2008 Tribalization Of Business Study Final

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Francois Gossieaux

The 2008 Tribalization of Business Study.

Empresariales Tecnología

2008 TRIBALIZATION OF BUSINESS STUDY

HOW TO ACHIEVE TRANSFORMATIONAL CHANGE
THROUGH COMMUNITIES AND SOCIAL NETWORKS

1

A STUDY PRODUCED BY:

Deloitte (www.deloitte.com)
Beeline Labs (www.beelinelabs.com)
Society for New Communications Research (www.sncr.org)

2

THE FINDINGS IN THIS PRESENTATION ARE BASED ON SURVEYS OF OVER 140 COMPANY OFFICIALS
WHO ACTIVELY USE COMMUNITIES

THIS PRESENTATION REPRESENTS THE BEELINE LABS INTERPRETATION OF THE QUANTITATIVE AND
QUALITATIVE PORTIONS OF THE STUDY

3

2008 Tribalization Of Business Study Final

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