10. AARRR
Acquire Activate Retain Refer Get Revenue
SEO
SEM
Campaigns
Email
Blogs
…
Landing
Page
Product
Features
…
Content
(blogs,
articles,
…)
Emails
Alerts
…
Campaigns
Emails
…
Shopping
cart
Subscriptions
Lead Gen
…
traffic social business
23. Basics:
• DS vs Statistics, Mathematics,
Engineering, …
• Main research, techniques, tools, etc.
• What can startups potentially achieve
with DS?
Beyond:
• Can there be a Lean Data Scientist
role?
• How does it match the Build-
Measure-Learn cycle (at startup full
speed?)
• Should it be part of the tech team,
product team, horizontal, …?
Workshop Goals
@justohidalgo
24. Join me at 11.30AM! ;)
@justohidalgo
Justo Hidalgo
jhidalgo@24symbols.com
Aula Mª
Fdez. del
Amo (Planta
Baja)
http://www.flickr.com/photos/qualityandstyle/4628275080/
Ockham’s razor, also spelled Occam’s razor, also called law of economy or law of parsimony, principle stated by William of Ockham (1285–1347/49), a Scholastic, that Pluralitas non est ponenda sine necessitate, “Plurality should not be posited without necessity.” The principle gives precedence to simplicity; of two competing theories, the simpler explanation of an entity is to be preferred. The principle is also expressed as “Entities are not to be multiplied beyond necessity.”
All metrics are ACTIONABLE
If you don’t plan to do anything with a metric, DON’T MEASURE IT!
i.e. Don’t waste your valuable and limited time
Kill useless metrics.
Based on Dave McClure’s AARRR metrics model (http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html)