media for the education sector”, Congress of on line education,
Madrid, 2009
- Communication “Marketing in social media”, Monographic Seminar of Web 2.0, Madrid, 2010
- Speech “Creation and transfer of Knowledge using technologies2.0”, III Conference on Digital
Network Society, Argentina, 2011
- Social networks and their use: presentation of information campaigns
targeted to specific audiences. European Commision. Madrid, 2011
- Social Media in the European Institutions. Faculty of Commerce. University of Economics in
Bratislava. Bratislava, 2011
- Internationalizations of SME´s through the use of Internet. Faculty of Commerce. University of
Economics in Bratislava. Bratislava, 2011
Page 8 / 8 - Curriculum vitae of
Fernando Checa
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© European Union, 2002-2010 24082010