Ch02 3rd ed

Chapter 2 Mass Communication Effects: How Society & Media Interact

Rise of Mass Society ,[object Object],[object Object],[object Object]

Direct Effects Model ,[object Object],[object Object],[object Object]

People’s Choice Study and the Limited Effects Model ,[object Object],[object Object],[object Object]

People’s Choice Findings ,[object Object],[object Object],[object Object]

Critical Cultural Model ,[object Object],[object Object],[object Object]

Types of Media Effects ,[object Object],[object Object],[object Object],[object Object]

Message Effects ,[object Object],[object Object],[object Object]

Message Effects ,[object Object],[object Object]

Medium Effects ,[object Object],[object Object],[object Object]

Ownership Effects ,[object Object],[object Object],[object Object]

Active Audience Effects ,[object Object],[object Object],[object Object]

Theories of Media and Society ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Functional Analysis ,[object Object],[object Object],[object Object],[object Object]

Agenda Setting ,[object Object],[object Object],[object Object]

Uses and Gratifications ,[object Object],[object Object]

Uses and Gratifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Learning ,[object Object]

Social Learning ,[object Object],[object Object],[object Object],[object Object]

Symbolic Interactionism ,[object Object],[object Object]

Spiral of Silence ,[object Object],[object Object],[object Object],[object Object]

Media Logic ,[object Object],[object Object],[object Object]

Cultivation Analysis ,[object Object],[object Object]

Mean World Syndrome ,[object Object],[object Object],[object Object],[object Object],[object Object]

How Do Campaigns Affect Voters? ,[object Object],[object Object]

Media and Political Bias ,[object Object],[object Object]

Liberal vs. Conservative Bias ,[object Object],[object Object]

Herbert Gans: Basic Journalistic Values ,[object Object],[object Object]

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