The 2008 Tribalization of Business Study.

1. 2008 TRIBALIZATION OF BUSINESS STUDY
HOW TO ACHIEVE TRANSFORMATIONAL CHANGE
THROUGH COMMUNITIES AND SOCIAL NETWORKS
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2. A STUDY PRODUCED BY:
Deloitte (www.deloitte.com)
Beeline Labs (www.beelinelabs.com)
Society for New Communications Research (www.sncr.org)
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3. THE FINDINGS IN THIS PRESENTATION ARE BASED ON SURVEYS OF OVER 140 COMPANY OFFICIALS
WHO ACTIVELY USE COMMUNITIES
THIS PRESENTATION REPRESENTS THE BEELINE LABS INTERPRETATION OF THE QUANTITATIVE AND
QUALITATIVE PORTIONS OF THE STUDY
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