The document discusses key concepts for gathering marketing information and scanning the business environment, including defining a Marketing Information System (MIS) as consisting of people, equipment, and processes for obtaining timely and accurate data for decision-makers. Several emerging business trends and forces shaping the landscape are examined, such as technological connectivity, resource demand, and socio-cultural views. Steps for improving marketing intelligence through sources like customer feedback and competitive reviews are also outlined.
23. What 4 improvements are for the present MIS?10 http://kavellana.blogspot.com
24. Internal Records and Marketing Intelligence Sales Information System Order-to-Payment Cycle Marketing Intelligence System Databases, Warehousing, Data Mining 11 http://kavellana.blogspot.com
25. Steps to Improve Marketing Intelligence Motivate channel members to share intelligence Train Sales Force to scan for developments Utilize government data resources Utilize a customer advisory panel Collect customer feedback online Purchase information Network externally 12 http://kavellana.blogspot.com