1. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Social Media for
Customer Acquisition
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

2. No of Users (Million)
Click to edit Master text styles
____ __ ____ _____ ____ ______
Platform
Second_____
_____ level Global India
Third level
____ _____Facebook 1000+ 60+
Fourth level
_____ _____
Fifth level
____ _____
Twitter 500+ 20+
LinkedIn 200+ 15+
www.digitalvidya.com © Digital Vidya

3. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Time Has Not Changed
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

4. ____ __ ____ You wereexpected______
You were expectedto
You are expected to
Click to edit Master text stylesto
_____ ____
have aa a Blog.
have Facebook
have Website.
Second_____
_____ level Page.
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
Hits (2000) > Likes (2010)
www.digitalvidya.com © Digital Vidya

5. # of Fans: Currency for Success!
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

6. Quiz Time!
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

7. Facebook Edge Rank
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

8. Customer Acquisition
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____ Influence
Lead
Sale
www.digitalvidya.com © Digital Vidya

9. Click to edit Master text styles
____ __ ____ _____ ____ ______
“Only 20% of marketing budgets
Second_____
_____ level
Third level
____ _____
are typically spent on retention.
Fourth level
_____ _____
Yet, in many cases, 75% of
Fifth level
____ _____
revenues comes from existing
customers.”
Source: Flip the Funnel
www.digitalvidya.com © Digital Vidya

10. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____ Influence
www.digitalvidya.com © Digital Vidya

11. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

12. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

13. Tweet 2 Order
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

14. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

15. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

16. Company Page
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

17. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

18. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____ Leads
www.digitalvidya.com © Digital Vidya

19. Apps + Contest
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

20. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

21. Kogi Korean BBQ Taco Truck
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
www.digitalvidya.com © Digital Vidya

22. Car Launch
Click to edit Master text styles
____ __ ____ _____ ____ ______
Reveal the Name Contest
Second_____
_____ level 1. 150,000 people
Third level
____ _____ participated
Fourth level
_____ _____ 2. 35,000+ requests for Test
Drives
Fifth level
____ _____ 3. 8000 Cars booked in 10
days
www.digitalvidya.com © Digital Vidya

23. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____ Sale
www.digitalvidya.com © Digital Vidya

24. Facebook Ads
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

25. Facebook Posts
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

26. 25% Online Revenue through Facebook
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
facebook.com/Chumbak
www.digitalvidya.com © Digital Vidya

27. 30x ROI on FB Ads: 10k+ Tickets Sold
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

28. Over 20% All Sales through Facebook
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

29. Tweet to Order
Tweet 2 Order
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

30. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

31. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

32. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Facebook Advertising
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

33. Google Adwords vs Facebook Ads
■ Adwords: intent => higher______
Click to edit Master text styles
____ __ ____ _____ ____ conversion
Second_____targeting + cost effective
_____ level
■ Facebook:
Third level Early mover advantage
____ _____
■ Facebook:
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

34. Opportunity of Targeting on Facebook
■ Age__ ____ _____ ____ ______
Click to edit Master text styles
____
Second_____
_____ level
■ Location
Third level
____ _____
■ Gender
Fourth level
_____ _____
■ Interest
Fifth level
____ _____
■ Email, Phone or Userid
■ Relationship Status
■ Social Connection on Facebook
■ Occupation
■ Education
www.digitalvidya.com © Digital Vidya

35. Interest Targeting on Facebook
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

36. Retargeting on Facebook
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

37. Email/Phone/Id Targeting on Facebook
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

38. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

39. Facebook Ads
Click to edit Master text styles
____ __ ____ _____ ____ ______
Promote
Second_____ Facebook Page
_____ level Some
Facebook Page, Event or
Third level
____ _____ Application
Fourth level
_____ _____
Fifth level
____ _____
Your Ad
FB User
To your Website for Lead
Generation & Sales
www.digitalvidya.com © Digital Vidya

40. Optimizing Ads for Success!
Click to edit Master text styles
____ __ ____ _____ ____ ______
Advertiser A Advertiser B
Second_____
_____ level Impressions 100 100
Third level Clicks
____ _____ 2 5
Fourth level (Rs)
_____ _____ CPC 10 5
Fifth level
____ _____
Yield (Rs) 20 25
CTR (%) 2 5
CTR is the Key | 0.1% is Good CTR
www.digitalvidya.com © Digital Vidya

41. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
http://pages.digitalvidya.com/lead-generation-and-sales
www.digitalvidya.com © Digital Vidya

42. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Time to create your Facebook
Fourth level
_____ _____
Advertising Strategy!
Fifth level
____ _____
www.digitalvidya.com © Digital Vidya

43. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level Digital Marketing for Revenue Growth?
Leverage
____ _____
Fourth level Our Training is a click away!
_____ _____
Fifth level
____ _____
www.digitalvidya.com
www.digitalvidya.com © Digital Vidya