Unbound Social Marketing 022709

Using Technology to Build Community UNBOUND’s Social Media Marketing Solutions

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Trends Affecting Brand Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Today’s Challenge ,[object Object]

The UNBOUND Social Graph ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who Are We? ,[object Object],Unparalleled understanding of target audience Highly effective social network marketing campaigns Marketing Services Marketing Research Technology & Data

UNBOUND Social Analysis Large number of influencers Vast number of friends to proliferate the Brand’s message

Identifying Segmented Affinities

Identifying Key Influencers Community Members A Social Community Around One Affinity Trend Spreaders – The most connected within this community

UNBOUND’s U.I.: Mapping Email Addresses to Social Profiles ,[object Object],[object Object],[object Object],[object Object],Target Community Based on Mapped Profiles Identified Consumers from Mapped Emails

UNBOUND’s U.I.: Facebook Fan Page SocialSearch Results Data FPO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. 2. 3.

UNBOUND’s U.I.: The Social Search

UNBOUND’s U.I.: MySpace Social Analysis

Engaging Target Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data-Driven Viral WidgAd Platform

Viral WidgAd-Sharing Process Branded Widget Placed on Influencer Sites Fans copy/paste widgets onto their profiles 2 1 3

Tracking Who Got the WidgAD ,[object Object],[object Object],[object Object],[object Object],[object Object],ParentID/ Profile 5 total referrals 3 Deep Child 1 degree Child 2 degree Child 2 degree Child 3 degree Child 3 degree

UNBOUND’s WidgAd-Based “Network-within-a-Network” Facebook MySpace Other Social Networks Jim Sarah Jill Ed Bill Sally Sue Jim Ed Ed Ed Ed Bill Social profiles that have widgets integrated with UNBOUND’s Social Graph API UNBOUND’s Widget-based “Network-within-a-Network” Friends Friend analysis fed back to the UNBOUND Social Graph Micro-Social Graphs Provide Intelligent Nano-Targeting for Ad Networks Sanjay Ping Trend Spreaders (Influencers)

How It All Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Achieving Viral Ignition Consumer Knowledge (Affinities + Influencers) Consumer Engagement Viral Ignition = + Target Influencers Establish Credibility Deliver Relevant Messages Activate Consumers Spread the Word

Case Study: VIBE Verses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[Hear from John DeMarchi at http://www.youtube.com/watch?v=n56N-H9oSsg ] ,[object Object],[object Object]

Case Study: Lincoln Spotlight Go to http://www.lincolnlounge.com/ and click on “Spotlight” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],"With Lincoln Spotlight, not only were we able to create a platform to celebrate music and music lovers, but we also successfully built a very targeted community of new lincolnlounge.com users who now can collaborate with existing users and interact socially around our brand.“ - Tom Grill, Lincoln Brand Manager

Case Study: Saavn.com BollyPOPtv ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.bollypoptv.com

UNBOUND Social Graph API ,[object Object],UNBOUND Social Graph Widget Platforms API Vertical Networks

How We Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Value That We Provide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For more info, please contact Susan Hearn 917 805 4055 [email_address] Thank You! Questions?

Unbound Social Marketing 022709

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