Exploring the Future Potential of AI-Enabled Smartphone Processors
Social Media Updates
1. What’s New in Social
Media?
Plus: Mobile Trends
Presented by Jim Ayson
Platforms & Internet Services / VADS-WCD
SMART Customer Care Strat Plan Session / 01.07.2010
3. Web 2.0 is the web today
‣ Web 1.0 was pre-
defined content,
usually from
professional
publishers. One way.
‣ Web 2.0 refers to
user-generated
content, and the
platforms for making
this happen. Two way.
4.
5. Web 2.0:
User Generated Content
‣ Video: YouTube, Vimeo
‣ Photos: Flickr,
Photobucket, Multiply
‣ Words: Blogging
(Blogger, Wordpress)
‣ Status Messages:
Twitter, Plurk
‣ Social Interaction:
Facebook, Frendster,
Linked In, Bebo
30. Mobile Social Networking
• You can now update your
social media sites via
mobile (text, graphics,
status updates)
• You can update text from a
phone,as well as photos
and videos, and upload it
via the mobile internet
• SMART ad campaign
highlighting mobile social
media (show video)
33. 83.1% of Philippine Internet Users belong to a social network.
2008 McCann-Universal Wave3 Study
34. 90.3% of Filipino Internet users READ blogs...
But just 65.8% of Filpino Internet users have tried to start a blog
2008 McCann-Universal Wave3 Study
35. Facebook Facts
‣ #1 Social Networking Site in the World
• Founded in 2004
• 300 Million Users Worldwide
‣ #1 Website and #1 Social Network in the
Philippines (Alexa, Nov 2009)
‣ Philippine Stats:
• 7.4 M active users/month
• 5.8 B page views/month
• 230 M visits/month
• 31 Ave. visits per user per month
• 35 minutes ave. time per visit
36. Twitter Facts
‣ Most influential “micro-blogging”
network
• 58 Million global users
• Founded in 2006
‣ Ranked #13 website in the Philippines
• Estimated 1.1 Million PH users (Oct 2008)
• 66 Million pageviews/month
• 7.6 M ave visits per user/month
• 13:30 minutes per visit
38. Social Media in the PH:
Very Influential
‣ Used to be for geeks, but is now considered
mainstream among Philippine internet users.
‣ No longer just for individuals.
‣ Facebook and Twitter accounts are now
used by Media organizations, celebrities,
politicians, advocacy groups, brands,
and corporations.
55. Android
• SMART is the exclusive dealer of
HTC Magic, first Android phone
launched in the Philippines
• Android supported by HTC,
Samsung, Motorola, Chinese and
Korean manufacturers
• Open platform allows easy
application development
• SMART & Conexus supported an
Android Developer Contest/Program