10. Mobile Business Model
Engagement
Platform
Business to
Consumers
Brand
Awareness
Business to Software as
Business Services
Monetization
Free with Ads
Freemium
Products Paid
Brand
Preloaded
19. Freemium
Freemium is the dominating business
model in mobile apps industry
100%
80%
% Revenue from
60% premium games
40% % Revenue from
freemium games
20%
0%
Jan. 2011 Jun. 2011
29. Exposure
bought media
online media
offline event
own channel
device campaign
30. Smash Mania
Smash Mania is the 1st Local Games
with Near Field Communication &
Augmented Reality
Working together with Marketing
Team, held the Smash Mania
competition at 14 Nokia Retail Stores
in 6 cities