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R2=.57




                                       R2=.62




              R2=.74




InSites Consulting Brand Model tested by path analysis
Methodology
•   Global research community of 6 consecutive weeks
•   Field: mid April – early June 2011
•   150 recruited urban Millennials aged 18-29
•   Living in 15 different cities around the globe (5 continents)
•   61actively posting, 1,330 posts
•   Recruited via panel brokers, MTV Sticky panel & holycool.net
     Using innovator-gatekeeper scales & tracking leisure time activities,
     sports and online behaviour & devices owned
From insights to brand positioning
We got a crush on you(th) - Results of a global InSites youth research community

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We got a crush on you(th) - Results of a global InSites youth research community

  • 1.
  • 2. R2=.57 R2=.62 R2=.74 InSites Consulting Brand Model tested by path analysis
  • 3.
  • 4. Methodology • Global research community of 6 consecutive weeks • Field: mid April – early June 2011 • 150 recruited urban Millennials aged 18-29 • Living in 15 different cities around the globe (5 continents) • 61actively posting, 1,330 posts • Recruited via panel brokers, MTV Sticky panel & holycool.net Using innovator-gatekeeper scales & tracking leisure time activities, sports and online behaviour & devices owned
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  • 65. From insights to brand positioning