The document discusses key concepts for gathering marketing information and scanning the business environment, including defining a Marketing Information System (MIS) as consisting of people, equipment, and processes for obtaining timely and accurate data for decision-makers. Several emerging business trends and forces shaping the landscape are examined, such as technological connectivity, resource demand, and socio-cultural views. Steps for improving marketing intelligence through sources like customer feedback and competitive reviews are also outlined.

1. TOP 10 Learning Concepts Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana April 2011 http://kavellana.blogspot.com

3. What are some emerging trends in business?

4. What are the steps to improve Marketing Intelligence?

5. What are sources of competitive information

6. What are the environmental forces shaping business landscape?http://kavellana.blogspot.com

14. 20% plumpers

15. 16% rollers or folders

16. 16% cuddlers

17. 10% smashers9 http://kavellana.blogspot.com

19. What information is needed for these decisions?

20. What information do you regularly get?

21. What special studies do you periodically request?

22. What information is needed but not given?

23. What 4 improvements are for the present MIS?10 http://kavellana.blogspot.com

24. Internal Records and Marketing Intelligence Sales Information System Order-to-Payment Cycle Marketing Intelligence System Databases, Warehousing, Data Mining 11 http://kavellana.blogspot.com

25. Steps to Improve Marketing Intelligence Motivate channel members to share intelligence Train Sales Force to scan for developments Utilize government data resources Utilize a customer advisory panel Collect customer feedback online Purchase information Network externally 12 http://kavellana.blogspot.com

27. Distributor of sales agent feedback sites

28. Combination sites offering reviews and expert opinions

29. Customer complaint sites

30. Public blogs13 http://kavellana.blogspot.com

38. Population growth

39. Population age mix

40. Ethnic markets

41. Educational groups

42. Household patterns

43. Geographical shifts20 http://kavellana.blogspot.com

45. Increase in business legislation

46. Growth of special interest groups21 http://kavellana.blogspot.com

48. Pace of change

49. Opportunities for innovation

50. Varying R&D budgets

51. Increased regulation of change22 http://kavellana.blogspot.com

53. Shortage of raw materials

54. Increased energy costs

55. Anti-pollution measures

56. Governmental protections23 http://kavellana.blogspot.com

58. Views of themselves

59. Views of others

60. Views of organizations

61. Views of society

62. Views of nature

63. Views of the universe24 http://kavellana.blogspot.com

66. Understanding marketing trends and factors affecting dynamic change is an essential part of management.26 http://kavellana.blogspot.com

67. TOP 10 Learning Concepts Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana April 2011 http://kavellana.blogspot.com