3. Pop up stores use
temporary spaces in cities to
give customers a sense of
something unexpected.
http://www.globaltoynews.com/2016/04/pop-up-stores-the-new-face-of-retail.html
http://www.mckinseyonmarketingandsales.com/the-future-of-the-shopping-mall
5. http://www.tramontina.com/ involve users to test drive
lawnmowers in São Paulo parks.
http://www.fastcocreate.com/3060407/quick-hit/brazilian-lawnmower-brand-used-test-drives-to-clean-up-city-parks
6. Predictive retail involves inspiring consumers in different contexts
before, during, and after a purchase.
Example
When a pair of running shoes has a chip in the sole that sends
information to a fitness app, a user can get a notification
when his or her running shoes are worn down after x km.
https://hbr.org/2016/11/how-predictive-ai-will-change-shopping
11. In many cases, customers have done research before setting
foot in a store.
By equipping store associates with that data, along with
information about how frequently a customer visits the store,
what they purchased on their last trip, and their typical spend,
they can build deeper, more effective relationships
and create more value for users.
https://dupress.deloitte.com/dup-us-en/focus/internet-of-things/iot-retail-strategies.html
14. In parking lots, sensors detect how many parking
spots are available and inform drivers.
http://www.mckinseyonmarketingandsales.com/the-future-of-the-shopping-mall
18. https://www.giffgaff.com/ invites users to
help out do different kinds of work such as
handle customer support requests,
create ads,
provide input on strategy and pricing.
http://www.digitalistmag.com/customer-experience/2015/12/14/what-is-the-customer-experience-in-a-digital-economy-03860570
19. At http://spiga-ristorante.ch/, customers order
and pay for their food right at the entrance.
A mobile device that customers get when
ordering and paying for the food, lights up
when the food is ready. Customers then pick
up their food themselves.
After finishing eating, customers bring their
plates, cutlery, and glasses near the
dishwashing machine.
Some results of self service:
1. Prices are lower.
2. Customers get a little exercise.
https://www.facebook.com/spigaristorante/photos/a.359917147466617.1073741831.359551147503217/393235250801473/
20. To learn to see customers as assets,
talk about user needs at the
start of every meeting.
http://www.customerbliss.com/learning-about-customer-experience-competencies/
21. Question # 5
How can you help users
have more joy using products?
22. If you make headphones, what about also
helping people to listen better?