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Social Media for Customer Acquisition By Pradeep Chopra
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Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Social Media for Customer Acquisition Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
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No of Users
(Million) Click to edit Master text styles ____ __ ____ _____ ____ ______ Platform Second_____ _____ level Global India Third level ____ _____Facebook 1000+ 60+ Fourth level _____ _____ Fifth level ____ _____ Twitter 500+ 20+ LinkedIn 200+ 15+ www.digitalvidya.com © Digital Vidya
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Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Time Has Not Changed Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
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____ __ ____
You wereexpected______ You were expectedto You are expected to Click to edit Master text stylesto _____ ____ have aa a Blog. have Facebook have Website. Second_____ _____ level Page. Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Hits (2000) > Likes (2010) www.digitalvidya.com © Digital Vidya
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# of Fans:
Currency for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
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Quiz Time! Click to
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Facebook Edge Rank Click
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Customer Acquisition Click to
edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Influence Lead Sale www.digitalvidya.com © Digital Vidya
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Master text styles ____ __ ____ _____ ____ ______ “Only 20% of marketing budgets Second_____ _____ level Third level ____ _____ are typically spent on retention. Fourth level _____ _____ Yet, in many cases, 75% of Fifth level ____ _____ revenues comes from existing customers.” Source: Flip the Funnel www.digitalvidya.com © Digital Vidya
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Tweet 2 Order Click
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Company Page Click to
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Apps + Contest Click
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Kogi Korean BBQ
Taco Truck Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com © Digital Vidya
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Car Launch Click to
edit Master text styles ____ __ ____ _____ ____ ______ Reveal the Name Contest Second_____ _____ level 1. 150,000 people Third level ____ _____ participated Fourth level _____ _____ 2. 35,000+ requests for Test Drives Fifth level ____ _____ 3. 8000 Cars booked in 10 days www.digitalvidya.com © Digital Vidya
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Facebook Ads Click to
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Facebook Posts Click to
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25% Online Revenue
through Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ facebook.com/Chumbak www.digitalvidya.com © Digital Vidya
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30x ROI on
FB Ads: 10k+ Tickets Sold Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
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Over 20% All
Sales through Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
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Tweet to Order Tweet
2 Order Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
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Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Facebook Advertising Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
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Google Adwords vs
Facebook Ads ■ Adwords: intent => higher______ Click to edit Master text styles ____ __ ____ _____ ____ conversion Second_____targeting + cost effective _____ level ■ Facebook: Third level Early mover advantage ____ _____ ■ Facebook: Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
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Opportunity of Targeting
on Facebook ■ Age__ ____ _____ ____ ______ Click to edit Master text styles ____ Second_____ _____ level ■ Location Third level ____ _____ ■ Gender Fourth level _____ _____ ■ Interest Fifth level ____ _____ ■ Email, Phone or Userid ■ Relationship Status ■ Social Connection on Facebook ■ Occupation ■ Education www.digitalvidya.com © Digital Vidya
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Interest Targeting on
Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
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Retargeting on Facebook Click
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Email/Phone/Id Targeting on
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Facebook Ads Click to
edit Master text styles ____ __ ____ _____ ____ ______ Promote Second_____ Facebook Page _____ level Some Facebook Page, Event or Third level ____ _____ Application Fourth level _____ _____ Fifth level ____ _____ Your Ad FB User To your Website for Lead Generation & Sales www.digitalvidya.com © Digital Vidya
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Optimizing Ads for
Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Advertiser A Advertiser B Second_____ _____ level Impressions 100 100 Third level Clicks ____ _____ 2 5 Fourth level (Rs) _____ _____ CPC 10 5 Fifth level ____ _____ Yield (Rs) 20 25 CTR (%) 2 5 CTR is the Key | 0.1% is Good CTR www.digitalvidya.com © Digital Vidya
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Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ http://pages.digitalvidya.com/lead-generation-and-sales www.digitalvidya.com © Digital Vidya
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Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Time to create your Facebook Fourth level _____ _____ Advertising Strategy! Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
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Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level Digital Marketing for Revenue Growth? Leverage ____ _____ Fourth level Our Training is a click away! _____ _____ Fifth level ____ _____ www.digitalvidya.com www.digitalvidya.com © Digital Vidya
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