2. • Twitter co-founder Evan
Williams is the company's
largest shareholder with a
12% stake.
• Twitter board director Peter
Fenton is No. 2 on the
individual list with 6.7% of
the company
• Williams' fellow co-founder
Jack Dorsey holds a 4.8%
stake.
• Twitter CEO Dick Costolo is
No. 4 on the individual
stakeholder list at 1.6%.
Who owns Twitter
3. • In 2010 Twitter’s revenue
was $28 million.
• In 2012 Twitter achieved
sales of $317 million.
• The first half of this year
(2013) saw revenue of
$254 million.
• If this rate of growth
continues it will exceed
$656 million for the full
year.
Twitter Revenue
4. • 87 percent of revenue is
from advertising.
• Twitter is mobile centric
and 65% of its
advertising earnings are
from ads on tablets and
smartphones.
Revenue Model
5. • Twitter, which was founded
in 2006, has not recorded a
profit for at least the past
three years the time period
for which the company was
required to disclose its
financial information for
IPO.
• Losses came in at $67
million in 2010 and $164
million in 2011.
• It has lost an accumulated
$419 million since launch.
Profitability
6. • Five institutional
investors have stakes of
at least 5%: Benchmark
Capital, DST Global,
Rizvi Traverse, Spark
Capital and Union
Square Ventures.
Institutional Investors
7. • Companies filing for IPOs are
required to disclose "risk
factors" to potential
shareholders.
• Twitter pointed out its heavy
reliance on advertising and the
competition in that space from
companies with more money
and more users:
Facebook, Google, LinkedIn,
Microsoft and Yahoo.
• The company also cited its
dependency on growing its
already large userbase.
Risk Factors
8. • In the IPO initial filing,
companies don't reveal how
many shares they're going
to sell, or how much those
shares will cost. Those
details won't be added until
shortly before Twitter stock
hits the market.
• Estimates based on
purchases of private Twitter
stock peg the company's
value at around $10 billion.
How much is Twitter worth?
9. • 135,000 Twitter accounts
are registered every day
• 58 million tweets a day
• There are 2.1 billion
searches on Twitter every
24 hours
Facts on Tweets
10. • Some of the top and
interesting hashtags include
the potential reach
generated by these
hashtags:
#mancrushmonday -5.5 m
#TransformationTuesday -10.17 m
#ThrowBackThursday - 31.4 m
Facts on Hashtags
12. • 87% of Americans know
about Twitter.
• 59% of British Twitter users
keep tweeting even while on
holiday.
• 53% of Twitter users are
female.
• 51% of active Twitter users
follow companies, brands or
products on social networks.
Interesting Facts
13. • American Twitter users spend
about 4 hours online per day.
• China has the most Twitter users.
• Twitter’s fastest growing age
demographic is 55 to 64 year
olds.
• About 20 million Twitter accounts
are believed to be fake.
• Twitter chief executive Dick
Costolo is a former
improvisational comedian.
Interesting Facts
14. • American Twitter users spend about 4 hours online per day.
• "Love" is the most frequently used word in a Twitter user bio.
• China has the most Twitter users.
• Twitter’s fastest growing age demographic is 55 to 64 year olds.
• About 20 million Twitter accounts are believed to be fake.
• The initial Twitter logo was created by Stone, a former graphic designer.
• Twitter chief executive Dick Costolo is a former improvisational
comedian.
Some Interesting Facts
