Some thoughts for deploting digital native ideas inspired by Superbowl 2009.

1. Advertising & Social Media By Jay Pattisall February 2009

2. A fundamental change in the way people interact with, consume and create media is underway.

4. Percent who participate social media  75% 56% Source: Forrester Research October, 2008 2007 2008

6. Source: http://twitterfacts.blogspot.com/2008/02/twitter-userbase-growing-faster-than.html

9. 1. Media Revolution Realized The Promise of a Radically Altered Media Environment Has Taken Hold

13. 47.3 Million American House Holds Source: Neilsen Score Super Bowl XLIII - 42.5 household rating and a 65 household share

14. The Exact Effect That All Marketers Look For Event 378,000 views 544,000 fans 47 million households

15. 2. Advertising Driven Ideas The Usual Approach of Most Traditional Agencies

19. Ad Campaign +

21. 3. “Digital Native” Ideas Using the Social Media Landscape as the Starting Point, Not Advertising

22. Campaign

23. A Consumer/ User Insight

24. Utility Connected to Brand

25. Behavior Befitting Environment

26. Activate Around Interests

27. Liars Beware

28. 4. Measure Digitally It’s Still About Accountability, But Measure the Right Things