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Selling Your Mobile Games

Narenda Wicaksono
Developer Manager, Nokia South East Asia
@narenda
30,000,000 downloads
Ecosystem
                                                               Applications
                                                 Developer
                                                                 Exposure




                                                            Apps
                                                       Infrastructure




8Company Confidential. ©2010 Nokia           8
Secret Recipes
Mobile Business Model
                                    Engagement
                                      Platform
                      Business to
                      Consumers
                                       Brand
                                     Awareness

                      Business to   Software as
                       Business      Services

       Monetization
                                    Free with Ads


                                     Freemium


                       Products         Paid


                                       Brand


                                     Preloaded
Business to Consumers
Brand Awareness
Engagement Platform
Business to Business
Software as Services
Products
Free with Ads




  *303*1#
Admob Statistics
Freemium

       Freemium is the dominating business
          model in mobile apps industry


100%

80%
                                    % Revenue from
60%                                 premium games
40%                                 % Revenue from
                                    freemium games
20%

 0%
       Jan. 2011   Jun. 2011
Paid Apps
Ecosystem
Credit Card versus Mobile User
The 1st Store with Integrated Mobile Billing
Brand
Preloaded
Ecosystem
                                                          Applications
                                            Developer
                                                           Exposure




                                                       Apps
                                                  Infrastructure




31 Confidential. ©2010 Nokia
 Company
                                       31
Exposure
                        bought media
       online media




                                   offline event
own channel




                      device campaign
Smash Mania
       Smash Mania is the 1st Local Games
        with Near Field Communication &
        Augmented Reality
       Working together with Marketing
        Team, held the Smash Mania
        competition at 14 Nokia Retail Stores
        in 6 cities

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