Crowdfunding: Untapping its potential and Risks - The Social Coin Success Case
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The European Commission, Directorate General for Internal Market and Services, organised a workshop to explore the opportunities and potential risks of crowdfunding in Europe. The Socian Coin presented in this event the success case of its Crowdfunding campaing related to a social project.
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Crowdfunding: Untapping its potential and Risks - The Social Coin Success Case
- 1. Our crowdfunding campaign Crowdfunding: Untapping its poten3al, reducing the risks June 3rd, Brussels Ivan Caballero
- 2. What is The Social Coin? h?p://youtu.be/GiAMV6Ai-‐gU
- 3. Why Crowdfunding? • Market Insights • Market testing • Online Fundraising • Good exposure • Alliances • Instant prosumers • Fast results Why Goteo? • Crowdfunding referents in Spain • Open DNA projects • Accountability: where the money goes • Personal feeling
- 4. 124 FRIENDS 95 UNKNOWN 5 COMPANIES Team 4% Friends 23% Unknown 28% Companies 45% Social Media 61% Direct 20% TheSocialCoin 5% Goteo 1% Other Media 13% INCOME DETAIL CAMPAIGN TRAFFIC SOURCES 0 200 400 600 800 1000 1200 2/25/13 2/27/13 3/1/13 3/3/13 3/5/13 3/7/13 3/9/13 3/11/13 3/13/13 3/15/13 3/17/13 3/19/13 3/21/13 3/23/13 3/25/13 3/27/13 3/29/13 3/31/13 4/2/13 4/4/13 4/6/13 CAMPAIGN VISIT 40 DAYS (1st Round) Launching : 30.000 personal emails & 200 calls Emailing 1 Newspaper Emailing 2 TV Newspaper Emailing 3 Emailing 4 INCOME Traffic from TheSocialCoin.org spent more than 4 minutes in the campaign page. Average traffic from other source was less than 2 minutes FIRST WEEK 32%224 88%99% 12% 1% 28%LAST 4 DAYS SOCIAL MEDIA AVERAGE BOUNCE RATE TOTAL BACKERS 75% TOTAL 1st ROUND VISITS INCOME TOTAL 2nd ROUND OUR CROWDSOURCING ADVENTURE
- 5. ROI of one hour destinated to… $ 440,0 $ 137,5 $ 96,8 $ 66,0 $ 63,8 $ 29,3 $ 22,0 $ 20,6 $ 16,5 Hours dedicated Estimated Income Social Media 60 9% 1 to 1 explanations 50 29% TV 30 8% Personal emails 25 22% Event presentations 16 3% Radio 15 3% Newsletters 12 15% Newspapers 5 3% Platform visibility (Goteo) 2 8%
- 6. Next challenges & • Transparency • To be accountable • Keep the community engaged • Open board of management • Monthly newsletter to backers • Public presentation and rewards delivery Next actions
- 7. THANK YOU! (More questions? Icaballero@thesocialcoin.org) Crowdfunding: Untapping its poten3al, reducing the risks June 3rd, Brussels