The .LAT new gTLD helps to identify persons, organizations, causes and latino projects on the Internet, offering Internet Presence with Latin Identity: - High Recognition Label - High availability of names For businesses that have a special interest in the Latino community as a market. .LAT offers the possibility of direct communication and engagement with the Latino community in the USA and Latin America. .LAT is a joint collaboration of eCOM-LAC and NIC México eCOM-LAC is Latin American and Caribbean Federation for Internet and Electronic Commerce, based in Uruguay. NIC México (.MX manager) is the technical and commercial operator, providing all kinds of services for the operation of the gTLD .LAT For more information, please contact .LAT via: http://www.nic.lat

1. A new gTLD for all latinos

2. Agenda
1. Introduction
– What is .LAT
2. Namespace Expansion
– The new gTLD Program
– The .LAT new gTLD
2. .LAT Launch
– Sunrise (Rights Protection)
– Landrush (Open Registration)
3. Launch Phases
– Launch Schedule

3. INTRODUCTION

4. .LAT a new gTLD for the latinos
• -.- - is a new initiative to offer latino
organizations and individuals around the
world the opportunity to obtain Internet
Presence with Latin Identity
• High recognition label
• High differentiation from the rest of the
Internet
• Promotes Latin Pride

5. The .LAT new gTLD
• The .LAT new gTLD helps to identify persons,
organizations, causes and latino projects on the
Internet, offering Internet Presence with Latin
Identity
• High Recognition Label
• High availability of names
• For businesses that have a special interest
in the latin community as a market
• Offers the possibility of direct communication and
engagement with that community

6. Latinos in USA
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7. A project for latinos from latinos
• Joint collaboration of eCOM-LAC and
NIC México
• eCOM-LAC is Latin American and Caribbean
Federation for Internet and Electronic
Commerce, based in Uruguay
• NIC México (.MX manager) is the technical and
commercial operator, providing all kinds of
services for the operation of the gTLD .LAT
• 100% latin project
• .LAT has become a corporate sponsor of the
Hispanic Chamber of E-Commerce

8. NAMESPACE
EXPANSION

9. ICANN - Namespace Expansion
ICANN
• International Organization in
charge of Internet Domain
Names management
• Makes the rules of the game
Internet Corporation for Assigned
Names and Numbers
Since 2005, the Internet Community is getting ready
to expand the number of internet domains (Top Level
Domains, like .COM, .NET)
ICANN coordinates the works on policy development
and coordinating the different stakeholders to make
sure the process covers all aspects of the internet
ecosystem

10. Namespace expansion
2005
• ICANN Starts new gTLDs project
2007
• eCOM-LAC and NIC Mexico sign an agreement for .LAT
2011
• ICANN approves the new gTLD program
2012
• ICANN accepts new gTLD proposals (.LAT)
2013
• ICANN approves .LAT creation

11. New gTLDs Program

12. Types of Applications

13. .BRAND Applications

14. .LAT LAUNCH

15. Launch of a new gTLD
ICANN’s main objective is to maintain stability,
security and integrity of the Internet
• New gTLD applicants went through an
accreditation process with exhaustive technical
revision
Furthermore:
• Intellectual Property and Rights Protection have
always been one of ICANNs main concerns.
• For new gTLDs is mandatory to implement
Rights Protection Mechanisms

16. Phases of the Launch of a new gTLD
Generally the launch includes three phases
• Sunrise
• Rights Protection Mechanisms
• Exclusive for trademark holders.
• Landrush
• All domains available to general public
• Special pricing for premium or very attractive
domains
• General availability
• All domains available at the regular price
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17. .LAT LAUNCH
SUNRISE – RIGHTS
PROTECTION

18. Sunrise - Rights Protection in .LAT
Preferential
Registration
• Sunrise Launch
• Runs for 60 days
• Focused on Trademark Holders
• Requires mark or brand validation
• They can register the domain names that matches their
brands
• At the end al requests are reviewed and assigned.
Collisions go to an auction to break ties.
Dispute
Processes
• URS (Uniform Rapid Suspension System)
• Against flagrant rights violations
• Remedy is domain suspension
• UDRP (Uniform Dispute Resolution Policy)
• Against Registered Trademark violations
• Remedy is domain transfer

19. Mark or Brand Validation
Is performed by the Trademark-Clearinghouse
• Is the official validation entity designated by
ICANN.
• It is a Centralized Database
• Its use is mandatory for all new internet domains
• It is operated by Deloitte and IBM
• A single registration in the TMCH allows brands
and trademark to participate in the Sunrise of all
new gTLDs.
• Savings in time and money
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20. TMCH Registration
The TMCH accepts and verifies various mark types
• Registered Trademarks
• Trademarks protected by a Statute or Treaty
• Court validated trademarks
• Other brands protected by Intellectual Property
Rights
Registration takes 1 - 2 weeks.
• The TMCH verifies mark registration
• The holder most provide a Proof of Use (a
screenshot of a website will suffice)
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21. What do you receive
• Trademark holders obtain an electronic
certificate that will contain its verified mark
information or “Signed Mark Data” (SMD)
• With the SMD trademark holders can take
part of the preferential registration or Sunrise
of all new internet domains (gTLDs)
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22. Sunrise Registration in .LAT
• To participate in the Sunrise of .LAT:
• Register your brand to the Trademark –
Clearinghouse to obtain your SMD
• Register your domain names through any of
the .LAT Accredited Registrars.
• For more information you can visit:
• http://nic.lat/en/proceso-lanzamiento.html
• http://nic.lat/en/listado-registrars.html

23. .LAT LAUNCH
LANDRUSH – OPEN
REGISTRATION

24. Open Registration – .LAT Landrush
• All domain names will be available
• No Premium Reserve List
• Will use a Descending Price Scheme so the value of
domain names is defined by the market
• First-Come First-Served
• Anyone willing to invest in a good domain name will be able
to register it since day 1 of the landrush
• Complements the rights protection phase
• Trademark holders can try to register domain names related
with their brands or business that were not eligible for
Sunrise registration
• Generic words like “sports”, “cars”, “casino”

25. Open Registration – Landrush .LATComportamiento esperado de Precios/Demanda
1-Sep
3-Sep
5-Sep
7-Sep
9-Sep
11-Sep
13-Sep
15-Sep
17-Sep
19-Sep
21-Sep
23-Sep
25-Sep
27-Sep
29-Sep
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Precio Probable Demanda Esperada
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Reverse (Dutch) Auction
Price Level
Demand

26. .LAT LAUNCH
GENERAL AVAILABILITY

27. General Availability
Once Landrush is finished starts regular
operation for .LAT
• All available domain names can be registered
at the standard fee
• Registration follows First-Come First-served
approach

28. .LAT
LAUNCH SCHEDULE

29. Launch Schedule
Phase Start End Days
Sunrise 16-Feb-15 16-Apr-15 60
Quiet Period 17-Apr-15 11-May-15 25
Landrush 12-May-15 31-Jul-15 81
General Availability 1-Aug-15

30. Follow .LAT
http://www.nic.lat
http://blog.dotlat.info
Twitter: @todoslat
Facebook: /todoslat

31. Thank you!